...Marketing Strategies used by Tanishq Executive Summary An Indian Brand, which can make big in the global market, is Tanishq from Tata Group of Industries. Tanishq is India’s largest, most desirable and fastest growing jewellery brand in India. Tanishq today is India’s most aspiration fine jewellery brand with an exquisite range of gold jewellery studded with diamonds or colored gems and a wide range of equally spectacular jewellery in 22Kt pure gold. Exquisite platinum jewellery and designer silverware is also part of the product range. Though they faced with many difficulty in the early stages they for about six years they then came with up with good strategies The Tanishq strategy for the coming couple of years relies on two things —increasing penetration in the domestic markets and going abroad in order to diversify its revenue portfolio. To push penetration in other markets, Tanishq will use the ‘shop-in-shop’ concept that it already does in 50 stores across different West Asian market. “This reduces distribution costs. Also, for the consumer it remains a Tanishq store and helps us get a foot into the market. Their main core competency is in designing a wide range of products. They were the first to come up with the idea of karat meter, which proves the quality of the gold, to win the trust of the customer. Introduction The Tanishq saga began in the...
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...1. Introduction “I don’t know the key to success, but the key to failure is trying to please everybody.” (Bill Cosby) The reason is because there are no two people that have exactly same likes and dislikes. Everybody in this world is different. Hence trying to make everyone happy at the same time merely blow the pleaser’s mind off. Taking that quote into consideration, it is not only true to an individual but also to every industry. A business cannot aim to sell their products to the whole market, because every customer has different wants and needs. Only a group of similar consumers that suites the products’ property best should be considered, so the business can use the right marketing strategy. In other words, business should segment their market in order to have clear image about their customers. Thus the business would make high profit by selling right product to right customers. 2. History of Cartier Started in 1847 when Louis-François Cartier took over master-craftsman Adolphe Picard jewelry workshop. Owing to Cartier’s great quality of manufacturing, they were trusted and selected to be many royal family official purveyors, including: King Edward VII of England, King Alfonso XIII of Spain, King Carlos I of Portugal, Tsar Nicholas II of Russia, King Paramindr Maha Chulalongkorn of Siam, King Peter I of Serbia, Duke Philippe of Orleans, King Albert I of Belgium, Duke of Windsor (Prince of Wales, future King Edward...
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... old portraits on the walls, a wealth of planters including cacti and empty wine bottles gathering dust. Theme: Titled 'Opium', the designer attempted to show an amalgamation of aesthetic sensibilities of the West and the East, for which he combined elements from his home state West Bengal with that of Rajasthan, Kashmir, Karnataka and then fused it with the lazy, flirtatious elegance of France. And the result was a line up of ensembles that bespoke subtlety and understated elegance. Collection and detailing: A lot of designers use bling and make it look bling, then how does Sabyasachi use bling and yet make it look classy? Every piece displayed was unique in its use of fabric, silhouettes and jewellery. The girls all had their hair tied in a messy knot and sported jewellery ranging from tiaras, chandelier earrings, elaborate neckpieces and nathnis, and together with the outfits they sported it came across as a unique cultural amalgamation. Most men wore khadi turbans, a symbol of aristocracy with a fine net tale heavy with embroidery. There were plenty of quilted skirts and angrakhas on hand block printed khadi. We loved the...
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...Since 1983 Tiffany & Co. has been dedicated to provide their consumers with one main design, sustainability. They know that their customers expect nothing less than top quality in jewelry and services and Tiffany's has done just that for the past twenty-four years. Recently Tiffany's has developed a new goal to search the mines for more environmentally friendly materials that will maintain their image of top quality while “obtaining precious metals and gemstones in ways that are socially and environmentally responsible.” The adopted strategy that Tiffany & Co. has adopted is assuring the integrity of their sources while maintaining strong leadership at promoting responsible business practices. 自1983年蒂芙尼公司一直致力于为他们的消费者有一个主要设计，可持续性。他们知道，他们的客户期望比珠宝及服务最优质的无外乎和Tiffany的已经做到了这一点，在过去24年。最近Tiffany的开发了一个新的目标搜索的矿山更环保的材料，将保持高品质的图像，而“获得贵重金属和宝石的方式是对社会和环境负责。”所采用的策略，蒂芙尼公司有采用的是确保其来源的完整性，同时保持强有力的领导是促进负责任的商业实践。 In July 1993, Tiffany & Company reorganized its Japanese distribution channel by repurchasing its inventory from its Japanese distributor Mitsukoshi Limited. As a result of this action, Tiffany would assume the responsibility of establishing yen retail prices, holding inventory in Japan for sale, and controlling local Japanese management. Tiffany would be able to have control over retail price in Japan where historically had higher price. Under the previous arrangement, Tiffany contracted Mitsukoshi as the principal retailer in Japan and the transaction of wholesaling to Mitsukoshi...
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...ENGL 314 Richard Dalloway and Hugh Whitbread in a Jewelry Shop In the film adaptation of the narrative “Mrs. Dalloway”, the movie omits several scenes from the novel thereby diminishing the overall emotional effect conveyed by the author in her book. An example of such a scene is when Richard Dalloway and Hugh Whitbread are in a jewelry shop. According to the book, Richard and Hugh peer into a jewelry shop window and look at the antiques. Hugh Whitbread spots a Spanish jewelry and goes into the shop hoping to buy it for his wife, Evelyn (113). Richard, on the other hand, believes Hugh’s exercise to be worthless. Yet, he exclaims, “Right you are!” (113) and follows Hugh into the shop. Inside the shop, he is overcome with the fact that he hardly “gave Clarissa presents” (114). He feels “awfully odd” and “pained” to recall that some years ago he had gifted her a bracelet – but “she never wore it” (114). The self-reflections of Richard convey a sense of void between Richard and Clarissa’s relationship. Was her act of not wearing the bracelet a sign that she didn’t love Richard? His feelings also portray the lack of communication in their marriage as he fails to understand her personality. He does not ask Clarissa for reasons but assumes that she probably hates presents given by him. He delves deeper into his thoughts about his wife just as “a single spider’s thread…attaches itself to the point of a leaf” (114). As he recollects the old memories, he draws a tray of old jewels...
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...BUSINESS ETHICS REPORT ON ETHICAL PRACTISES OF PAKISTAN GEMS AND JEWELRY DEVELOPMENT COMPANY ACKNOWLEDGEMENT First of all we would like to thank Allah Almighty for giving us the strength, Knowledge and resources to make our work easy and possible. Without His blessings we would not have come this far. Then we the student of Bahria University would like to thank our course instructor Sir Shaikh Muhammad Ali who taught us Business Ethics and for giving us an opportunity to make a report on Pakistan Gems and Jewelry Development Company. We would like to thank Mr. Khalid Aziz the General Manager of the company who take out some time and briefed us on our queries, without whom this report would not be possible. Executive summary This report contains information about one of the jewelry manufacturing company of Pakistan named Pakistan Gems and Jewelry Development Company. The report consists on the following: company’s history, vision and mission statement, core values, its strategies. Through our survey while preparing our report and gathering information on PGJDC we came to know about certain things which gave us an upper hand to make our report more interesting and they are the compulsion and benefits being offered by PGJDC to its employees. In the last we compiled the training program of PGJDC which is definitely the core ingredient of this report. At the very end we have provided the URL links from which we take some information while preparing our report. ...
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...How Aarong is coping with cultural changes? Aarong is the leading fashion house of Bangladesh which is an enterprise of BRAC. It started its journey in 1978 to bring positive changes in the lives of disadvantaged artisans and underprivileged rural women promoting their skills and craft. Aarong means village fair. Traditional artisans can market their crafts through Aarong. Potters, Brass Workers, Jewelers, Jute workers, Basket Weavers, Handloom Weavers, Silk Weavers, Wood Carvers, Leather workers and various artisans with specialized skills from all over the country come to Aarong for marketing and support services. At the very beginning of their business they were focusing on clothing, pottery, jewelry etc. Basically their business concept was pure traditional. But after a certain period they realized that only traditional based products were not sufficient to fulfill the customers demand. In the world of globalization people are now thinking in different way. Their choices are changing and they are looking for something new which is more fashionable and comfortable than traditional wearing. One of the most influential sectors of globalization is the change in the dressing sense of our country. Different types of fashionable wears are now available in Bangladesh. Traditional wears are now not their only choice. People fill very comfortable in casual wears in their daily working life. So they like to wear jeans, T-shirts, fotua, kutis, and leggings etc. According to Aarong...
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...Unit IV Case Study Unit IV Case Study The owners of "Cliptomania, LLC, a limited liability corporation" took a venture to sell "clip-on earrings" online, the owners Jim and Candy Santos, were not well versed in the operation or the creation of a profitable "webstore" website for the display of their merchandise and payment options (Brown, Dehayes, Hoffer, Martin & Perkins, 2012, p. 309). The first notable strategic issue at hand was in the launching of "the URL Cliptomania.com" e-business website (Brown et al., 2012, p. 309). Jim was determined to seek a way to get their business up and running. Jim found many of the resources that could potentially work, some of the resources the Santos pondered utilizing included: 1) contracting for hire a "internet service provider", 2) software purchase and installment fees (if applicable), and 3) hiring an employee with IT development knowledge and applicability (Brown et al., 2012, p. 309). Consequently the options are not favorable due to the high costs to utilize such measures. The second strategic issue at hand was the rising cost of running their e-business. The Santos' found that Yahoo! began to charge more and more over the span of four years (1999-2003); Yahoo! began to charge insignificant fees that the Santos would be giving away approximately "2.5 to 3.5 percent" for the processing of payments, not to include the "3.5 revenue" taxation to sell on the yahoo website (originating from "Yahoo! store search"), individual...
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...Jewelry and the 4Ps Shannon Vauthier AIU Online Abstract Jewelry is not only an accessory; jewelry is necessary. Some would say jewelry is not for them, however, jewelry comes in different forms. For example, necklaces always complete an outfit. Exchanging of rings at weddings never make a person sad. A cowboy who just won the rodeo is happy to show off his new belt buckle. After twenty years working on the railroad, a conductor shows off the watch, he got for a job well done and his dedication. Jewelry is on almost everyone in the world in one form or another. Jewelry and the 4Ps Society will always have a use for jewelry. Jewelry is made everyday by children to adults; small businesses to large manufactures, just to decorate in a different point of view. A child loves to surprise an adult with a macaroni necklace he or she constructed at pre-school. A teenage male presents his girlfriend with his class pin as he promises to be faithful to her. Celebrities walk down the red carpet at a premier wearing a high designers’ tiara that goes with her necklace, bracelet, and earring set to accent her designer dress. Society, young and old, will always love the surprise of jewelry. A new piece of jewelry will always make a person feel special. Product Deciding to market a certain item takes a lot of research. Once corporations decide on a product, there are numerous steps before a product can continue on to the next step. These steps can be from deciding what type of...
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...Of all the creatures in the animal kingdom, only humans seek to adorn themselves. Even as far in the past as the primitive man, jewelry took on this role in a variety of forms. Throughout human history, jewelry has existed as an integral form of expression, wealth and social status. Evolving Functions of Jewelry Closely related to the human need of ornamentation, was the use of jewelry as amulets gifted with magical powers, or jewelry used as gifts for the maintenance of religious worship. The first jeweler was the metal worker, who later in time introduced small stones in his metal ornaments to make jewels more beautiful. Soon jewelry advanced from a simple ornamental or amulet stance to a more practical one. Jewels became used as a symbol of rank, wealth and social standing. That is when they became an investment of marketable value. The three basic roles that jewelry has played, the ornament, the amulet and the symbol of wealth, have remained constant to the present time. Egyptian Jewelry Many consider the period of Egyptian jewelry as the beginning of our modern form of jewelry. It was during this time that the manufacturing of jewelry became a profession and techniques and skills evolved. The primary purpose of jewelry for Egyptian was to act as amulets and talismans; their first known use was to wrap them in with mummies as guardians or protectors of the dead. This then spread to the protection of the living. They used gemstones, metal and gold because of their...
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...History of the Company The 1830s in New York City were a time of dynamic growth and high taste for fashion. With this in mind; Charles Lewis Tiffany and John B. Young saw an opportunity and in 1837 opened Tiffany & Young, a “stationery items and fancy goods” store with a $1,000 advance from Tiffany's father. That same year, the visionaries introduced their signature Blue Box which became the symbol of the company. Opposite of the opulence and extravagant taste of the time, Tiffany and Young were inspired in nature, offering clean and harmonious patterns creating a new “American Style” expressed on silver hollowware, flatware and later jewelry. In 1845, Tiffany published its first “Blue Book” catalog, which is still being published today showcasing its collection of fascinating couture jewelry, custom- designed pieces and most breathtaking jewels. Tiffany was the first company to introduce the 925 sterling silver standard of purity and mostly because of the efforts of Charles Lewis Tiffany; this ratio was adopted by the United States Congress as the American sterling silver standard. The company was awarded the grand prize for silver craftsmanship at the Paris Exposition Universelle in 1867, making Tiffany the first American design house to be honored by a foreign institution. By 1900 Tiffany & Co. had become America's leading supplier of jewels and timepieces as well as luxury personal, table, and household accessories. Tiffany’s reputation was not limited to the United...
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...Company Overview 3 Background of Michael Hill International Limited 3 Environmental factors affecting the Jewellery Industry & Michael Hill International Ltd 4 Industry Analysis 10 Strategic issues and problems for the Jewellery industry 10 Future of the industry 12 Company Analysis 12 Competitor analysis 14 Conclusion 14 References 18 Report Purpose To conduct an external analysis on Michael Hill International limited (MHI) to establish whether the firm is in a favourable industry and ultimately their position among their rivals. It will consist of industry analysis including; key industrial driving forces, potential emerging trends affecting the macro-environment of the industry that might transfer onto Michael Hill International Ltd as well as, their competitors in the industry. The main strategic issues for the industry will be identified and their implications on Michael Hill International Ltd will be outlined/described. Company Overview Background of Michael Hill International Limited In 1979, Michael Hill opened his first signature jewellery store (Michael Hill Jewellery) in Whangarei and entered into the New Zealand jewellery industry. Fast-forward 33 years, Michael Hill International Limited together with its 13 subsidiaries, has become one of the largest manufacturers, wholesalers and retailers of speciality jewellery collections in Oceania and North America. Based in Brisbane, Michael Hill International limited owns the brand...
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...Platinum Blond by FusionBeads.com Approximate finished length: 7.5 inches Beads and other products needed for one bracelet: 19 - 4mm Crystal Golden Shadow CRYSTALLIZED™ - Swarovski Elements Crystal Rondelle Spacer Beads (SC5307) 9 - 6mm Platinum CRYSTALLIZED™ - Swarovski Elements Crystal Pearls (PL6669) 8 - 8mm Platinum CRYSTALLIZED™ - Swarovski Elements Crystal Pearls (PL6670) 1 - 16mm Crystal Golden Shadow CRYSTALLIZED™ - Swarovski Elements Crystal Pear-shaped Pendant (SC4480) 1 - 9mm Sterling Silver Toggle Clasp (SS3100) 1 - 5.8mm Sterling Silver 19 Gauge Jump Ring (SS3951) 2 - 2x2mm Sterling Silver Crimp Beads (SS4047) 2 - 4.7x3.4mm Sterling Silver Wire Guardians (SS4746) 12 inches - Clear Soft Flex Beading Wire .014 diameter (SM0100) Tools needed to complete the bracelet: Chain nose pliers Wire cutters Crimping pliers (TL0500) Beading Techniques needed to complete the bracelet: Crimping Using a Wire Guardian Add a Charm to a Chain (to learn how to open and close an ear wire and jump ring) For step-by-step photos and instructions on these and other techniques, visit FusionBeads.com and select Beading Techniques from the top navigation bar. Photography, text and jewelry design © 2009 FusionBeads.com Inc. Instructions to complete “Platinum Blond” bracelet: Step 1 Place one crimp bead and one wire guardian (see Using a Wire Guardian Technique) onto a 12-inch length of beading wire. String the wire through the other side of the wire guardian. String one side of the clasp...
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...Bridal Shower Poem This is a rather peculiar game It really does not have a name It’s simple to play as a game should be You just do as you’re told, you see So now if you’ll please give me your attention We’ll put an end to this suspension In the end, whoever scores the most, Will receive a prize of which to boast Now since you’re all fashionable girls Give yourself 5 if you’re wearing pearls You may add 3 if your toes peek out And earrings will give you 2 more to shout Score yourself 5 if you show any red Add 6 more for a curl on your head Now before you think you are going to win Take away 2 for a purse you brought in Give yourself 6 if your pants are tight Add 1 scarf which is just about right Add 5 more if your shoes are black And take away 3 for your zipper in the back Now count all your buttons, for each you get 2 And take away 1 for each button that’s blue Give yourself 5 if your heels are high And why not take 10 for the green in your eye 10 more points for a rose on your clothes Take away 5 if you forgot to wear hose If your husband you kissed today-add 9 If you didn’t subtract 12-you’re subject to fine This is the end...there isn’t anymore Who is the lucky lady with the highest...
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...Cortez Brown Marketing strategies Lancer Gallery case * Lancer Gallery is a company that specialize itself as a reputable dealer in authentic artifacts from Southwestern United States, South American and African. Their reputation over the past several decades increasingly grew amongst the public through various pieces they placed for sale, as they were carefully verified for authenticity. Eventually, Lancer Gallery was able to expand their product lines to include replicas that were created by craftspeople who crafted them similarly to the original. If Lancer accepts the contract, yes they will generate more revenue but eliminate what they pride themselves on. They have grown to be a successful company priding themselves on being authentic. Accepting this contract would mean they will have create three times the amount of replicas, going against what they founded their company on. * Lancer’s relationship with existing distributors is actually going well. They are making money through third parties such as department stores and expanding to other countries. They have increased their revenue to about 35 million a year and continue to increase at 20 percent a year. This is mainly because of their distributors who produce their product line in replicas. They also are doing well because they have locations in 3 major cities: LA, Boston and Miami. * Lancer’s distinctive competency is based on their ability to be well qualified as a company who prides themselves on authentic...
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