...FIELD EXPOSURE AND EVALUATION WITH SWOT ANALYSIS OF CUATRO ISLAS IN INOPACAN LEYTE Abstract The aim of the study is for Cuatro Islas to be known and to have its own destination brand, a brand that the core essence of the place in terms of its values as perceived by consumers is about the emotional relationship between the place and its visitors – how they are going to perceive the enduring nature of the destination in relation to other places. In short, it is about the personality of the place and how it makes people feel about it. In addition this is also to promote Cuatro Islas as an Ecotourism destination that will be known not just locally but internationally. Being a tourist potential destination much has to be done to become one of the premier tourist attractions in the region and in the country as well also considering the fact that there are many beautiful islands in the Philippines. This study envisions positive out-come from the proposed strategic destination branding in developing and promoting Cuatro Islas as a world class eco-tourism destination in Leyte. Introduction Tourism has often been seen a key element in the development of places and destinations, which are adopting branding strategies that is meant to gain a competitive position and assert their identity - in their communication with potential tourists” Tourists are always interested in knowing how their economies fare as compared with their competitors. A specific SWOT analysis can be a useful...
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...Case Study — Britvic Background Founded as the British Vitamin Products Company in the mid-nineteenth century in the market town of Chelmsford in Essex, the company changed its name to Britvic in 1971. The company began as little more than a home business run from a chemist’s shop. Soon the company was producing all kinds of soft drinks, including lemonades, mineral waters, tonics and non-alcoholic ales. It wasn’t until 1938 that the Britvic range of juices that we know today were first produced — thanks to Ralph Chapman, owner of the British Vitamin Products Company. Recognising that the Great Depression in the UK meant that many of his poorest customers needed an affordable source of Vitamin C, he found a way to bottle fruit juices so that they stayed fresh for longer without the addition of preservatives. His juices were sold in small glass bottles which ensured easy transportation. The idea was immediately successful but it was only in 1949 that the Britvic brand was formally launched into the marketplace. In the years following the Second World War, Britvic went from strength to strength, building a modern factory in its hometown of Chelmsford. In 1971, the British Vitamin Product Company formally changed its name to Britvic in recognition of its leading brand’s appeal. In 1986, Canada Dry Rawlings came together with Britvic to form Britvic Soft Drinks. The company went on to buy the Tango brand from Beechams and acquire the UK franchises of Pepsi and 7UP...
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...ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO INDRAPRASTHA UNIVERSITY, DELHI (2004-06) Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS Acknowledgement Executive Summary INTRODUCTION • About the industry Mineral Water Industry- Current Market Scenario Company Profile Marketing Strategy Advertising Campaign of Bisleri Packaging and Distribution Marketing Mix Competition in Market Product Profile Manufacturing • Objective • METHOD OF STUDY • Research Design • Tools and Instrument Used for the Study • Procedure and data collection • RESULT AND DISCUSSION • Findings and Statistical Analysis • SWOT analysis Conclusion • Recommendation • Limitations • Bibliography Annexures ACKNOWLEDGEMENT ACKNOWLEDGEMENT The accomplishment of my research was possible only due to the cooperation, coordination and united efforts of different individuals, several sources of material, knowledge and time. Pertaining to this I therefore take this opportunity to express my deep sense of gratitude to entire staff and employees of the Bisleri...
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...AMITY UNIVERSITY UTTAR PRADESH AMITY BUSINESS SCHOOL MBA (M&S) and (Retail Management), Class of 2014 Pre Joining Assignments Why Pre Joining Assignments? MBA at Amity is a cohesive blend of students from diverse backgrounds. Therefore pre joining assignments are a tool to bring such diversities into a common launch pad. Consider this as an attitudinal/academics warm-up and a sneak peak into a life developing journey which awaits you. Assignment 1 Read any 2 out of 3 below mentioned books and summarize in 2000-2500 words each 1. Cold Steel Britain’s Richest Man and the Multi-Billion-Dollar Battle for a Global Empire Tim Bouquet and Byron Ousey Cold Steel is the fast-paced and compelling account of the biggest and most hard-fought corporate takeover of recent years. It brings to life the cut and thrust of big business at war and gives an insight into the life of Lakshmi Mittal, the man at the top of the UK’s rich list. In 2006, the world’s two largest steel producers, Mittal and Arcelor, went head to head in a bitter struggle for market domination, an epic corporate battle that sent shockwaves through the political corridors of Europe, excited the world’s financial markets and transformed the steel industry. At the heart of the story are two men dubbed the Stallions of Steel. Lakshmi Mittal is a self-made industrialist, born in Sadulpur, an insignificant town in Rajasthan, north-west India, and only three decades ago was paying himself a mere $250...
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...commonly known as soda,pop, tonic,or soda pop in parts of the United States and Canada, or fizzy drinks in the U.K.; sometimes called minerals in Ireland) The name "soft drink" specifies a lack of alcohol by the way of contrast to the term "hard drink". The term "drink", while nominally neutral, often carries connotations of alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit punch are among the most common types of soft drinks, while hot chocolate,hot tea, coffe, milk,tap water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non- caloric sweeteners SCOPE OF PROJECT 1. Detailed study of the non carbonated soft drinks industry in India 2. Analysis of Frooti’s performance against the other prevailing noncarbonated soft drinks brands in the country. 3. Analyzing consumer perception based on various parameters such as purchase frequency, effect of sales promotion schemes, brand attributes and consumer loyalty, packaging...
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...6 The Road To Mauvile 4.7 The Electrifying Mauvile Gym! 4.8 Route 111 & 112 4.9 Fiery Path & Route 112 & 113 4.10 Fallarbor Town 4.11 Route 114 And The Meteor Falls 4.12 The Road To Verdanturf Town 4.13 Mt.Chimney 4.14 The Jagged Pass 1 4.15 The Hot Lavaridge City 4.16 The Interesting Desert 4.17 The Petalburg Gym 4.18 The Ocean Path 4.19 The Abandoned Ship 4.20 The Rest Of The Road 4.21 The New Mauvile 4.22 The Harsh Routes 118 & 119 4.23 The Weather Institute 4.24 The Rest Of Route 119 4.25 The Confusing Fortree City 4.26 Route 120 & 121 4.27 Lilycove City 4.28 Mt. Pyre 4.29 Route 123 4.30 Team Magma's Hideout 4.31 The Team Aqua Hideout 4.32 The Ocean Route 124 4.33 The Psychic Mossdeep City 4.34 The Space Center 4.35 The Water Routes (1) 4.36 Underwater Hideout 4.37 Saving.. The Pokemon World! 4.38 The Wanted Rayquaza 4.39 Sootoplis Gym At Last! 4.40 The Path To Victory Road 4.41 Victory Road 4.42 The Elite Four NEW! 4.43 The End? NEW! 4.44 The S.S Anne Trip NEW! 4.45 The Battle Frontier (UNCOMPLETED!) 5. FAQ 6. Pokedex 7. Contact Information 8. Credit & Thanks ------------------------------------------------------------------------------ 1 Introduction...
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...M&M’s Brand Case Study Update Prepared By: Alana Allred, Nate Matthewson, Arianna Mevs, April Seeley & Krystal Simpson 2008: History of the Organization Mars Snackfood U.S. proclaims Green the new color of love this Valentine’s Day. M&M’s used myths, rumors, and innuendo surrounding Green M&M’s Chocolate Candies. Ms. Green used her alluring ways to promote M&M’s Chocolate Candies as green interrupted the pink and red of traditional Valentine’s Day colors. After Valentine’s Day at the end of February 2008, M&M’s Brand introduced M&M’s Wildly Cherry Chocolate Candies marking the first time the brand used cherry fruit flavoring. M&M’s also released limited edition M&M’s Mint Crisp Chocolate Candies, in conjunction with the new movie Indiana Jones and the Kingdom of the Crystal Skull. 2008 also brought the announcement of personalized M&M’s Chocolate Candies. Consumers can now visit mymms.com and upload photos to be combined with custom messages creating personalized candies for birthdays, weddings and more. M&M’s Brand released Limited Edition Strawberried Peanut Butter Chocolate Candies to celebrate the release of Transformers: Revenge of the Fallen. M&M’s Brand releases Pretzel M&M’s. 2010: Orange Candy Spokesman becomes the new official M&M’s Pretzel Chocolate Candies Spokesman, featured in advertisements and on packaging with an x-ray image showing its pretzel center. 2009:  2012: Ms. Brown makes her debut during the Superbowl. Original Milk Chocolate...
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...Tropical Hut The Pioneer Fast food Industry in the Philippines: A Case Study. ` It started in 1962 when Que family had this idea of putting up a coffee shop within the confines of their supermarket. With its place strategically located near supermarkets, it has been attracting families and friends for lunch or light snacks after grocery time. Tropical Hut is one of the oldest fast food chains in the Philippines. It is a local fast food chain that made the burger become popular. It was first established in Cubao during 1962. Filipinos love or food makes us fans of different cuisine. Hamburgers, a ready-to-eat comfort food introduced by the Americans, have undeniably become staple on Filipinos everyday food. From a variety of hamburgers, Tropical Hut also offers a spread of affordable rice meals, sandwiches, and desserts that will surely satisfy your everyday cravings. Tropical Hut managed to capture every Filipinos taste bud through their affordable and delicious offerings. In 1965 Tropical Hut is reputedly the first hamburger choice in the Philippines. Mission of Tropical Hut The pursuit of excellence in proving the general public with superior quality products of competitive/reasonable prices as well as prompt, convenient, courteous, friendly and effective service. This our commitment to god almighty, our fellowmen, family and country. On 1978 Tropical Hut is considered as top producer of burger in the Phillippines. Their business was at its best during the late...
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...Digital marketing campaign Strategy of Fanta Digital marketing campaign Strategy of Fanta FANTA Jags Team: John Devery, Andrew Ambat, Glenn Power, Shane Moloney Digital & Social Media Marketing and Sales Joe Wilde By Jags Team: John Devery, Andrew Ambat, Glenn Power, Shane Moloney Digital & Social Media Marketing and Sales Joe Wilde By TABLE OF content Introduction 2 History of Fanta 2 List of Main competitors 3 Fanta’s Branding Strategy 4 Case Studies 5 Less Serious 6 Fanta’s Digital Novel 8 #Fanta100 9 Tastes like Fanta 10 S.w.o.t Analysis 11 Justification of Fanta’s 12 strategy FANTA introduction In the following project Team Jag will demonstrate research and knowledge of Fanta’s branding and target demographics, we will identify Fanta’s market strategies and provide justification for them. History of fanta Fanta is a product of the Coca Cola Company. Fanta’s origins began in 1940’s Nazi Germany when the Coca Cola Company’s plant in Germany could no longer obtain the core ingredients in cola due to trade embargoes and other difficulties encountered during the war. After Coca Colas key operator in Germany died and with the Cola syrup no longer obtainable, it fell upon Max Keith the new head of Coca Cola Germany to create a new product from accessible ingredients to keep the plant running. The new product using whey and pomace became known as Fanta. Fanta was named in...
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...characterize the industry. At present, the Indian market is also less organized and not much branded. In this context, the industry needs to be studied to find the structure in terms of players, substitutes and others factors governing the success of leading players. This report attempts to study the following: Market Study Packaged drinking water market in terms of major players, market size, growth, and market shares of players, segmentation statements and positioning of the various products available. Consumer Study The consumer segments and their habits and practices also have been studied along with packaging technologies available and the importance of distribution and logistic networks. Strategies To analyze the reasons for success and make a set of best practices and strategies for the players. The company profiles also need to be studied to be able to cross-compare and make deductions as to what are the best practices existing. What do we want to study? In broad terms, the major tasks in the project are to study the packaged drinking water industry, which would include the following – • • • Study the market size Study the major players, their market shares, and distribution networks. Study the emerging trends (in...
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...Brand guide Version 1.0 This book presents a new brand strategy for Samsung: — who we serve, — what we stand for, and — how we communicate our value. It begins by painting a clearer picture of our core consumer, then defines a new brand platform that will help us build a more powerful emotional connection with this target. Finally, it provides the visual and verbal elements we need to bring our brand story to life. Think of this book as a user’s manual for our brand. It will help all of us make Samsung a more powerful global icon. This document is intended for Samsung internal purposes only. The information contained herein is proprietary and confidential. Any use, copying, retention or disclosure by any person other than the intended recipient or the intended recipient’s designees is strictly prohibited. © 2008, Samsung Electronics Co. Table of contents 1 New brand platform 19 Bringing the brand to life 93 Applications 121 Appendix New brand platform 2 Global brand objective 3 Brand target 4 Target profiles 10 Brand equity pyramid 12 Brand equity 14 Interpretation of brand personalities Global brand objective The Samsung brand has come a long way in a short time. Our first focus was to build brand awareness worldwide. We succeeded by making Samsung one of the best known brands in any category. In the following years, our task was to build our premium quality, to help drive preference against competing...
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...Alejandro Portugal Martin Pretorius Iona Ramió Mateu OCEAN PARK CASE STUDY INTRODUCTION Ocean Park Hong Kong is a marine animal theme park located in the Southern District of Hong Kong. It was inaugurated in 1977 by the Government with the intention to bring somewhere where Hong Kong citizens could feel some sense of space as a large part of the population lived in a crowded locality. So it was inaugurated as a nonprofit organization that aimed to provide visitors a unique experience in entertainment, education, and conservation. Firstly, in the absence of competition, Ocean Park became really popular but existed without direction and focus. When Hong Kong's officials signed an agreement to bring Disneyland to Hong Kong in 1999, the Ocean Park's viability started to be questioned. By 2005, when Disneyland Hong Kong was inaugurated, Ocean Park was unprofitable and widely expected to lose out. Nevertheless, the Park responded with a development plan and showed their abilities for adaptation and turn threats into opportunities. It expanded the number of attractions and rides, raising the number of visitors, becoming the world's 13th most visited theme park and the ...
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...For six years, Kingdom Hearts fans have been waiting for the release of the third game in the series. And while the wait has been agonizing, Tetsuya Nomura has kept a steady stream of spin-offs and side stories coming in order to flesh out the history of this series. But in expanding upon the relatively simple stories of Kingdom Hearts 1 and 2, things began to grow more and more complicated. Now, with six games in total making up the series, the plot is a near-labyrinthine mess of connections and revelations. It's confusing for long-time fans and near impenetrable for newcomers. In mere weeks, Kingdom Hearts: Dream Drop Distance will be releasing on the 3DS and promises, according to Nomura, to lead directly into Kingdom Hearts 3. It's with that in mind that I have decided to unravel the plot of the entire series for those who may have missed the opportunity to play some of the spin-offs and those who just want a refresher before diving into the new game. I have also attempted to make this as inviting as I can for newcomers to the series who decide that they want to start with Dream Drop Distance. Be warned though that this timeline will spoil everything in the series so if you want to go in fresh, then it's probably a good idea to refer to this timeline later. With that introduction out of the way, let's begin… ------------------------------------------------- KINGDOM HEARTS: BIRTH BY SLEEP The story begins with a young boy named Ventus and an old man named Xehanort arriving...
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...MGMT 619 Spring 2009 Carnival Corporation [pic] Team 6 Amy Clogher Jacob Griego Ted Noble David Sciortino Deepa Sethi Executive Summary Carnival Corporation is the leading cruise line company in the international cruising industry, with 11 major cruise line brands and is clearly a winning company. It controls almost 50% of the cruise line market and is a broad line provider. The company does not face any considerable challenges within its industry and has adequately responded to all threats. Although 2008 was a challenging year due to the economic crisis, Carnival posted net income for 2008 of $2.3 billion (15.9% of sales). Carnival’s strategy is to be a broad line provider with a wide scope on a large scale. Carnival maintains this strategy by focusing on cost leadership in the contemporary and bargain lines, and then differentiating in the premium and luxury lines of their product mix. Industry & Competition The cruise line industry is a moderately attractive, 3-star industry that is characterized by top incumbents capturing a majority of the economic value in the industry, high fixed costs, cost savings achieved from economies of scale, and a high degree of rivalry between the top two industry incumbents. The cruise line industry has reached the growth stage after the inflection point. It is predicted that the growth stage will be longer in the cruise line industry due to frequent product upgrades and niche enhancements that forestall...
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...Inventions of Muslim Scholars in the Golden era of Islam Production: Ink of Knowledge This lecture has given me the knowledge about the contribution of Muslim scholars throughout the world in that time. The wudu machine that had been created today is not yet a portable one but the one that was invented in 10th century was perfect, was portable and was efficient unlike the water tap that we use today. They had bathroom hygiene products were far better than what we have today. On 13th century, the like of Al Jazari had already made numerous clocks of all shapes and sizes. The first forts big ben as we know now was built in London, but that’s wrong. The 1st one was built by our ancestors in Morocco. The 1st coffee house as we know were built in 1645 in Venice, but even hundreds of year ago our forefathers had drunk coffee as it was discovered then by a man called Khalid of Ethopia. The concept of 3 course meal was introduced 1st y Abu Hasan Ali Ibn Nafi nick named Ziryab. The agriculture system which was built by the early muslims were the most complx and perfect system as told by S.P. Scotts. They had produced papers 1100 years ago. They were capable of building the earthquake preventive structure then and as a prove we can see the Minerates of Sinan in Turkey which is still standing after an earthquake. Imam Mursaly was the person of created the concept of medicines. As Dr. Donald Campbell, 20th century Historian of Arabian medicine says that the European medical system is...
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