Premium Essay

Approachs

In:

Submitted By rabiamasood
Words 5748
Pages 23
ECOFORUM
[Volume 3, Issue 2 (5), 2014]

WHAT DO WE KNOW FROM EPRG MODEL?
Krzysztof DRACHAL
Warsaw University of Technology, Poland
k.drachal@mini.pw.edu.pl
Abstract
The aim of this paper is to present the fundamental ideas behind EPRG model. They are discussed with some illustrating examples. Moreover, some attention is drawn on the evolution from one orientation to another. In particular, the geocentric orientation is widely discussed. General Electric is studied in more details as a particular case of the geocentric orientation. Finally, some non-market dissertations are presented, on how geocentrism can evolve and some threats to the public interest are sketched.
Key words: corporations; EPRG model; General Electric; geocentrism; internationalization.
JEL Classification: F23, F60, L20, M14, M30

I.

INTRODUCTION

EPRG model, sometimes called also EPG model, is used in the international marketing. It was introduced by Perlmutter (1969). The strategy of the organization is characterized by three factors: ethnocentrism, polycentrism and geocentrism. Hence, the original name - EPG. A little later, Wind, Douglas and Perlmutter (1973) extended this model by another factor - regiocentrism. The extended model is known as EPRG model, in short.
This model aims to identify the orientation of the organization. The strategy can be differently oriented, indeed. As a result, costs and profits are generated in slightly different ways, depending on the mentioned kind of orientation. Therefore the identification of the right orientation is essential. For example, it is important that different activities of the organization are consistent with each other at various stages. It is also important that the culture of organization, its marketing strategy, etc. are consistent. Only then, the organization can operate efficiently on the market.
The following

Similar Documents

Premium Essay

The Capability and Monetary Approach to Poverty

...the purpose of this essay, I will take poverty to mean the state of being exceptionally poor. Furthermore, poorness will be defined as an extremely low quality of life, which culminates as a result of social, political and economic factors. In order to examine the strengths and weaknesses of each approach, it is necessary to identify who these are strengths and weaknesses for; a strength of an approach may be considered a weakness from a different perspective. Governments and international organisations, with a common goal of lifting poverty from disadvantaged countries, are the main focus of this essay. Leading policy makers around the world have adopted a “uni-dimensional perspective on poverty” (Wong, 2012) which largely focuses on a lack of income. This definition provides the basis for the Monetary Approach to poverty. However, this is an exceptionally constricted view of poverty, disregarding many social and political factors that contribute to the current, bleak situation. The Capabilities Approach to poverty provides a far better understanding of poverty, as it takes into account many, relevant issues that are overlooked in the Monetary Approach. The Capabilities Approach to poverty focuses on what functionings individuals are able to achieve in their lives given the freedom and rights that they withhold (Wells, 2012). Functionings refers to “the various things a person may value doing or...

Words: 1937 - Pages: 8

Premium Essay

Reggio Emilia Approach Paper

...have studied the Reggio Emilia approach many times in my education classes, and still get blown away by how magical this approach is. This is why I would be ecstatic to be able to experience this approach first hand. The philosophy behind this outstanding approach that encourages students to learn from their experiences, peers and environment. They believe that a child is driven by curiosity and imagination, takes responsibility for their own learning, listen and is listened to, need to love and be loved, and is valued. Their image of the child is one of the six main factors that are inherent to this approach. The other five factors to this approach are; expressive arts, progettazione, community and parent-school...

Words: 804 - Pages: 4

Free Essay

Direct and Indirect

...tone and making sure to use a reader-centered perspective that utilizes a "you" approach and positive wording. In addition to a reader-centered perspective, however, you also should consider the difference between what is called a direct and an indirect approach when organizing letters, memos, and e-mail messages, especially ones that convey bad news. DIRECT APPROACH The direct approach anticipates no resistance to its message--for instance, "you've been hired," "your order is being shipped today," or even "the project will be done in one week." In this case, organizing your message is simple. Searle’s mentions that memos and letters should have some kind of brief introduction, sometimes as its own paragraph. If you're using the direct approach, this introduction is simply a straightforward statement of the main point of the message. For instance, if you are writing a letter to confirm an order, simply begin by stating, "We have received your order for part #23-B-4439 and are shipping it today." Then the rest of the letter can provide details like shipping time, cost, etc. Whenever possible, use the direct approach. Most readers are in a hurry and want the main point up front. And if there's no reason for them to respond negatively, there's no reason to delay that main point.Keep in mind that the direct approach applies equally to letters, memos, and e-mail messages. INDIRECT APPROACH Sometimes, your letter, memo, or e-mail message contains "bad news" of some type--a...

Words: 668 - Pages: 3

Free Essay

Detecting Media Bias

...of what they might think. | In the table below, categorize different leadership approaches that could be used in the work environment you have described. Provide different suggestions for each of the four approaches to leadership. Directive approach | Supportive approach | By using a directive approach, you are providing guidance and training. This can be anything from work scheduling to maintaining clear work performance standards. Linking incentives directly to performance is also an approach worth trying to boost employee morale. Developing clear work rules and procedures can be essential for making any work environment successful. | Being friendly and approachable can be a hard thing to do on an everyday basis. There can be problems that affect a person attitude on a particular day. Showing concern for well being and needs of employees will show that you empathize with their situation and you will strive to better whatever situation that is troubling them. Treating workers as equals and acting in a nonthreatening way can show that you are in the same situation and no one person is more valuable because of their position. | Participative approach | Achievement-oriented approach | By giving a participative approach you can show your employees that you understand...

Words: 657 - Pages: 3

Free Essay

Persuasion

...I believe all persuasive approaches will be different depending on who I will be approaching in the audience. I order to have an effective approach I must know who I am approaching and how I will approach them. Considering that a message can be directed to a boss, a peer, a challenging person, or an open-minded person I must be able to construct or tailor my approach according to each person in order to get to the see my point of view and gain their support. Each person will develop their opinions differently not only because each person has their own mind but because each plays a different role. For example, if I am approaching my boss in discussion I must consider the fact that he or she has worked extremely hard to obtain a position where they can lead others and is person who is respected because of their position who goals are in line with that of company’s vision. Therefore, my approach would be to follow the same order of directing my approach to line up with the company’s goals. If I were speaking with a peer, this approach would be probably be the easiest considering that we have established grounds of comfort and our views and goals would be easier. When approaching a peer there is no or very little preparation involved. Usually, peers see things eye to eye and very rarely does someone have to work hard in order to make a good impression or get them to see my point of view. In the case of the challenging person, this would be the complete opposite of a peer...

Words: 388 - Pages: 2

Free Essay

Analysis

...message? We still wish to continue business with them and appreciate the business we’ve had already. • Who is your primary audience? Marble Rivera • What is the audience’s background? Former speaker/ technology company. • What are the audience’s reactions likely to be to your message? Disappointment • Gather Information • What information does your audience need to receive? The email explaining why she won’t be key speaker. • What facts must you gather in order to create an effective message? Our reasons behind why we’re going with Dr. Binter. • Organize the Information • What is your main idea? Keeping her happy and evolving our company at the same time. • Will you use the direct or indirect approach? indirect • Why are you using the approach you chose? I feel she will appreciate us being honest right up front. • Write • Adapt to Your Audience • How will you show sensitivity to your audience's needs? Explaining how we love what she brings to our company and its more of a friendship then a business transaction. • How much credibility...

Words: 756 - Pages: 4

Free Essay

Concept of Capability and Undp Human Development Reports

...development approach is from the theory of Sen which says that development comes about only when capabilities expand. The idea generated from the theory is that the core reason for development is to ensure that human lives are improved. This can only be achieved if there is expansion in what they can be or do. It could include things such as the being well nourished and healthy, participating in the activities of the community and being knowledgeable. Hence, development can only occur once the obstacles that were present preventing an individual from doing something are removed. The obstacles might be in the form of ill health, illiteracy, lack of resources or lack of freedom- both political and civil. When these obstacles are removed one is said to be capable; hence the origin of the concept of capability Sen, 160). Purpose Statement The purpose of this paper is to analyze the concept of capabilities approach that was developed by Amartya Sen, a Nobel Prize winner, and M. Nussban. Amartya has enabled the measurement of human development by the United Development Program (UNDP). He helped invent the capabilities approach, which is the foundation of indices used by UNDP in their measurements. Through these indices the achievement in education and health can be measured in addition to income (Nussbaum, 67). Objectives The main aim of this paper is to establish whether the Human Development Reports (HDRs) have their base relying on the concept of capabilities approach and establish...

Words: 1267 - Pages: 6

Free Essay

As221

...Required Textbooks and Equipment Instrument Commercial Manual, Jeppesen (current edition). ICM Airman’s Information Manual, FAA (current edition). AIM Federal Aviation Regulations, FAA (current edition). FAR Airport Facilities Directory, NOAA (current edition). AFD FAA Instrument Pilot Exam Questions/Answers (Gleim). FAA IFR ENROUTE LOW ALTITUDE charts – U.S. L-23/24 US Terminal Procedures (Approach plate) – SE-3 Optional- Jeppesen Chart Subscription, (current Florida coverage). Aviation Weather Services, NOAA, AC 00-45C (current edition). AWS Course Description This course develops aeronautical knowledge required for addition of an Instrument Airplane rating to a Private Pilot certificate. Topics include instrument flying regulations, safety, operations, navigation systems, chart use, weather, flight planning, decision-making, and crew resource management. Prerequisites AS 121. Course Goals This course provides the aeronautical knowledge to continue the development of a professional pilot through practical application of basic aerodynamics, aircraft performance, regulations, and flight planning in a single-pilot, IFR environment. This course also continues to build the understanding of those essential elements of crew resource management, such as crew communication, crew coordination, and teamwork required by the aviation industry. Performance Objectives During this course the student will, to the...

Words: 2241 - Pages: 9

Premium Essay

Homework 3 Human Resource Management

...meetings he could have been more prepared and feel more relaxed before every single meetings. 2) How will your proposal solve the problems you have defined? My proposal about postponing the meetings would solve problems that will come your way when you are not focused enough. Since his morning started pretty stressful because of the traffic situation, that stressful feeling will most likely follow you during the day. When you feel stressful you are most likely to forget more things for example things you had to do or say during a meeting. Postponing his meetings would give him time to get everything together and feel comfortable going into the meetings. 3) How can you defend your solution from budgetary concerns? In what way is your approach both a solution to the problems of the expatriates at Tex-Mark and a good economic investment? The reason why my solution to postpone the meetings is a good solution because it can keep you away from any budgetary mistakes. I know that those meetings are very important because money is involved. The way I look at the solution for the expatriates is because I think that more time the expatriates get to prepare to go abroad the better they are going to do their work there....

Words: 591 - Pages: 3

Premium Essay

Overheadtask Force

...and the task force members needs to determined followed by predictions on how the first week of the task force went. The meeting with Dixon is crucial for Larry to establish clear and concise goals for himself and his future team. Through this meeting, Larry must also determine Dixon's position on the manner and assess to what extent she will be involved with the team. From the information provided in the case, it is clear that Dixon is essentially "dumping" this task on Larry and that she will not even be present for the first two weeks of the task force. From this, Larry has limited options on how to approach Dixon. Larry needs to identify from Dixon what the possible rewards are for success and consequences for failure are. From the additional information provided, Larry correctly approached Dixon in a manner that lead to the ability for Larry to use the upward appeal approach in influence tactics [Ch....

Words: 321 - Pages: 2

Free Essay

Technology

...INSTITUTE OF PHYSICS PUBLISHING Bioinsp. Biomim. 1 (2006) P1–P12 BIOINSPIRATION & BIOMIMETICS doi:10.1088/1748-3182/1/1/P01 PERSPECTIVE Biomimetics—using nature to inspire human innovation Yoseph Bar-Cohen Jet Propulsion Lab, California Institute of Technology, 4800 Oak Grove Drive, Pasadena, CA 91109-8099, USA E-mail: yosi@jpl.nasa.gov Received 7 November 2005 Accepted for publication 7 March 2006 Published 27 April 2006 Online at stacks.iop.org/BB/1/P1 Abstract Evolution has resolved many of nature’s challenges leading to lasting solutions. Nature has always inspired human achievements and has led to effective materials, structures, tools, mechanisms, processes, algorithms, methods, systems, and many other benefits (Bar-Cohen Y (ed) 2005 Biomimetics—Biologically Inspired Technologies (Boca Raton, FL: CRC Press) pp 1–552). This field, which is known as biomimetics, offers enormous potential for inspiring new capabilities for exciting future technologies. There are numerous examples of biomimetic successes that involve making simple copies, such as the use of fins for swimming. Others examples involved greater mimicking complexity including the mastery of flying that became possible only after the principles of aerodynamics were better understood. Some commercial implementations of biomimetics, including robotic toys and movie subjects, are increasingly appearing and behaving like living creatures. More substantial benefits of biomimetics include the development of prosthetics...

Words: 9606 - Pages: 39

Free Essay

Hendrick Plane Crash

...Hendrick Motorsports Incorporated on October 24, 2004 from Concorde, NC to Martinsville, VA, and its unsuccessful approach to Martinsville Ridge Airport. Several factors were determined to be as expected for a normal flight path while others were askew. The resulting deaths of the passengers onboard can be attributed to human errors and management shortfalls as there were no mechanical anomalies. Background Flight N501RH was a Beech King Air 200 manufactured in 1981 and had a total time on plane of 8,140 hours. All maintenance inspections were up to date. The aircraft left Concorde, NC on October 24, 2004 and had a flight plan to head to Martinsville Airport in Virginia. The aircraft was equipped with a global positioning system (GPS) though the database was not current making it uncertified in instrument flight rules (IFR) flight plans. Owned and operated by Hendrick Motorsports, the passenger list consisted of two crew members, six members belonging to Hendrick Motorsports and two additional passengers. Sequence of Events The aircraft departed from Concorde at 1156 en route to Martinsville. The flight was routine and all data and communications during the flight were normal. The pilot maintained all assigned heading and altitudes. No warning signs were identified until the aircraft approached the localizer runway via instrument approach at Martinsville. The flight crew contacted air traffic control before approaching the localizer runway and was told...

Words: 904 - Pages: 4

Premium Essay

Human Behavior Case

...MMGT 205: Human Behavior in Organization Name: Maria Louella C. Tambis Date: February 15, 2014 Questions: 1. THE PROBLEM Given the situation above, the disaster response team was not able to fulfill its duty to provide efficient, fast and immediate relief assistance and social welfare services to the affected families of the typhoon Ondoy. 2. ROOT CAUSE OF THE PROBLEM * Lack of manpower - the absence of Ms. Cruz and other members of the disaster response team cause the delayed in providing immediate social welfare services to the affected families. * Lack of communication, coordination and support from the members of the disaster response team. 3. ANALYSIS AND RECCOMMENDATION The disaster event is a good opportunity for Ms. Cruz, as a public servant and a social worker in particular to show to the management her passion and dedication about her work. Ms. Cruz should have exerted more effort to prove to the management of her capabilities as a social worker. Considering that Ms. Cruz is new in the department, maybe the reason why she acted or behave that way because she did not feel the urgency or importance of her role as a social worker especially in times of disaster response. Based on the above situation, it is improper for Mr. Santos to compare Ms. Cruz with the rest of employees who were able to perform their job well. He should better understand that individuals differ with each other in many aspects i.e capabilities, attitudes...

Words: 400 - Pages: 2

Free Essay

Rnp Radio Navigation Performance

...REQUIRED NAVIGATION PERFORMANCE/AREA NAVIGATION GUIDE ANNEXURE – 4 ARINC 424 Path terminators ARINC. Formally known as the Air Radio Corporation of America. ARINC424, the industry standard for the transmission of aeronautical information databases for aircraft flight management system (FMS) use. Path and Terminator (“Path Terminator”). A two-letter code, which defines a specific type of flight path along a segment of a procedure and a specific type of termination of that flight path. Path terminators are assigned to all RNAV, SID, STAR and Approach Procedure segments in an airborne navigation database. Formal Description: (Way point) (Underlined) denotes ‘fly-over’. (Way point) (not underlined) denotes ‘fly-by’ or RF waypoint as appropriate. To (waypoint) denotes a TF path terminator. To (Waypoint) on course XXX denotes a CF path terminator. Direct to (way point) denotes a DF path terminator. (Waypoint) {R,NN,N,LatLong} denotes an RF path terminator, the radius and the centre point of a fixed radius turn in terminal airspace. Climb on track XXX, at or above YYY feet turn right/left denotes and FA path terminator. From (Waypoint) to XXX feet on track XXX denotes an FA Path terminator. Climb on heading XXX, at or above YYY feet turn left/right denotes a VA path terminator. From (waypoint) to XXXX feet on heading XXX denotes a VA path terminator. Continue on heading XXX denotes a VM path terminator. Continue on track XXX denotes...

Words: 2528 - Pages: 11

Premium Essay

Case 4

...and the task force members needs to determined followed by predictions on how the first week of the task force went. The meeting with Dixon is crucial for Larry to establish clear and concise goals for himself and his future team. Through this meeting, Larry must also determine Dixon's position on the manner and assess to what extent she will be involved with the team. From the information provided in the case, it is clear that Dixon is essentially "dumping" this task on Larry and that she will not even be present for the first two weeks of the task force. From this, Larry has limited options on how to approach Dixon. Larry needs to identify from Dixon what the possible rewards are for success and consequences for failure are. From the additional information provided, Larry correctly approached Dixon in a manner that lead to the ability for Larry to use the upward appeal approach in influence tactics [Ch. 8]. By convincing Dixon to talk with the group initially,...

Words: 354 - Pages: 2