...Assignment 1: Corporate Responsibility and Marketing Strategies BUS 508 Shandust Duff Monday April 27, 2015 Dr. Ann Pohira-Vieth Assignment 1: Corporate Responsibility and Marketing Strategies This case study will discuss corporate responsibility and marketing strategies within the Apple Corporation. Ronald Wayne, Steve Jobs, and Steve Wozniak founded Apple on April 1, 1976 (Chun R. 2011). In this assignment you will read about the Apple Corporations current position and reputation regarding ethical and social responsibility as well as the strategies that are used to market its products (Chun R. 2011). Apple Inc. is an American multinational corporation as well as the worlds second largest information technology company; their designs develop and sell consumer electronics, computer software, and personal computers. Apple’s successful journey is a combination of many factors including corporate culture, enthusiasm and innovation as well as the outstanding leadership of the late CEO Steve Jobs (2011), and the high performance products for which Apple Inc. is know for. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two examples that support your position. Companies have to demonstrate the importance of ethics and social responsibility. Business ethics refers to the standards of conduct and moral values involving right and wrong actions arising...
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...BUS 475 Complete Course BUS475 Complete Course Click Link for the Answer: http://workbank247.com/q/bus-475-complete-course-bus475-complete-course/25712 http://workbank247.com/q/bus-475-complete-course-bus475-complete-course/25712 BUS 475 Week 1 Discussion "Assessing Stakeholder Positions" Please respond to the following: * Apple is about to release its latest technology. The company needs to develop a plan to communicate with key stakeholders about the release. You have been tasked with identifying those main stakeholders and selecting the method for communicating with each group. Summarize your plan in a two to three paragraph post. BUS 475 Week 1 Quiz 1 * Question 1 | | | All of the following are external stakeholders of the firm except: | | | | | | | | | * Question 2 | | | Departments, or offices, within an organization that reach across the dividing line that separates the company from groups and people in society are: | | | | | | | | | * Question 3 | | | When something stands out from a background, is seen as important, or draws attention it is: | | | | | | | | | * Question 4 | | | With the explosive growth of technologies that facilitate the sharing of information, this kind of stakeholder power has become increasingly important: | | | | | | | | | * Question 5 | | | Which argument says that stakeholder management realistically depicts how companies really work...
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...Assignment 1: Corporate Responsibility and Marketing Strategies BUS 508 – Contemporary Management Strayer University Introduction This assignment will examine the private enterprise systems, drivers of change on the system, ethical and social responsibilities of business, and the requirements for success in today’s business environment. Abysmal corporate ethics and social responsibility has been spotlighted in the media with events such as the Enron scandal in 2001, the BP oil spill in 2010, and more recently, the labor practices at Apple’s, China based, Foxconn factory in 2012. In an ever more competitive market place, events such as these bring ethics and social responsibility into the forefront of qualifying factors required to earn trust that equates to money from consumers. (Alijani 2012, Boon 2012, Duhigg 2012, Ewing 2013) Apple’s Current Position on Ethics and Social Responsibility Through transparency, Apple has spun this very public, internal defect of absent ethical and social responsibility by publishing a Code of Conduct, Supplier Responsibility Standards, and Working-Hours Reports on its commercial website. Additionally, Apple flooded the media with reports about it’s clean up efforts. For example, in February 2012, Apple announced it was the first technology company admitted to the Fair Labor Association (FLA). The FLA conducts independent monitoring and verification to ensure that the FLA Worklpace Standards are upheld (Apple 2014). Impact...
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...MOUNT KENYA UNIVERSITY VIRTUAL CAMPUS DEPARTMENT OF MANAGEMENT MASTER OF ARTS, GOVERNANCE AND ETHICS CONTINUOUS ASSESSMENT TEST I MDS 521 GOVERNANCE AND LEADERSHIP SKILLS DEVELOPMENT Instruction to students * Deadline October 30th 2013 or earlier * Assignment should be typed in prose not on bullet points * Font: new times roman * 12 points * Normal margins * minimum of 30 pages 1.5 spaced * Should indicate at least a minimum of 5 reference books. * No late submission * Plagiary will lead to no grade Question Critique leadership in the public sector and suggest reforms that are needed to ensure that vision 2030 is realized. Be careful to hinge your discussion on the pillars of Kenya’s vision 2030.20marks MOUNT KENYA UNIVERSITY VIRTUAL CAMPUS DEPARTMENT OF MANAGEMENT MASTER OF ARTS, GOVERNANCE AND ETHICS CONTINUOUS ASSESSMENT TEST II MDS 521 GOVERNANCE AND LEADERSHIP SKILLS DEVELOPMENT Instruction to students * Deadline November 15th 2013 or earlier * Assignment should be typed in prose not on bullet points * Font: new times roman * 12 points * Normal margins * minimum of 30 pages 1.5 spaced * Should indicate at least a minimum of 5 reference books. * No late submission * Plagiary will lead to no grade Question Using the public/private synergy model, come up with a case study and discuss the synergy or lethargy brought about by of...
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...Macro-environment Analyse PESTEL 4 2.1.1. Political 4 2.1.2. Economic 5 2.1.3. Social 5 2.1.4. Technological 5 2.1.5. Environmental 6 2.1.6. Legal 6 2.2. Industries and sectors - Analyse Five Forces framework 6 2.2.1. The bargaining power of suppliers 7 2.2.2. The bargaining power of customers 7 2.2.3. Risk of entry by potential competitors 8 2.2.4. Substitutes 8 2.2.5. Rivalry 9 3. Internal environment of Apple 9 3.1. Brand positioning 9 3.2. Life cycle of Apple Inc. Core Product 10 3.3. Finance 10 3.4. Human Resource Process 11 CEO 11 4. Current Strategy 12 4.1. Business-level strategy 12 4.1.1. Differentiation strategy 12 4.1.2. Strategy to manage rivalry 14 4.2. Global Strategy 15 4.2.1. Apple’s foreign operations 15 4.2.2. Global retail stores 16 4.2.3. Brand loyal and value promotion 16 4.2.4. Acquisition strategy 16 4.2.5. Methods used by Apple in order to enter new markets 17 5. Conclusion 18 6. References 19 7. Bibliography 21 8. Appendix 22 9. Group log 25 9.1. First meeting 25 9.2. Second meeting 25 9.3. Third meeting 25 9.4. Fourth meeting 26 9.5. Fifth meeting 26 9.6. Sixth meeting 26 10. Reflection 28 Nguyen Thi Diu 28 Hany Jawad 28 He Miao 28 Hani Elyas 29 Yousaf Khan 29 Abstract Apple made several hugely successful products over years and now it has become the most famous technology company over the world. This report considers Apple’s premium brand that command the higher price as a competitive business in the...
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...implications of strategic choices are a central concern of this course. Analytic, integrative, and decision-making skills will be exercised through the use of case analysis and decision making. INSTRUCTIONAL MATERIALS Required Resources Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2011). Strategic management: Competitiveness and globalization, concepts and cases: 2011 custom edition (9th ed.). Mason, OH: South-Western Cengage Learning. Supplemental Resources Angwin, D., Paroutis, S., & Mitson, S. (2009). Connecting up strategy: Are senior strategy directors a missing link? California Management Review, 51(3), 74-94. Derfus, P. J., Maggitti, P. G., Grimm, C. M., & Smith, K. G. (2008). The red queen effect: Competitive actions and firm performance. Academy of Management Journal, 51(1), 61-80. Franken, A., Ewards, C., & Lambert, R. (2009). Executing strategic change: Understanding the critical management elements that lead to success. California Management Review, 51(3), 49-73. COURSE LEARNING OUTCOMES 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Identify the vision, mission, and stakeholders of a firm. Identify how the six segments of the general environment affect an industry and its firms. Identify the five forces of competition. Analyze the external environment for opportunities and threats that impact the firm. Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness. Identify various levels and types of strategy in a...
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...Assignment 1: Apple Analysis: Corporate Responsibility and Marketing Strategies BUS 508 – Contemporary Business Strayer University Provide a Brief Description of Apple Corporation. Apple Inc. started on April 1, 1976 by Steven Wozniak and Steven Jobs. They had both been interested in electronics and both worked for technical firms in Silicon Valley. After Steven Wozniak came up with a design for a computer, Jobs thought of ways to market this new design. This begins the long dynasty of Apple Computers. Apple Inc. is now an American corporation that designs, develops, and sells computer electrons, software and personal computers. It is the second largest technology company worldwide. Examine Apple’s position on ethical and social responsibilities and determine if they have met these responsibilities. Provide two reasons that support your position. Apple Inc. like most companies has become more socially responsible regarding the environment and it workers. They are concern for society’s welfare and all their workers according to their Code of Ethics. Apple is geared to build not just better products, but smaller, thinner and lighter, which means less carbon dioxide emission. Apple engineers ensure all their products are as energy efficient as possible, receiving an ENERGY STAR certified rating. This means money saved by the consumer and less emissions in the environment, which is a win-win situation for us all. Apple also recycles in 95% of the cities they retail...
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...Assignment 1: Corporate Responsibility and Marketing Strategies Tara Traeger Strayer University Professor Christopher Hase BUSS 508 October 21, 2014 The Apple Corporation has become one of the largest corporations in the world. There are a lot of companies that would like to be mentioned in the same breath as Apple. Many companies want to emulate their success. In this paper I will examine Apple current position and reputation, regarding ethical and social responsibility. According to Crane and Matten (2013) “One of the basic tenets of the Corporate Social Responsibility (CSR) movement in business has been it being voluntary and meeting social expectations above and beyond the law.” The Apple Corporation has been publishing its CSR report on its website since 2007. On Apples website it states “Workers everywhere should have the right to safe and ethical working conditions. They should also have access to educational opportunities to improve their lives. Through a continual cycle of inspections, improvement plans, and verification, we work with our suppliers to make sure they comply with our Code of Conduct and live up to these ideals”. Living up to the previous statement concerning apples commitment to ethical and social responsibility has not been an easy one. My position on whether Apple has met their responsibilities would be no because with their brand being the world’s best global brand, they should be held to a higher standard. When you are the leader in your field other...
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...Strayer University Corporate Responsibility and Marketing Strategies Assignment # 1 A Research Paper Submitted to the Faculty of the School of Business in Fulfillment of the Partial Requirements for BUS 508 Course To Dr. Farshid Moghimi By Oyunbat Batsuren Winter 2014 Submitted date: 29/01/2014 Examine Apple’s Current Position on the Company’s Ethical and Social Responsibilities, and Determine Whether or not the Company has Met These Responsibilities Apple Company is driven by the practice of the highest standard ethics and social responsibility to both its workers and chain of suppliers. The company is mandated to the provision of safe working environment to the workers. Their value is to accord respect to workers and deploy manufacturing processes that are environmentally friendly. It is through this spirit of upholding the company’s ethics that the company is committed to its social responsibility. The company outlines its responsibilities in areas such human labor, health, safety, and environmental management (APPLE Report, 2011). Apple’s social responsibility include complete monitoring on compliance of supply materials, and expansion on training facilities in order to absorb more workers within the company. Through capacity building initiative, workers are supposed to understand their rights and the accorded protections whenever such rights are violated. The company also draws...
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...[pic] FACULTY OF BUSINESS AND GOVERNMENT Assignment Coversheet | Student ID numbers | u3015661,u3040937, u3056105, u3049098 | |Student names | Chen Yew Wai, Edmund (u3015661) | | |Chew Tze Yong, Jackson (u3040937) | | |Tan Hui Guang (u3056105 ) | | |Thiam Yee Hwa, Clara (u3049098 ) | |Unit name | Strategic Management | |Unit number | 7371 | |Name of UC lecturer/ Local tutor | Dr Majharul Talukder / Mr Sadanand Varma | |Program | BBA | |Assignment name | Strategic Management – Case Analysis (Apple) | |Due date ...
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...Assignment 1: Social Performance of Organizations Debbie Shimhue Business and Society Ms. Jacinta.M Acquay January 23, 2016 Social Performance of Organizations Apple Inc. is an American company that has been established worldwide and has produced computer software, cell phones, personal computers and consumer electronic products. Apple has fully established their popularity around the world with about 301 store locations in 10 different countries. Apple, created in January of 1977, has made it their responsible to sell a diverse range of software, services, networking solutions, and third-party digital content and applications. Apple’s products and services includes the world famous iPhone, iPad, Mac, iPod, and Apple TV; a collection of consumer as well as professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessories, services and support (Laskaris, R., 2013). In March of 2013, Apple attained a San Francisco Bay startup called WiFiSlam, which makes mapping applications for smart phones. Introduced July 19, 2013, Apple Inc. gained Locationary Inc. and Hopstop.com on July 20, 2013. Apple continues to grow and expand their reach in different areas of technology by acquiring many more companies such as AlgoTrim AB, Prime Sense Ltd., Topsy Labs Inc., Burstly Inc., Novauris Technologies Ltd, and Beats Electronics LLC (Beats) (AAPL.O, 2015). Aside from all of the advances Apple has made in their technology systems and products...
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...Hope Individual Assignment HE YUTIAN (Stephen) Content Page Page1----------Introduction of Apple Page2--------- Organizational culture, design, structure Page3--------- Management of conflict and motivation of employees & Conclusion Page4------- Recommendation& Referencing List If there is a survey about which business you believe is the most valuable and has most revolutionary influence on the society last ten years, it must be true that most of the people will choose Apple. From some professional evaluation about Apple, it describes Apple as an enterprise which has ability to take over the world one bite at a time and is already doing it. As of July 2011, Apple is the largest publicly traded company in the world by market capitalization with 357 retail stores in ten countries and 60,400 permanent full-time employees and 2,900 temporary full-time employees around the world. (Profile: Apple Inc, n.d.)At the same time, its revenue and profit is more than Google and Microsoft combined, and its annual revenue is totaled $65 billion in 2010 and is growing to $108 billion in 2011 miraculously. (Harry Wilson, 2012) Apple not only is one of the most successful enterprises in the world nowadays, but also already is a creative, miraculous and revolutionary company which is founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976 during its starting stage. (Cyrus Farivar, MacCentral, n.d.) Apple’s organizational mission...
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...Hope Individual Assignment HE YUTIAN (Stephen) Content Page Page1----------Introduction of Apple Page2--------- Organizational culture, design, structure Page3--------- Management of conflict and motivation of employees & Conclusion Page4------- Recommendation& Referencing List If there is a survey about which business you believe is the most valuable and has most revolutionary influence on the society last ten years, it must be true that most of the people will choose Apple. From some professional evaluation about Apple, it describes Apple as an enterprise which has ability to take over the world one bite at a time and is already doing it. As of July 2011, Apple is the largest publicly traded company in the world by market capitalization with 357 retail stores in ten countries and 60,400 permanent full-time employees and 2,900 temporary full-time employees around the world. (Profile: Apple Inc, n.d.)At the same time, its revenue and profit is more than Google and Microsoft combined, and its annual revenue is totaled $65 billion in 2010 and is growing to $108 billion in 2011 miraculously. (Harry Wilson, 2012) Apple not only is one of the most successful enterprises in the world nowadays, but also already is a creative, miraculous and revolutionary company which is founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976 during its starting stage. (Cyrus Farivar, MacCentral, n.d.) Apple’s organizational mission...
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...| | |GENERAL MANAGEMENT & STRATEGY | |Fall Semester, 2010 | |[pic] | |MANAGEMENT 374 (Unique No: 04570) | |Class Times: Monday and Wednesday, 08:00-09:30 am | |Location: UTC 1.118 | Instructor: David Chandler E-mail: david.chandler@phd.mccombs.utexas.edu Office: CBA 3.332K Tel: (512) 471-2548 Office hours: Monday, 10:00-11:00 am Wednesday, 10:00-11:00 am Immediately after class and at other times by appointment. REQUIRED COURSE MATERIALS (Available at the University Co-op) 1. Course reading packet: Selection of Harvard Business School case-studies, Harvard Business...
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... BUS 508 Contemporary Business Dr. Jacob The Apple Corporation has become one of the largest corporations in the world. There are a lot of companies that would like to be mentioned in the same breath as Apple. Many companies want to emulate their success. In this paper I will examine Apple current position and reputation, regarding ethical and social responsibility. According to Crane and Matten (2013) “One of the basic tenets of the Corporate Social Responsibility (CSR) movement in business has been it being voluntary and meeting social expectations above and beyond the law.” The Apple Corporation has been publishing its CSR report on its website since 2007. On Apples website it states “Workers everywhere should have the right to safe and ethical working conditions. They should also have access to educational opportunities to improve their lives. Through a continual cycle of inspections, improvement plans, and verification, we work with our suppliers to make sure they comply with our Code of Conduct and live up to these ideals”. Living up to the previous statement concerning apples commitment to ethical and social responsibility has not been an easy one. My position on whether Apple has met their responsibilities would be no because with their brand being the world’s best global brand, they should be held to a higher standard. When you are the leader in your field other corporations are looking at you to ensure all the rules are being followed. Apples 2013 Supplier...
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