Premium Essay

Applied Strategic Managemnet

In:

Submitted By dhruvjain
Words 4001
Pages 17
Executive Summary

BMW is an acronym for Bayerische Motoren Werke AG or in English: Bavarian Motor Works. It is a German automotive company brand founded in 1917 with its headquarters in Munich, Bavaria, Germany and is amongst the worlds best automakers known for it’s intriguing - one of the kind designs, quality of engineering, performance and elegance in its fleet of vehicles.

BMW Group is also a manufacturing company for motorcycles and engines for aircrafts, bullet- trains and has won the award for the best engines a numerous times in the worldwide automotive industry. The BMW Group also owns and produces vehicles under the brand MINI marquee, motorcycles under BMW Motorrad and Husqyarna and is also the parent company of Rolls-Royce Motor Cars, which are known to be the most luxurious, expensive and hand built vehicles baring not only a heavy price tag but specifically known to have a prestigious status symbol.

To insure the company’s stability and expansion, BMW Group has a strong management control that ensures an edge over its competitors in the automotive market. The Group faces constant demands for cost, quality and productivity improvements within shorter product lifecycles, but also face the new challenge of building cars to customer order in short order lead-times and numerous other external and internal environmental factors. This report focuses on BMW’s flexible production and the process of technologies that enable the shift towards achieving a higher market share.

In short, the essence of BMW Group’s strategy is one of growing to be the best at its core strengths within the premium sector of the international automobile market and as a brand that owns a word in mind: “driving”. A brand that has the best automotive advertising slogan ever written: “The Ultimate Driving Machine.” and a brand that has been highly profitable.

Analysing the

Similar Documents

Premium Essay

Research Cross Culture

...A STUDY ON BARRIERS OF CROSS-CULTURAL COMMUNICATION IN ELECTRONICBASED COMPANIES 1 Bibi Noraini Bt Mohd Yusuf, 2Zurina Bt Zulkifli, 3Intan Maizura Bt Abd Rashid, 4Syahida Bt Kamil, 1,2,3,4 School of Business Innovation and Technopreneurship Universiti Malaysia Perlis 1 bibinoraini@unimap.edu.my, 2Zurina@yahoo.com, 3Intan Maizura@unimap.edu.my, 4syahida@unimap.edu.my, Abstract Rapid growths in economic development and trade globalization have necessitate the number of firms to expand and extend their businesses abroad. A sizeable number of firms have been opening new plants in other countries or hiring their employees from overseas, creating a diversity of workforce. A diversified workforce will create cross-cultural differences leading to cross-cultural communication. This research aims to analyze the barriers of cross-cultural communication in electronic-based companies. The subjects for this study, comprising company operators and middle to top management were randomly selected from electronic-based companies domiciled in Northern Peninsular Malaysia. This study adopted a quantitative approach method, where questionnaires were distributed among 200 employees. Analysis of data compiled was carried out using the SPSS version 20.0 mode. Through an in-depth analysis and application of this study, there is a bigger impact of multinational firm communication in the cross-cultural communication. In addition, the dimensions of national cultures, high and low context...

Words: 12318 - Pages: 50

Premium Essay

Xlri Brochure

...Exploring Excellence PGDM (GM) (GMP 2013–14) AN AICTE APPROVED FLAGSHIP FULL-TIME MBA PROGRAM FOR EXPERIENCED PROFESSIONALS E-brochure http://www.placementkloud.com/xlrigmp 01 02 03 04 05 06 08 10 12 14 16 MESSAGE FROM THE DIRECTOR Learning and growth are vital for a healthy environment in organizations. We at XLRI have structured our programmes in such a manner as to equip the future managers of tomorrow with learning, competencies and skills that can significantly contribute to the growth of the organization. XLRI has always been proudly associated with academic excellence, personal values and social concern. It has been the crucible of leadership training for over 60 years and its banner is held high by a fine breed of alumni who serve as “change agents” thereby adding a new dimension to their corporate role. This integral and value based formation will greatly assist our students to be innovative, competent and creative leaders. They are groomed in a manner as to serve as agents of continuous improvement and change. It was in 1997 that XLRI recognized an unfulfilled need for formal management training at middle and senior levels of corporate strata. The result of that thought process was the General Management Programme, which has ever since, transformed several industry professionals into veritable leaders who reflect the standards and values of XLRI at various organizations. Recognized by AICTE, the programme places emphasis on stringent admission procedures...

Words: 25500 - Pages: 102

Premium Essay

Paper

...Unit - 1 : Introduction to Human Resource Management Structure of Unit: 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 1.12 Objectives Introduction Opening Case What is Human Resource Management? Nature of HRM Scope of HRM Objectives of HRM Functions of HRM Role of HRM HRM in the New Millennium Summary Self Assessment Questions Reference Books 1.0 Objectives After studying this unit, you will be able to:      1.1 Understand the basic concepts of human resource management (HRM). Explain what human resource management is and how it relates to the management process. Provide an overview of functions of HRM. Describe how the major roles of HR management are being transformed. Explain the role of HRM in the present millennium. Introduction Human beings are social beings and hardly ever live and work in isolation. We always plan, develop and manage our relations both consciously and unconsciously. The relations are the outcome of our actions and depend to a great extent upon our ability to manage our actions. From childhood each and every individual acquire knowledge and experience on understanding others and how to behave in each and every situations in life. Later we carry forward this learning and understanding in carrying and managing relations at our workplace. The whole context of Human Resource Management revolves around this core matter of managing relations at work place. Since mid 1980’s Human Resource...

Words: 92068 - Pages: 369

Premium Essay

Lesson Learnt from  Innovation in Nature Based  Tourism Services 

...INNO NATOUR.  Lesson learnt from  Innovation in Nature Based  Tourism Services  Contact: Faculty of Economics and Public Administration „Stefan cel Mare” University of Suceava Universităţii str., no. 13, Building H 720229 SUCEAVA, ROMANIA Phone: (+40) 230 216147 ext. 294 Erasmus IP web site: www.innonatour.usv.ro Faculty web site: www.seap.usv.ro University web site: www.usv.ro 2012 Subject to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without written permission of the copyright owners. CONTENTS INTRODUCTION............................................................................................................................................ 5  DESCRIPTION OF THE PROJECT.............................................................................................................. 8  STUDENTS OF THE 2011­2012 ERASMUS IP ...................................................................................... 9  LECTURERS, TUTORS AND EXPERTS OF THE 2011­2012 ERASMUS IP ................................. 10  RESULTS OF THE ERASMUS IP INNO NATOUR 2011­2012......................................................... 19  FINAL REPORTS OF THE WORKING GROUPS .................................................................................. 20  INDIVIDUAL POST CASE STUDIES OF THE STUDENTS ................................................................. 44  CONCLUSIONS AND IMPLICATIONS ......................................

Words: 57884 - Pages: 232