Nike now is the market leader in manufacturing and gear and enjoys possessing more than 47% of the market share. It takes about 50 years to make it today.
Nike’s history can divide into several decades.
At the beginning, Bill and Phil, who might be the founders of Nike, began a revolution in athletic footwear. After persuasion to manufacturer of Tiger shoes in Japan. Bill took Phil on his partner and began their footwear designer.
In the next decades, : Phil sold the shoes out of his trunk and Bill began deconstructing Tiger shoes to see how he could make them better. At that time, Nike is not called Nike, it was called
Blue Ribbon athletics.
In 1971, which is very important for Nike and also is called the year of Nike, because the brand “Swoosh” was created by a PSU student. The swoosh worth so much today.
In 1980s, Nike air launches and also became publically traded. Michael Jordan, NBA rookie at the time launched his signature shoe with Nike. Nike’s initially designed signature shoes under the popularity of Michael Jordan increased their sales immensely.
In the next decade, Nike town opened in Portland and Nike signed dozens of teams around the world including World Cup winners, the Brazilian National Team & the U.S soccer teams.
From 2000 till now, Nike shox debuted in time for the Sydney Olympics and also became the official sponsor of NFL. Nike is trying to create new ways to interact with the consumers.

Nike develops several products and technologies till now. It has athletic footwear not only designed for specific sport but also leisure use. It also produces athletic clothing, lines of performance equipment that includes sports balls, timepieces, eyewear, skates, bats and other equipment designed for sports activities.
Nike uses technologies to make the products better and special like Nike Air, Zoom air…
And the way it uses like combined