...PAMANTASAN NG LUNGSOD NG MAYNILA College of Mass Communication ARCE DAIRY ICE CREAM Submitted by: [NAME OF GROUP] Alfonso, Jean Camille G. Espino, Joseph Allen P. Masanque, Deunice C. San Pedro, Maranatha Hope T. Sollestre, John Adrian F. Velasquez, Frances Anne S. Submitted to Prof. Rosario Taylo January 28, 2011 Campaign Title: “Pambansang ice cream, ating tangkilikin!” I. Background/Research Arce Dairy Ice Cream, formerly Selecta, started on January 1990 when the Arce family signed away the lifework spanning three generations. Today, Arce Dairy faces stiff competition in the marketplace for established names such as Magnolia, Nestle, Selecta, BTIC. Arce Dairy Ice Cream was established by Don Ramon Arce, Sr. in the year 1935. It was during 30’s when Don Ramon Sr., became a member of President Quezon’s staff who bought land in Novaliches where the farm was bountiful. Also, there was always pure carabao’s milk on the table which he pasteurized and brought it to Manila. That ‘sideline’ became the start of creating an idea to build their own ice cream manufacturing. In 1962, it was almost 30 years after their grieving stage for the loss of Don Ramon Sr., they decided to sign away from their business in which they also considered as a personal, emotional thing for their family. Their shares in the company were being sold to other stockholders of the Arcecon Dairy Products. After 20 years of resting from the ice cream industry, they now...
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...When will customers care about service failures that happened to strangers? The role of personal similarity and regulatory focus and its implication on service evaluation Abstract This paper examines an interesting research question: how does a service failure that happen to a stranger customer influence an observing customer's service evaluation? Drawing on the defensive attribution theory and regulatory focus theory, we argue that an observing customer will attribute more (vs. less) blame to the company if the customer involved in the undesirable incident is personally similar (vs. not similar) to him/her. These attributions, in turn, will influence the observing customers to form a negative evaluation on service quality of the company. More importantly, a prevention-focused tendency will intensify the negative impact of personal similarity on service evaluation. Results from two experiments confirmed the hypotheses. Designing, Administering, and Utilizing an Employee Attitude Survey Abstract Employee attitudes and the inclusion of their opinions and suggestions are most important in today’s global and competitive work environment. In the American businessenvironment, we are dealing with many different generations, each having diverse wants, needs,goals, and aspirations. The more that management knows about their employee’s feelings, theeasier it is to manage their behavior to help them grow and the economy will prosper. Logic andresearch seems to agree that front-...
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...Exam Human Behavior Organization Task 1: 1.0 Company information Arce Dairy Ice Cream i) Background of the company The manufacture of ice cream from fresh carabao’s milk and fruits was originally conceptualized by Don Ramon Arce, Sr. and Doña Carmen Arce in 1930. Its first plant, established in 1935, was situated in Novaliches, Quezon City. In 1938, demand for the ice cream was so high that the plant had to be moved to Lepanto St. in Manila, making it more accessible to the consumers. The existing plant at Selecta Drive in Balintawak, Quezon City under the stewardship of Mauro C. Arce, Sr. was established in 1952. In January 1990, the third generation of Arces outvoted the family of Mauro C. Arce, Sr., and the brand name Selecta Dairy Product was sold to RFM Corp.. However, the ice cream business and the dairy plant were retained by the family of Mauro C. Arce, Sr. lock, stock, and barrel. The Arce type of ice cream, the “all-natural” ice cream, has captured the hearts of Manilanians through the decades of its uniqueness and its old fashioned manufacturing process. Tenacious requests from prominent clients, captive loyal followers and food connoisseurs, demand for its return. In January of 1995, the dairy plant resumed operations, and the family of Mauro C. Arce, Sr. renamed the product “ArceDairy Ice Cream”. This name was so chosen because no other company can just call their product “dairy ice cream” unless the butter fat content comes from milk. Only carabao’s...
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...Introduction Dairy production accounts for 18% of Community agricultural output of the European Union and is the pillar of all agricultural activities. European Union is the world’s primary exporter of dairy products, even with a reduction in its market share (Zervoudaki 2011). The EU dairy market is regulated by the Common Market Organization (CMO) for its milk products, one of which is the milk quota system. The milk quota system was introduced to the EU in 1984 and the idea was embraced because it offered a way to control milk production, stabilize milk price and farm income (Seville 2009; Petit 1987). As the markets become more free-flowing and globalized, disputes about the system arose. Since the implementation of the system, the negative aspects of it have reared its ugly heads. It not only put a cap on milk production,but also lost the competitive edge in the world market due to the stabilization of milk prices (Seville 2009). Therefore, the reforms made on June 26th 2003 in Luxembourg have proposed major changes to the European Common Agricultural Policy (CAP). Direct subsidies were to be independent from production and strict compliance with EU standards on environment and health was enforced. In reality, milk producers take market demand into consideration rather than the influence from subsidies to determine their production quota. (Bouamra-Mechemache and Requillart 2004). However, EU dairy market is still regulated by the mandatory quota system because the agreement...
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...there are negatives as well, in this case the skill level of the workers must be considered. Unskilled or untrained workers may not be able to produce quality products. This can effect the business due to a shortage of items, this could lead to price increases due to the competitive nature of providing needed products. This can lead to disagreements between vendors who have a history with each other as they compete for products or raw materials. This can have a negative effect on business relationships. 2. You operate a dairy farm, raising cows for the production of raw milk products. Briefly identify the levels of vertical integration that you would anticipate being possible for such an operation (include both backward and forward integration in your response). A look at the dairy farm business shows that there is a highly competitive environment. Challenges are distribution, and the level of expertise necessary to understand the business of dairy farming. Also a consideration is the storage of materials and inventory, large areas are...
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...www.pwc.com Global Agribusiness Monthly commentary from our Agribusiness experts around the Globe. October 2014 Contents Regional views Did you know? Publications Calendar of events Prices Global Agribusiness contacts 2 8 11 13 14 21 Regional views Overview With teams around the Globe, this document sets out to give a flavour of what our local agribusiness experts are observing in their territories. This month we are reminded of the ever present impact of volatility on Global agriculture. We have seen significant falls in dairy commodities, grains and oils in 2014 with coffee soaring in the opposite direction on the back of a drought in Brazil. The moves have happened quickly (e.g dairy down over 50% in New Zealand since February 2014 and coffee spot prices up over 30% since August 2014) and this can be difficult for farm families or small holders to deal with. For example in the UK, dairy farmers have taken to public protests and blockades. At PwC we are bullish on the long term prospects for agriculture given Global population and wealth trends however we also recognise that this future optimism can be meaningless to a farmer when short term production costs exceed selling price. Agriculture is a volatile industry and participants have to put in place their own strategies to deal with this which are right for them, be it selling forward or hedging for budget certainty, insuring where possible against crop loss, keeping a buffer of cash or liquid assets which...
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...Occasional Publication 13 OPERATION FLOOD: LITERATURE REVIEW AND RECONCILIATION Nalini Kumar (An Earlier draft of this paper was used as the Background Paper for OED-IRMA Workshop on Impact of Operation Flood held at IRMA, March 17-18, 1997) Institute of Rural Management Anand Post Box 60, Anand-388001, India August, 1997 Contents 1. Introduction ..............................................................................................1 Key Players in the Field ...................................................................1 The Impact of Operation Flood .......................................................2 Women in Operation Flood .............................................................3 Implementation of Operation Flood .................................................4 Sustainability ...............................................................................4 2. Key Players in the Field The Indo-Dutch Group Other Players ...........................................................................5 ....................................................................5 .............................................................................6 3. Production Impact of Operation Flood ....................................................7 Background ................................................................................7 Evidence of Increase in Milk Production ..........................................7 Causes of Growth in Milk...
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...MILKA KREM OVERVIEW SCIENCE CITY OF MUÑOZ, Nueva Ecija –The Philippine Carabao Center (PCC) has launched a market venue for dairy farmers called "Milka Krem,"the venue will serve as market place for locally produced milk after being processed in the state-of the-art central milk collecting and processing facility in this city. PCC director, Dr. Caro Salces said that essentially, the Milka Krem is an infrastructure support for dairy farmers. It is an avenue to empower small farmers that are provided with an opportunity to have an access to the commercial market for bigger income. The Milka Krem carries the tagline “Fresh and Natural” which is anchored on products development through science-based practices, Salces said. The raw milk that is processed every day comes from healthy animals that are well-managed and taken cared off by small dairy farmers, he said. The PCC official said that these dairy animals are fed with naturally-grown forage and feeds that guarantee their sound diet essential for the production of fresh milk. Prior to processing and packaging, the freshly harvested milk is pasteurized to preserve the high level of health-promoting substances such as anti-cancer properties naturally inherent in buffalo milk, he said. Buffalo milk is high in milk solids and protein content making it very suitable for dairy product processing, he added. Dr. Salces said that Milka Krem’s flagship products are coffee concoctions that are all milk-based, "mozzarella di buffala cheese"...
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...ODHI Case Study Executive Summary The Ontario Dairy Herd Improvement Corporation, run by general manager John Meek, aims to improve the efficiency and profitability of dairy farming through an accurate, rapid, and cost effective milk testing service. Milk testing is an essential herd management component for all dairy processors as it measures the amount, quality and contents of the dairy products. Supply management agencies limit milk production; thus, profit is maximized through acquiring premiums from quality dairy with high levels of protein and butter fat as opposed to mass production and distribution. The dairy herd is the largest source of revenue for farmers, data from milk testing helps maximize milk production as farmers can determine which livestock to cull, mate, treat or assign specific rations for every cow. The ODHI is a non-profit corporation based in Ontario, with a head office in Guelph and testing facilities in Kempt Ville, Orangeville, and Woodstock. ODHI has proven to be quite price sensitive as annual rises in prices has lead to a steady decline of 3% in memberships over the past ten years. Furthermore, their main sources of revenue are memberships and government funding. But, government funding has not kept up with the inflation over the years making it difficult to provide the service at a rate that’s lower than cost. Although, Ontario DHI is experiencing a financial surplus, John Meek is worried that the current business structure and program...
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...Summary Selecta is a brand of ice cream and milk sold in the Philippines.with exports of local ice cream variants to Filipino communities overseas. The company's beginnings can be traced back to Selecta Ice Cream and Refreshment Parlor, owned by Ramon Arce, Sr. and family, and founded in 1948. In 1990, RFM Corporation bought Selecta from the Arce family, and formed Selecta Dairy Products, Inc.. came out with its success formula: a winning combination of a high quality product, marketing innovation, modern production and strong distribution network. Selecta went into the production of bulk ice cream and frozen novelties. Bulk ice cream , with around 3o flavors ranging from avocado to ube. The company came up with frozen novelties –more than a dozentypes of bars, pops, cones, and sundaes with flavors ranging from ice buko to extrac-rich milk chocolate. Chapter II Background of the case Selecta’s humble beginnings can be traced to the Arce family’s ice cream parlor in Manila in 1948. Its ice cream was well-known for its creaminess, authentic flavors, and unique gold can packaging—qualities that remained throughout the years. In 1990, RFM Corporation bought Selecta from the Arce family to form Selecta Dairy Products, Inc. Known for its sharp entrepreneurship, RFM catapulted the rise of Selecta as a serious contender in the ice cream market—always ahead in product innovations by creating new and exciting flavors like Cookies and Cream, Halo Halo, Ube Macapuno,...
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...Mahesh8006 Log In | Essays Book Notes Citation Generator More Sign Up Search 840 000 Essays Taaza Bollywood News Stars, Gossip, Style and More For the New Indian in You! Site Search Web Search Essays » Governments » International Organizations Operation Flood Report | By mahesh8006, Jun 2012 | 4 Pages (824 Words) | 43 Views| Sign Up to access full essay This is a Premium essay Operation Flood was a rural development programme started by India's National Dairy Development Board (NDDB) in 1970. One of the largest of its kind, the programme objective was to create a nationwide milk grid. It resulted in making India the largest producer of milk and milk products, and hence is also called the White Revolution of India. It also helped reduce malpractices by milk traders and merchants. This revolution followed the Indian Green Revolution and helped in alleviating poverty and famine levels from their dangerous proportions in India during the era. Introduction Operation Flood has helped dairy farmers, direct their own development, placing control of the resources they create in their own hands. A 'National Milk Grid', links milk producers throughout India with consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that the producer gets a major share of the price consumers pay. The bedrock of Operation Flood has been village milk producers' cooperatives, which procure milk and provide inputs and services, making modern...
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...Kinsel, M. (2013). The Dairy Industry: A Brief Description of Production Practices, Trends, and Farm Characteristics Around the World. Journal Of Agromedicine, 18(3), 187-197. doi:10.1080/1059924X.2013.796901 “The global dairy industry is composed of a multitude of countries with unique production practices and consumer markets. The global average number of cows per farm is about 1–2 cows; however, as a farm business model transitions from sustenance to market production, the average herd size, and subsequent labor force increases. Dairy production is unique as an agricultural commodity because milk is produced daily, for 365 days per year. With the introduction of new technology such as the milking parlor, the global industry trend is one of increasing farm sizes. The farm sizes are the largest in the United States; however, the European Union produces the most milk compared with other global producers. Dairy production is essential for economic development and sustainable communities in rural areas. However, the required capital investment and availability of local markets and labor are continued challenges. Due to farm expansion, international producers are faced with new challenges related to assuring food safety and a safe working environment for their workforce. These challenges exist in addition to the cultural and language barriers related to an increasing dependence on immigrant labor in many regions of the world. Continued success of the global dairy industry is vital...
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...Corporation In Your Home Country Gabriel Ferreira International Public Relations – PUR6608 class University of Florida THE BRAZILIAN MILK FRAUD SCANDAL 2 The Brazilian Dairy Market background. Over the last decade, the Brazilian dairy market has been one of the most fast growing dairy markets in the world. In the early 90s, the Brazilian agro-industrial milk sector suffered three very important changes: it starting being an open economic market for international competitors; at the time inflation was decreasing; and so milk prices drop significantly. All of these changes would not have been possible without the implementation of the Real Plan in 1994 (the new Brazilian coin plan until today) that strengthened investments in the country, especially in the milk-producing sector. These investments also lead to an increase in population number and to changes in alimentary habits (Nahmias, 2008). By becoming such a lucrative sector, the milk and dairy product sector in Brazil became the target for food adulteration processes. Its high-value role in feeding specific groups inside the population, such as children’s, women and elders, and regarding the expensive undergoing steps to achieve a final product that could be sold in the market, was some of the key aspects that attracted Brazilian dairy farms to adulterate its raw milk productions on the first place (De La Fuente & Juarez, 2005). Parmalat’s Major Setback. In 2003, the world leading Italian food conglomerate Parmalat...
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...BRAC Dairy was launched in 1998 to assist members of our Village Organizations (VO) who borrow to invest in cows. A large number of our microfinance loans are being used to buy livestock, which can pose high risks for borrowers owing to poor breeding, limited veterinary services and shortages in cow feed. Our Dairy and Food Project provides a market to members of the VOs by buying milk from them at a fair price, and ensures a constant and steady demand and good return for the milk being produced by these rural entrepreneurs. BRAC Dairy today Today, BRAC Dairy not only secures fair prices for its rural entrepreneurs, but has also expanded to offer cattle development and technical training, vaccinations and feed cultivation facilities. BRAC Dairy collects milk from 100 collection and chilling stations located across the country including 10 that are located in ultra-poor areas. BRAC Dairy is currently the only dairy company in Bangladesh to have received ISO 22000 Certification, setting an example of vigilance at every stage of dairy production, processing, and distribution contributing to dairy products’ safety record. Quick Stats BRAC Dairy has 100 collection and chilling stations located in 25 districts, including 10 located in ultra-poor areas. The enterprise collects 102,559 litres milk daily and erves 40,000 farmers, 64% being women. BRAC Dairy has 23 Distributors and 37 Sales centres nationwide, covering 16,000 outlets out of 23,000 and enjoying an overall market...
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...electronic plagiarism detection software.By submitting coursework for assessment, you are deemed to have accepted that your work may be scanned using such software. | Contents 1.0 Introduction 3 2.0 Economic Impact 3 3.0 Political/ Legal Impact 3.1 EU Milk Quota Abolition 4 4.0 Social Impact 4.1 Food consumption Trends 4 4.2 Demographic Factors 5 4.2.1 Aging Population 4.3 Health Concerns 6 4.4 Food Preferences and Eating Behaviour Patterns 7 4.6 Competition 7 5.0 Environmental Impact 5.1 Climate Change 8 5.2 Seasonality 9 6.0 Conclusion 10 7.0 References 11 8.0 Figures and Tables Figure 1.0: Destinations of Irish Exports (Irish Dairy Board, 2011) Figure 2.0: Estimated Rise in Irelands’ Older Population 2006-2041 (McGill, 2010) Figure 3.0: Relationship of Total Costs of...
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