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Applied Operation Method Case

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Submitted By rachel1012
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Table of Contents:

1. Company Profile……………………………………………………………………. 3 2. Corporate Policy & Goal………………………………………………….. ……. 4 3. The Production Process…………………………………………………..……… 5 4. Issues & Pain Points ……………………………………………………………... 6 5.1 Uncertainty in Demand…………………………………… ………………… 7 5.2 Wide Variety of Products……………………………………………………. 7 5. Recommendations………….……………………………………………………. 8 6.3 Comprehensive method of estimating customer demand………………… 8 6.4 Reduce the Variety of Breads ………………………………………………. 9 6.5 Reorganize the Menu …………………………………… ………………….. 10 6. Conclusion………….……………………………………………………………. 11 7. Appendix…………………………………………………………………………… 13

1. Company Profile
Great Harvest Bread Company- Fresno is a franchise bakery that bakes a variety of fresh bread and sweets daily. Since the Fresno Branch opened over 11 years ago, the store mills their own wheat on-site every day and use the flour within 48 hours of milling it, ensuring that customers will receive the entirety of the whole-wheat kernel with every bite they take. They make different types of bread every day, and a new menu is introduced every month. Great Harvest Fresno have set the bar of quality as high as it can get for their customers, promising their clients a fresh loaf of bread when they eat it in the store or take it home.
Making bread from scratch is a philosophy that separates the Great Harvest Company from most other competitors and is the core advantage of the company. During Our site visit, Mr. Marzouk, the franchise owner of Fresno’s Great Harvest, stated to our group “I always say that the analogy between us and our competitors is like the difference between handmade and machine made carpets. While they may look alike, the quality is certainly different.”
The Fresno branch also makes cinnamon rolls, scones,

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