Application Case 2-1 (Gen Y Rocks the Business World)

Question 1: What will organizations have to do to adapt to the influx of needed Generation Y individuals? ANSWER: In fulfilling the demands of technology and to avoid a clash of culture in organization, an adequate knowledge, skills and competencies in various areas by the individual is important. In spite of the influx of workers from different generations as the ‘baby boomers’, Generation X, Generation Y and some of Generation Z in the organization, there arose a great challenge for the management of the organization to put equal importance while dealing with globalization issues. This includes matters relating to the determination of the scope and means of suitable work in accordance with the requirements of technology, which is then adapted to the mentality of these generations. When talking about Generation Y, it can be summarized that individuals of this generation have different way of thinking with Generation X and the gap is too wide with the ‘baby boomers’. Generation Y is known as the person who is never satisfied in finding something that will be the end point of their quest. No wonder if this generation individuals will often switching jobs within a year. What they are looking for is a high income as well as a relatively easy job or do not require a lot of hassle. When organizations decide to hire the Generation Y individuals, what to do next is to ensure that this group remains to provide services in the organization for a long time. Generally, organization need to provide a ‘win-win situation’ for all level of generation in their company, but a niche approaches need to be carved to ensure these individuals feel comfort and focused on the task and to avoid the clash of cultures between generations. Management should consider appropriate measures with the entry of Generation Y into their