...Marketing Plan Table of Contents Page 1.0Executive Summary3 2.0Situation Analysis3 2.1Overview3 2.2Current Market Situation4 2.3SWOT analysis5 2.3.1Strengths5 2.3.2Weaknesses6 2.3.3Opportunities7 2.3.4Threats7 2.3.5Keys to success8 3.0Objectives8 4.0Marketing Strategy9 4.1Overview9 4.2Mission9 4.3Target segment9 4.4Positioning10 4.5Communication Program10 5.0Action Program11 6.0Expenses Forecast12 7.0Implementation Controls13 1.0Executive Summary The consortium of Memphis community theatres including Germantown Community Theatre, Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group provide immeasurable value in increasing cultural quality of life in the community. By working together with a strategic marketing plan they can increase the audiences from 60% to 75% of capacity, while building strong support for the years to come. Memphis corporate leaders support the arts, including the community theatres, to ensure that Memphis is a place the best and the brightest will come to work and live. Young professionals are the audiences of today and the board members and supporters of tomorrow. We determined to target the young professionals with needs of networking in the artistic world in the greater Memphis area. Our intention is to direct a greater share of the Memphis professionals' entertainment dollars and time towards community theatre. To fit the needs and wants...
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...Star Cruises Contact Centre Department: Project Resorts World Sentosa An Analysis A Term Paper Presented to Principles of Theories and Management College of Business Administration – Graduate Studies De La Salle University – Dasmariñas In Partial Fulfillment Of the requirements of the degree Master’s in Business Administration By Cean E. Lumbaca 1st Semester – 2015 Introduction This term paper analyzes the contact centre department in Star Cruises Philippines and its present management situation. It will also present recommendations on how to improve the management and its employees with the application of selected management rationales and principles learned from the subject Principles and Theories of Management. This paper focuses on the applicable practices and learning from the discussions and how can it be applied to the department for a better functioning organization. Company Profile Genting Hong Kong Limited is a leading global leisure, entertainment and hospitality enterprise, with core competence in both land and sea-based businesses. Headquartered in Hong Kong, Genting Hong Kong has presence in more than 20 locations worldwide with offices and representation in Australia, China, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, Sweden, Taiwan, Thailand, the United Kingdom and the United States. A pioneer in its right, Genting Hong Kong was incorporated in September 1993, operating its fleet under Star Cruises, to take...
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...1. Introduction 1.1 Definitions of entrepreneur An entrepreneur is an enterprising individual who builds capital through risk and/or initiative. The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to help launch a new venture or enterprise and accept full responsibility for the outcome. Over time, scholars have defined the term in different ways. Here are some of their definitions. a. 1725: Richard Cantillon: An entrepreneur is a person who pays a certain price for a product to resell it at an uncertain price, thereby making decisions about obtaining and using the resources while consequently admitting the risk of enterprise. b. 1803: J.B. Say: An entrepreneur is an economic agent who unites all means of production- land of one, the labour of another and the capital of yet another and thus produces a product. By selling the product in the market he pays rent of land, wages to labour, interest on capital and what remains is his profit. He shifts economic resources out of an area of lower and into an area of higher productivity and greater yield. c. 1934: Schumpeter: Entrepreneurs are innovators who use a process of shattering the status quo of the existing products and services, to set up new products, new services. d. 1949: C.H. Danhoff: Entrepreneurship is an activity or function and not a specific individual or occupation . . ....
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...a man; how he estimates art and artists. Liszt is a man of extensive culture, vivid imagination, and great knowledge of the world; and, in addition to their high artistic value, his lines glow with poetic fervor, with impassioned eloquence. His musical criticisms are refined and acute, but without repulsive technicalities or scientific terms, ever sparkling with the poetic ardor of the generous soul through which the discriminating, yet appreciative awards were poured. Ah! in these days of degenerate rivalries and bitter jealousies, let us welcome a proof of affection so tender as his "Life of Chopin"! It would be impossible for the reader of this book to remain ignorant of the exactions of art. While, through its eloquence and subtle analysis of character, it appeals to the cultivated literary tastes of our people, it opens for them a dazzling perspective into that strange world of...
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...KROK University of Economics and Law International Relations Faculty International Economics and Business Department Research Paper: “Ukraine on the world tourist market” 4th year student Scientific advisor: “International Economics-KROK Exclusive” PhD., Associate Professor Programme : Titarenko D.Y. Ilarionova N. M. _________ (signature) ______________________ ( resolution “For defence” ) ___________ _________________ ( date ) ( signature) Kiyv-2012 Contents Introduction 3 1.1. Characteristic of tourist activity and its influence on economy of Ukraine 7 1.2. Tourist resources and infrastructure - the main components of development of tourism at Ukraine 16 Section 2. A place of Ukraine in development of the international tourism 20 2.1. Development of the Ukrainian travel business and...
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...Singapore Press Holding A Case Study GROUP 6 Special Group Project S P Jain Center of Management Singapore Amit Ambardekar Apoorv Babel GMBA07F261 GMBA07F278 Manu Gupta Parul Nagpal GMBA07D169 GMBA07D240 Preface S P Jain Center of Management has the academic support of Bharatiya Vidya Bhavan's. S P Jain Institute of Management & Research, Mumbai is ranked among the Top Ten Business Schools in Asia and India. In order to replicate its success and achievements in management education in the global arena, S P Jain decided to established centers of excellence in different parts of the world. The first international campus of S P Jain was established at the prestigious Knowledge Village in Dubai in the year 2004. and the 2nd international campus in the city of Singapore. Global MBA program of the S P Jain Center of Management is designed to train individuals to work in the new global economy. With over 900 teaching hours, the course is equal to most two-year MBA programs. The program is conducted jointly at S P Jain’s Dubai and Singapore campuses. As a part of the curriculum, students are required to do a “Special Group Project” based mainly on the Industry Research. We, for this, have taken up a project on Singapore Press Holdings. The project is a case study which looks into: a). History of SPH b). SPH foray into internet - AsiaOne c). AsiaOne, Journey d). ST...
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...The Decline and Fall of Literature November 4, 1999 ANDREW DELBANCO E-mail Print [pic]Share [pic] [pic]In Plato’s Cave[pic] by Alvin Kernan A couple of years ago, in an article explaining how funds for faculty positions are allocated in American universities, the provost of the University of California at Berkeley offered some frank advice to department chairs, whose job partly consists of lobbying for a share of the budget. “On every campus,” she wrote, “there is one department whose name need only be mentioned to make people laugh; you don’t want that department to be yours.”1 The provost, Carol Christ (who retains her faculty position as a literature professor), does not name the offender—but everyone knows that if you want to locate the laughingstock on your local campus these days, your best bet is to stop by the English department. The laughter, moreover, is not confined to campuses. It has become a holiday ritual for The New York Times to run a derisory article in deadpan Times style about the annual convention of the Modern Language Association, where thousands of English professors assemble just before the new year. Lately it has become impossible to say with confidence whether such topics as “Eat Me; Captain Cook and the Ingestion of the Other” or “The Semiotics of Sinatra” are parodies of what goes on there or serious presentations by credentialed scholars.2 At one recent English lecture, the speaker discussed a pornographic “performance artist”...
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...[Transcriber's Notes] Original "misspellings" such as "fulness" are unchanged. Unfamiliar (to me) words are defined on the right side of the page in square brackets. For example: abstemious diet [abstemious = Eating and drinking in moderation.] The blandness of contemporary (2006) speech would be relieved by the injection of some of these gems: "phraseological quagmire" "Windy speech which hits all around the mark like a drunken carpenter." [End Transcriber's Notes] BY GRENVILLE KLEISER HOW TO BUILD MENTAL POWER A book of thorough training for all the faculties of the mind. Octa cloth, $3.00, net; by mail, $3.16. HOW TO SPEAK IN PUBLIC A practical self-instructor for lawyers, clergymen, teachers, businessmen, and others. Cloth, 543 pages, $1.50. net; by mail, $1.615. HOW TO DEVELOP SELF-CONFIDENCE IN SPEECH AND MANNER A book of practical inspiration: trains men to rise above mediocrity and fearthought to their great possibilities. Commended to ambitious men. Cloth. 320 pages, $1.50. net; by mail, $1.65. HOW TO DEVELOP POWER AND PERSONALITY IN SPEAKING Practical suggestions in English, word-building, imagination, memory conversation, and extemporaneous speaking. Cloth, 422 pages, $1.50 net; by mail, $1.65. HOW TO READ AND DECLAIM A course of instruction in reading and declamation which will develop graceful carriage, correct standing, and accurate enunciation; and will furnish abundant exercise in the use of the best examples...
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...2013B Carefully read the following excerpt from the short story “Mammita’s Garden Cove” by Cyril Dabydeen. Then write a well-organized essay in which you analyze how Dabydeen uses literary techniques to convey Max’s complex attitudes toward place. ‘Where d’you come from?’ Max was used to the question; used to being told no as well. He walked away, feet kicking hard ground, telling himself that Line he must persevere. More than anything else he knew 5 he must find a job before long. In a way being unemployed made him feel prepared for hell itself even though he knew too that somewhere there was a sweet heaven waiting for him. How couldn’t it be? After all he was in Canada. He wanted to laugh all of 10 He continued walking along, thoughts drifting back to the far-gone past. Was it that far-gone? He wasn’t sure . . . yet his thoughts kept going back, to the time he was on the island and how he used to dream about 15 being in Canada, of starting an entirely new life. He remembered those dreams clearly now; remembered too thinking of marrying some sweet island-woman with whom he’d share his life, of having children and later buying a house. Maybe someday he’d even own 20 a cottage on the edge of the city. He wasn’t too sure where one built a cottage, but there had to be a cottage. He’d then be in the middle class; life would be different from the hand-to-mouth existence he was used to. 25 His heels pressed into the asphalt, walking on. And slowly he...
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...2013B Carefully read the following excerpt from the short story “Mammita’s Garden Cove” by Cyril Dabydeen. Then write a well-organized essay in which you analyze how Dabydeen uses literary techniques to convey Max’s complex attitudes toward place. ‘Where d’you come from?’ Max was used to the question; used to being told no as well. He walked away, feet kicking hard ground, telling himself that Line he must persevere. More than anything else he knew 5 he must find a job before long. In a way being unemployed made him feel prepared for hell itself even though he knew too that somewhere there was a sweet heaven waiting for him. How couldn’t it be? After all he was in Canada. He wanted to laugh all of 10 He continued walking along, thoughts drifting back to the far-gone past. Was it that far-gone? He wasn’t sure . . . yet his thoughts kept going back, to the time he was on the island and how he used to dream about 15 being in Canada, of starting an entirely new life. He remembered those dreams clearly now; remembered too thinking of marrying some sweet island-woman with whom he’d share his life, of having children and later buying a house. Maybe someday he’d even own 20 a cottage on the edge of the city. He wasn’t too sure where one built a cottage, but there had to be a cottage. He’d then be in the middle class; life would be different from the hand-to-mouth existence he was used to. 25 His heels pressed into the asphalt, walking on. And slowly he...
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...1.1 Introduction of the organization GREY ADVERTISING BANGLADESH LIMITED Grey Advertising Bangladesh Limited is one of the leading advertising agencies in Bangladesh. According to the AD age (An International advertising magazine) Grey is the third largest ad agency in Bangladesh in term of annual revenue. Grey Advertising is one of the newest ad agencies as well. Started only in 1996, Grey has been able to strengthen its market position strongly – thanks to its multinational experience and ‘Global’ approach to business. A Grey Global Group Inc, USA company, Grey has one of the most exquisite portfolios in the country. The major clients are British American Tobacco Bangladesh (BAT), Procter & Gamble (P&G), Glaxo SmithKline (GSK) Vaccination, GSK Consumer Health Care, Philips Lighting, Lafarge Cement, City Cell Digital, Novartis, Dhaka Bank, Gallery Apex, International School Dhaka, Pacific motors, Shark Energy Drink, Igloo, Coca-Cola, Siemens, Aarong etc. It is worth mentioning that BAT, P&G, and GSK are all global partners of GREY WORLDWIDE. The only multinational company in the country, Grey has proven its worth over past few years. From establishing a new brand like Virgin drinks or CityCell Digital to continuing the Global Corporate image of BAT, Grey is termed as the most respected ad agency in Bangladesh. Managed by the professionals having proven track record, Grey maintains one of the smallest workforces to run its multi-million taka operations. The creativity...
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...Specimen Papers and Mark Schemes for English Literature For first AS Examination in 2009 For first A2 Examination in 2010 Subject Code: 5110 Contents Specimen Papers Assessment Unit AS 2 Assessment Unit A2 1 Resource Booklet Assessment Unit A2 2 1 3 9 15 25 Mark Schemes Assessment Unit AS 2 Assessment Unit A2 1 Assessment Unit A2 2 29 31 61 95 Subject Code QAN QAN 5110 500/2493/0 500/2421/8 A CCEA Publication © 2007 Further copies of this publication may be downloaded from www.ccea.org.uk Specimen Papers 1 2 ADVANCED SUBSIDIARY (AS) General Certificate of Education 2009 English Literature Assessment Unit AS 2 assessing The Study of Poetry Written after 1800 and the Study of Prose 1800-1945 SPECIMEN PAPER TIME 2 hours INSTRUCTIONS TO CANDIDATES Write your Centre number and Candidate Number on the Answer Booklet provided. Answer two questions. Answer one question from Section A and one question from Section B. Section A is open book. INFORMATION FOR CANDIDATES The total mark for this paper is 120. All questions carry equal marks, ie 60 marks for each question. Quality of written communication will be assessed in all questions. 3 Section A: The Study of Poetry Written after 1800 Answer one question on your chosen pairing of poets. Heaney: Opened Ground Montague: New Selected Poems 1 John Montague and Seamus Heaney both write about the Irish past. Compare and contrast the two poets’...
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...Fifteen Thousand Useful Phrases 1 Fifteen Thousand Useful Phrases Fifteen Thousand Useful Phrases Project Gutenberg's Fifteen Thousand Useful Phrases, by Greenville Kleiser This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.org Title: Fifteen Thousand Useful Phrases A Practical Handbook Of Pertinent Expressions, Striking Similes, Literary, Commercial, Conversational, And Oratorical Terms, For The Embellishment Of Speech And Literature, And The Improvement Of The Vocabulary Of Those Persons Who Read, Write, And Speak English Author: Greenville Kleiser Release Date: May 10, 2006 [EBook #18362] Language: English Character set encoding: ASCII *** START OF THIS PROJECT GUTENBERG EBOOK FIFTEEN THOUSAND USEFUL PHRASES *** Produced by Don Kostuch [Transcriber's Notes] Original "misspellings" such as "fulness" are unchanged. Fifteen Thousand Useful Phrases Unfamiliar (to me) words are defined on the right side of the page in square brackets. For example: abstemious diet [abstemious = Eating and drinking in moderation.] The blandness of contemporary (2006) speech would be relieved by the injection of some of these gems: "phraseological quagmire" "Windy speech which hits all around the mark like a drunken carpenter." [End Transcriber's Notes] BY GRENVILLE KLEISER HOW TO BUILD MENTAL POWER...
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...Manifesto for the Chief Executive Election 2012 C.Y. Leung ONE HEART, ONE VISION C.Y. Leung 1 4 1. Population and Human Resources 10 2. Land Planning and Transportation 16 3. Economic Policy 22 4. Housing 34 5. Education 39 6. Social Welfare 44 7. Medical and Health Services 51 8. Religion, Culture and Arts 56 9. Sports Policy Table of Content Foreword 62 10. Environment Protection and Conservation 66 11. Administrative and Political System 72 Epilogue 80 ONE HEART, ONE VISION 2 3 Election 2012, has provided me with a much deeper understanding of the expectations of different sectors in our society. And, at the same time, it has strengthened my resolve to serve the community as a whole. During this period, my campaign team and I have visited all 18 districts, held consultative gatherings ~ "Together we write the Manifesto" ~ and met with people from all walks of life at close quarters. We listened to the views expressed by ordinary people, who make up the majority of the population, and we talked to business people, both big corporations and local traders alike. We attended numerous other activities, met with Members of the Election Committee and answered their queries. Every step of the way, we were accompanied by the media, reporting and helping us to spread our messages to those who were not able to come to the gatherings. We were mindful that every proposal which...
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...[pic] Christian Relationships Unit 1: Worship 1. Preliminary concerns 1.1. Misconceptions about worship The first popular misconception is that ‘worship is singing’. We treat ‘worship’ and ‘singing praises’ as synonymous terms. We speak as if they are the same thing. To reduce worship to singing is to dilute the biblical concept of worship in a way that is grossly irresponsible. It reduces the richness of biblical worship to one of its components. Yet when many Christians today commonly speak about worship, they mean nothing more than ‘singing’. |When you think or speak of worship, do you automatically associate it with ‘singing worship songs’? Is this the common usage| |in your church? If so, how do you think this fault crept into your vocabulary? | | | There are probably many ways this misconception has crept into our language and our thought. One key factor is that we have tended to label Christian music as ‘worship’, and we often call the person who leads the singing in our churches ‘the worship leader’. Unfortunately, this has caused us to equate worship with singing. A second misconception is that ‘worship is something we do on special occasions’. Worship is what we do when we gather with God’s people. The activities that make...
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