...Celebrities generally differ from the social norm and enjoy a high degree of public awareness. The reason for using celebrities for endorsements is their huge potential influence. Compared to other endorsers, famous people achieve a higher degree of attention and recall. They increase awareness of a company’s advertising, create positive feelings towards brands, and are perceived by consumers as more entertaining. Using a celebrity in advertising is therefore likely to positively affect consumer’s brand attitude and purchase intentions. OBJECTIVE This project aims to look at the history of celebrity endorsements, and the legal issues regarding celebrity endorsements which have emerged in the past few years. RESEARCH METHODOLOGY In the Encyclopedia of Social Sciences, D. Slesinger and M. Stephension have defined research as “the manipulation of things, concepts or symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that knowledge aids in the construction of theory or in the practice of an...
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...Running head: MARKETING: ETHICS IN ADVERTISING Ethics in Advertising Among various problems faced by leaders and managers, the most challenging is the one dealing with ethical issues. The problem becomes more complex when addressing cross culture and multinational. It is undeniable fact that corporate leaders and manager are more focused in growing the business than running the business. The answer to this growth is new markets but these new markets emerge they come with new problems and demand innovative solutions. Marketing is one of the main platforms of interaction of any entity to rest of world, hence the potential for problems are high. As part of our learning team activity, we firmly believe that the ethics relating to advertisement is an interesting subject to explore the problems within and to arrive at a mitigate plan. The project is divided into three stages, the first stage is to identify and define the problem. In this stage the team identifies different situations, issues and potential problem leading to unethical practices in advertisements. This will help the team to define the problem based on situation and scenario. The second stage of the project is to explore various solutions that may keep advertisements within ethical limits. Preliminary part within this stage is to identify an ideal situation for ethical practices and then explore for solutions based on the result. Each team member provides different solutions as this will...
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...(Pharmaceuticals, n.d.). The Bureau of Consumer Protection’s places everything in perspective that all communication in the United States must be truthful. The Federal Trade Commission Act (FTC) looks for dishonesty and deception towards customers that try to change their decision to purchase medications. FTC monitors truth-in-advertising laws especially with kids, but there have been a lot of immoral practices in advertisements over time. The most moral decision is not to promote to children but in this case to the parent. Children's ad urges children to get dependent on products that induce on social development (Media, 2004). Cigarette advertising is matched to marketing consumers for distinct programming while alcohol advertising is allowed on all television channels. It is important that organizations consider the right choice of their product before proceeding in advertising. Other advertisement ads with high demands that are permissible for promoting fast food products that doctors and everyone else can see is high risk for future obesity with children (Media,...
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...New User? Register Sign In Help Trending: Jane Fonda Yahoo! Mail My Yahoo! News Finance Sports Top of Form Search Web Search Bottom of Form Home Manage Your Life Fashion + Beauty Healthy Living Parenting Love + Sex Food Astrology Featured on Shine: the thread: celeb fashion video financially fit make home a haven real-life makeover bikini 101 Top of Form All Recipes Search Yahoo! Shine for: Shine Search Bottom of Form Thursday, June 10, 2010 Subscribe to This Blog Add to My Yahoo! RSS Beauty Secrets from Around the World user by Woman's Day, on Tue Jun 8, 2010 7:12am PDT 42 Comments Post a Comment Read More from This Author » Report Abuse By Amanda Greene When it comes to beauty routines, the grass is always greener. Japanese women have it made with their long, glossy hair and Greek women’s olive-toned complexions are always luminous. But how do they do it? Put down your passport—you won’t need to go anywhere to find out. We got insider beauty information from experts on how women across the globe stay gorgeous. Read on to find out their secrets, and learn how you can recreate them at home. Australia Australian makeup artist Napoleon Perdis says yarrow extract is used by Australian Aboriginal women to prevent stretch marks, thanks to its moisturizing and hydrating properties. “Yarrow root is also an anti-inflammatory, which soothes the skin.” Calm your complexion with his Auto Pilot Pre-Foundation Primer , which contains...
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... a certified public accountant, became Sycamore City’s accountant and the Williams’ personal accountant. The Williams had known Case since he was seven years old, and even before he became their accountant, he knew the details of Sycamore City’s business. Case’s duties went beyond typical accounting work, and when the Williams were absent, he was put in charge of operations. In 1992, Case was made a vice president of the company, and a year later he was placed in charge of day to day operations. He also continued to serve as Sycamore City’s accountant. The relationship between Case and the Williams deteriorated, and in 1995, he resigned as Sycamore City’s employee and as its accountant. Less than two years later, Case opened Brent Foods, Inc., to make the same products as Sycamore City by the same process and to sell the products to the same customers. Case located Brent close to Sycamore City’s suppliers. Sycamore City filed a suit in a Connecticut state court against Case and Brent, alleging, among other things, misappropriation of trade secrets. Sycamore City argued that it was entitled to punitive damages because Case’s conduct was “willful and malicious.” Case responded in part that he did not act willfully and maliciously because he did not know that Sycamore City’s business details were trade secrets. Were Case’s actions “willful and malicious”? Were they ethical? Explain. Answer Mark Case was associated with Sycamore City’s business for a long time and...
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...Chapter 1 Introduction to Law and Legal Reasoning TRUE/FALSE QUESTIONS A1. The stability and predictability of the law is essential to business activities. B1. An important function of the law is to provide jurisprudence. A2. Law is a body of enforceable rules governing relationships among individuals and between individuals and their society. B2. How judges apply the law to specific disputes may depend in part on their personal philosophical views. A3. The basis for the U.S. legal system is natural law. B3. A judge’s view of the law is of little importance in a common law legal system. A4. Constitutional law includes only the U.S. Constitution. B4. Congress can only pass legislation that falls within the limits set up by the U.S. Constitution. A5. A state constitution is supreme within the state’s borders. B5. The U.S. Constitution is the supreme law of the United States. A6. Whether a law is constitutional depends on its source. B6. Each state has its own constitution. A7. Uniform laws apply in all states, including those in which the laws have not been adopted. B7. The Federal Trade Commission developed the Uniform Commercial Code. A8. A state law that conflicts with the U.S. Constitution will be deemed unconstitutional. B8. State agency regulations take precedence over conflicting federal...
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...INSURANCE ADVISORS EFFECTIVENESS FOR PUBLIC AND PRIVATE INSURER: A DEMOGRAPHIC STUDY Krishan Kumar Pandey*Manisha Pandey** Manish Kerwar***Ashutosh Khare**** Dharmendra Singh***** Abstract : Few years back insurance was an arcane word for all of us. Insurance is no longer an unexciting business and the insurance advisor an apologetic salesman. New entries have actually changed the rules of the game in the insurance industry. One such change that has made a huge positive impact in the minds of Indian consumers is the product innovation by the insurance companies. New products are being launched; new distribution channels opened and thousands of sales advisers and managers are being recruited every month. This rapid change is demanding new regulations, new methods of management, new methods of operation and ofcourse considerable development in knowledge, attitude and skills of the workforce. Such times demand business/ output focused people who think widely, are confident about taking risks and decisions and prioritise their own and others’ actions to achieve the business need. Without these attributes the growth pattern that has begun will not be sustained. So are these attributes being developed in people? People know what they should do but they do not necessarily know how to do it. This study is well ahead to evaluate the effectiveness of Insurance Advisors. *, * * Faculty in Prestige Institute of Management, Gwalior * * * , * * * * , * * * * * Alumni, Prestige Institute...
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...Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad Content Project Manager: Corey Geissler Media Editor: John Rich Production Technology Analyst: Emily Gross Frontlist Buyer, Manufacturing: Diane Gibbons Production Service: PrePressPMG Sr. Art Director: Stacy Shirley Internal Designer: Chris Miller/cmiller design Cover Designer: Chris Miller/cmiller design Cover Image: Getty Images/The Image Bank Permission Aquistion Manager/Photo: Deanna Ettinger Permission Aquistion Manager/Text: Mardell Glinski Schultz © 2010, 2007 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer &...
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...CONTENTS Introduction Part One: Foundations Chapter One: Introduction to Advertising 1 Chapter Two: Advertising’s Role in Marketing 34 Chapter Three: Advertising and Society 68 Part Two: Planning and Strategy Chapter Four: How Advertising Works 103 Chapter Five: The Consumer Audience 135 Chapter Six: Strategic Research 169 Chapter Seven: Strategic Planning 205 Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media 239 Chapter Nine: Broadcast Media 274 Chapter Ten: Interactive and Alternative Media 310 Chapter Eleven: Media Planning and Buying 345 Part Four: Effective Advertising Messages Chapter Twelve: The Creative Side and Message Strategy 378 Chapter Thirteen: Copywriting 411 Chapter Fourteen: Design and Production 443 Part Five: Integration and Evaluation Chapter Fifteen: Direct Response 476 Chapter Sixteen: Sales Promotion, Events, and Sponsorships 508 Chapter Seventeen: Public Relations 542 Chapter Eighteen: Special Advertising Situations 576 Chapter Nineteen: Evaluation of Effectiveness 610 INTRODUCTION Welcome to the Test Item File for the Wells/Moriarty/Burnett Advertising: Principles and Practice, 7th edition text. This test bank was designed with the student and instructor in mind. All questions in this manual are drawn directly from the master text. APPLICATION QUESTIONS: New to the seventh edition of the Test Item File is a section...
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...TE AM FL Y Praise for Marketing Insights from A to Z “The bagwan of Marketing strikes again. Leave it to Phil Kotler to revisit all of our blocking and tackling at just the right time . . . and as all great marketers know: ‘timing is everything.’” —Watts Wacker Founder and CEO, FirstMatter Author, The Deviant Advantage: How Fringe Ideas Create Mass Markets “Wide-ranging, readable, pithy, and right on target, these insights not only are a great refresher for marketing managers but should be required reading for all nonmarketing executives.” —Christopher Lovelock Adjunct Professor, Yale School of Management Author, Services Marketing “Kotler tackles the formidable challenge of explaining the entire world of marketing in a single book, and, remarkably, pulls it off. This book is a chance for you to rummage through the marketing toolbox, with Kotler looking over your shoulder telling you how to use each tool. Useful for both pros and those just starting out.” —Sam Hill Author, Sixty Trends in Sixty Minutes “This storehouse of marketing wisdom is an effective antidote for those who have lost sight of the basics, and a valuable road map for those seeking a marketing mind-set.” —George Day Geoffrey T. Boisi Professor of Marketing, Wharton School of Business “Here is anything and everything you need to know about where marketing stands today and where it’s going tomorrow. You can plunge into this tour de force at any point from A to Z and always come up with remarkable insights and...
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...7 Corporations in the Modern Era The Commercial Transformation of Material Life and Culture I hope we shall . . . crush in [its] birth the aristocracy of our monied corporations which dare already to challenge our government to a trial of strength and bid defiance to the laws of our country. —Thomas Jefferson (letter to Tom Logan, 1816) J 1 ustice John Paul Stevens of the U.S. Supreme Court cited the third president of the United States in his strong dissent to the majority’s 2010 decision allowing corporations unlimited spending on behalf of political candidates.1 Quoting the court’s earlier McConnell decision, Stevens wrote, “We have repeatedly sustained legislation aimed at ‘the corrosive and distorting effects of immense aggregations of wealth that are accumulated with Jefferson’s animus may seem curious in light of the history of British corporations that financed the settling of the first North American colonies and, as discussed in this chapter, are often credited with providing the model for representative government adopted by the framers of the U.S. Constitution (Tuitt 2006). 280 Corporations in the Modern Era——281 the help of the corporate form.’” The court’s decision, Justice Stevens continued, “will undoubtedly cripple the ability of ordinary citizens, Congress and the States to adopt even limited measures to protect against corporate domination of the electoral process.” The essence of Justice Steven’s dissent in the Citizens United v. Federal...
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...This week's graded topics relate to the following Terminal Course Objectives (TCOs): A | Given an organizational requirement to conform business practices to both the law and best ethical practices, apply appropriate ethical theories to shape a business decision. | I | Given specified circumstances of a business decision to expand to international markets, determine what international legal requirements or regulatory controls apply. | Topics for This Week's Discussion * Introduce yourself to your professor and the rest of the class. (not graded) * Thread over TCO A/I (graded) * Ethics and Patent Rights Post 9/11 (graded) * Q & A Forum for your questions and comments (not graded) | | There is a drop down arrow next to the "Select a Topic" box. Click on this arrow to select topics for discussion. | ------------------------------------------------- Top of Form Select a Topic: Bottom of Form The World Bank Situation (graded) | Class, please read Chapter 2, problem 5 from the Jennings text, p. 72. This week, we will discuss the Wolfowitz situation at the World Bank. Consider the questions at the end of the problem as you make comments in the threads this week. What are the ethics here? Was Wolfowitz trying to do the right thing? Does that make a difference ethically? Throughout the week, I will bring in further questions. Be sure to read the lecture and the international ethics article stated in your reading for the week as well. | ...
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...Masarykova univerzita Ekonomicko-správní fakulta Katedra podnikového hospodářství [pic] Analýza marketingové strategie zahraniční kosmetické firmy působící na českém trhu Exploring Marketing Strategy of the Cosmetic Company Operating in the Czech Market Bakalářská práce Autor: Barbora Vincenecová Brno, listopad 2006 Jméno a příjmení autora: Barbora Vincenecová Název bakalářské práce: Analýza marketingové strategie zahraniční kosmetické firmy působící na českém trhu Název v angličtině: Exploring Marketing Strategy of the Cosmetic Company Operating in the Czech Market Katedra: Katedra podnikového hospodářství Rok obhajoby: 2006 Anotace v češtině Obsahem této práce je analýza marketingové strategie kosmetické firmy Avon, operující na českém trhu. Konkrétně se snaží odpovědět na otázky: jaké metody reklamy Avon praktikuje, jaké nástroje sales promotion používá a jaké typy public relations firma volí k úspěšné komunikaci se zákazníkem. Sběr dat byl uskutečněn na základě rozhovoru s marketingovou ředitelkou společnosti Avon Česká republika. Anotace v angličtině This dissertation investigates the marketing strategy techniques within the cosmetic company operating in the Czech market. It tries to answer following questions: Which methods of advertising does the company use? What types of sales promotion does the organisation apply to attract customers? Which public relation practices does the association utilize to communicate...
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...reproduced, distributed, stored in a retrieval system, or transmitted in any form or by any means, in part or in whole, without the express written permission of WetFeet, Inc. The publisher, author, and any other party involved in creation, production, delivery, or sale of this WetFeet Insider Guide make no warranty, express or implied, about the accuracy or reliability of the information found herein. To the degree you use this guide or other materials referenced herein, you do so at your own risk. The materials contained herein are general in nature and may not apply to particular factual or legal circumstances. Under no circumstances shall the publisher, author, or any other party involved in creation, production or delivery of this guide be liable to you or any other person for damages of any kind arising from access to, or use of, its content. All illustrations by mckibillo Careers in Marketing chaPTEr 1 2 1 carEErs IN markETINg aT a glaNcE 5 ThE rOlE 6 Overview 8 Hiring Trends 9 Breakdown by Industry 24 Trends in the Field conte 2008 EDITION Careers in Marketing 3456 29 ON ThE JOb 45 ThE WOrkPlacE 61 gETTINg hIrED...
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