...while he is traveling. In Abigail Adam’s letter to her son, she utilizes various rhetorical strategies, including ethical appeal, emotional appeal, and metaphors, to encourage him to do extraordinary things, and to become a great man. To begin, Abigail Adams uses a metaphor in the letter to encourage her son. For example, in her letter, she states: “Some author, that I have met, compares a judicious traveler to a river, that increases its stream the further it flows from its source; or to certain springs, which, running through rich veins of minerals, improve their qualities as they pass along.” (Adams) In this quote, Abigail Adams compares a travelers’ knowledge to the way a river flows. This quote means that a traveler increases their knowledge the further they stray from their homeland. Their increase of knowledge is compared to the stream that flows from the source of the river. Adams uses this comparison to...
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...each rhetorical appeal in his sermon to connect with his congregation. The whole purpose of Edwards’ sermon was to try and get all the unsaved men in his congregation to trust in Jesus Christ as their Savior and to be converted. He was a very persuasive man who successfully reached out to his congregation. He did so by coming in contact with many people’s personal lives and making them think hard about why...
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...world would have no boundaries. People become trapped within themselves and would become ignorant to things around them. Communication can be a barrier breaker among people. Understanding how it works and how to be effective in communication is important. Logical, ethical, and emotional appeals plays an important role in how people interact and understand each other. Logical appeal is the logic and thinking when information is given and taken by you. It is whether someone knows about what is being communicated and not just trying to keep up with everyone. Ethical appeal expresses character, trustworthiness, responsibility, intelligence, and likableness. These characteristics of ethical appeal will help people decide if someone could be trusted in what they say and do. Then there is emotional appeal, which is the basis of how genuine someone is and if they feel the connection to the audience through communication. In my experience of management I had to follow these processes of communication to insure that my staff was indeed understanding of me and I of them. My Communication Process Logical Appeal My career as a manager communication was the biggest part of my day. Logical, ethical, and emotional appeals played important roles throughout my working experience. As a manager my logic had to be that of someone who knew what I was talking about. Not only would I manage a staff by training them, I had to show them what to do and how to do it without them feeling as though...
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...competitiveness in countries where women and men relish equal rights than those where women have restricted access to education, medical care, or politics. The author claims that the United States past diplomacy and development efforts were directed in a method that was gender neutral centered. She also states that women could be a recovery tool in the climb out of recession. Veerveer explains that women still lack access to capital, credit, and training. Throughout this article she uses claims to addresses the lack of equality, respect, and justice that women endure. In “Why Women Are a Foreign Policy Issue,” Melanne Verveer uses ethical, emotional, and logical appeal to support her claim that the most pressing global problems will not be solved without women’s participation. The author applies her credibility through the use of ethical appeal to prove her correlation with the subject and to build trust in the information. In her introduction she announces herself as the U.S. State Department’s ambassador at large for global women’s issues. This is a...
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...Kennedy had a similar purpose for why they gave their speeches, and both had a similar use of ethical appeals, logical appeals, and emotional appeals in their speeches to give their audience a common message about how they feel the United States should move forward as a country. These speeches demonstrated a common purpose with common uses of emotional, logical, and ethical appeals to push United States Citizens to move forward from their loss in a way that honors the deceased's memory and fulfills their legacy. Both,...
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...Analysis and Critique of: “Managed Hearts and Wallets: Ethical Issues in Emotional Influence By and Within Organizations” Molly Wagner November 29, 2012 Business Ethics: PL 311 Tuesday Thursday 12:30-1:45 The ethics of advertising and emotional appeals by businesses grows into a hotter topic as the United States falls deeper into a world completely pervaded by ads. While the pure inescapability of ads and appeals creates enough controversy, emotional aspects add further to the debate. In the past, most companies managed their advertising so that it reached the local people, and informed them that the company carried a product and the use of the product. Their advertising tended to be informational and, in general, inherently true. Now with a worldwide market, companies must employ emotional and associative ads and appeals to create a competitive advantage. Ingrid Smithey Fulmer and Bruce Berry discuss in their article, “Managed Hearts and Wallets: Ethical Issues in Emotional Influence By and Within Organizations,” the emotional appeals by businesses internally to employees and stakeholders, and externally to customers. A critical analysis of Fulmer and Barry’s article points out that, while the issues are many and not wholly backed up, they are logically believable and concisely argued. The article begins by defining important terms such as “mood” and “affect,” and describing the origins of emotion and logic. This provides a nice background to increase...
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...A General Summary of Aristotle's Appeals . . . The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else's. The Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories--Ethos, Pathos, Logos. Ethos (Credibility), or ethical appeal, means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect. Pathos (Emotional) means persuading by appealing to the reader's emotions. We can look at texts ranging from classic essays to contemporary advertisements to see how pathos, emotional appeals, are used to persuade. Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument. Logos (Logical) means persuading by the use of reasoning. This will be the most important technique we will study, and Aristotle's favorite. We'll look at deductive and inductive reasoning, and discuss what makes an effective, persuasive reason to back up your claims. Giving reasons is the heart of argumentation, and cannot be emphasized enough. We'll study the types of support you can use to substantiate your thesis, and look at some of the common logical...
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...language or rhetoric is the central theme in Act III, Scene ii of Julius Caesar by William Shakespeare. Shakespeare utilizes system of structuralism to reinforce the central theme in Scene ii. The theme which is based on three argumentative appeals: emotional, logical, and ethical - postulated by Aristotle. Act III, Scene ii takes place post assassination of Julius Caesar – an assassination on the basis of preventing a becoming dictator - ruling over Rome. At the Caesar’s funeral, the two opposing orators, Brutus as a conspirator and Antony as a Caesar’s loyal, present different emotional and ethical appealing argument to convince and persuade the plebeians, Roman Citizens, of the logic behind Caesar’s assassination. From this scene, the audience observe the power of words, presented by Brutus and Antony, on the Roman Public - and the effects of powerful, superior and highly persuasive rhetoric in: stirring emotion by providing tragic event, shaping opinion through logical evidence, and demanding action based on ethics. This essay will demonstrate the effects of power of language, the central theme of Act III, Scene ii. Throughout this essay I will be comparing Brutus and Antony’s use of emotional, logical, and ethical appeals. For different motives, the assassination of Julius Caesar is acted in collaboration of conspirators. The leader of the conspirators is Cassius, a senator, whose rivalry toward Caesar is based on jealousy. Cassius believes that: “Caesar is...
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...Dr. Joseph “Jay” Avella 18 July 2013 The civil rights leader and activist, Dr. Martin Luther King Jr., was most remembered as an effective orator and passionate organizer of social movements. (D.L. Chandler, 2012). His letter from a Birmingham jail written in 1963 explained his ethical, emotional and logical appeal. Martin Luther King was a clergyman and a prominent leader in the civil rights movement. He was an activist and an advocate for the rights of the oppressed African American people and used nonviolent methods in his fight for equality. “Letter from a Birmingham Jail” is a truly emotionally charged, but particularly logical letter. Martin Luther King appeals to the reader in an effort to make them understand what he and the oppressed people were doing was a necessary step and that it was in love, not hate for those that oppressed them. His emotions in the letter do not come across as hateful but more as frustration in an effort to appeal to the reader. He appeals to the emotions of the reader on several occasions by talking about how the “Negros” were treated but perhaps the emotional appeal that stands out is at the end of his letter. He apologizes for the letter being long and assures the reader that it “would have been much shorter” had he been “writing from a comfortable desk”. He states, “What else can one do when alone in a narrow jail cell, other than write long letters, think long thoughts and pray long...
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...Dr. Martin Luther King Jr., a famous activist who played a major role in the civil rights movement, is known for his infamous speeches and letters. “Letter from Birmingham Jail”, which defends King's strategy of nonviolence as well as responding to a letter that King received from the clergymen, who criticized King’s demonstrations, is no exception to this pattern in King’s work. Throughout King’s letter many rhetorical devices, such as rhetorical questions, metaphors, and anaphora, are used to shape and build his argument, as well as an abundance of ethical, logical, and emotional appeals. The use of rhetorical devices is a key factor that Dr. Martin Luther King Jr. used to help develop his letter. King is able to use rhetorical questions,...
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...they had lost everything to the Trojan. Lord Agamemnon is terrified and he declares to everybody to go home, but Nestor convinces Lord Agamemnon to bring Akhilleus back by offering Akhilleus valuable gifts. Agamemnon agrees and sends Odysseus, Phoinix, and Aias to convince Akhilleus to return to the battle. Each of them gives Akhilleus a lengthy sermon; however, anger is still has not faded in Akhilleus’ mind and he is thinking about sailing home. When it is Aias’ turn, he angrily speaks to Akhilleus and expresses his disappointment. Aias’ speech is very effective than the others is because he uses ethical, logical, and emotional appeals and choice of words to convey his message to Akhilleus. In Aias’ speech, he uses examples of ethical appeals to inform Akhilleus to do the right things or to perform the right actions. This part of Aias’ speech is an example of ethical appeals, “A normal man will take the penalty for a brother slain or a dead son… Fury and pride in the bereaved are curbed when he accepts the penalty (769-774).” This quote means when one has offended or murdered someone, one must present gifts to the victim’s family for one’s wrongdoings. In return, the victim’s relatives will receive the gifts without complaints. This part of Aias’ speech is effective because Aias thinks that Akhilleus should do the right things by accepting the offerings and...
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...While many USP students believe that logical appeal is the predominant persuasion technique, Gorgias’ “Defense of Palamedes” successfully demonstrated that emotional and ethical appeals can be equally convincing if they are employed at the opportune moment. This paper argues that Palamedes actively manipulates his kairos, or timely and situational moments, which compelled him to deliver his ethic and pathetic appeals effectively. As a result, these appeals establish credibility in Palamedes, create emotional distress in the Jury and ultimately absolve Palamedes from his treason charges. Palamedes tactfully constructs his kairotic context of urgency in order to deliver his virtuous past record. In effect, this acts as a basis for him to substantiate his moral authority in his subsequent self-defence. For example, in paragraph 10 of “Palamedes”, he argues that the trial obliges “the accused” to put forward his credentials that “I must now speak...” The word “must” and “now” indicate the pressing necessity of situation that forces Palamedes to tout his credibility as a defendant there and then. In addition, he stresses that his ostentatious self-praise is “under the compulsion of self-defense.” Hence, Palamedes highlights once more the involuntary nature of such obligation while insinuating Palamedes as otherwise a humble citizen. As a result, Palamedes provides an understandable justification for his motive prior to his ethical appeal through his self-constructed kairos. Following...
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...to ADHD, such as the signs and symptoms, the different types of ADHD, and some of the causes of ADHD just to name a few. The CDC website can be found at http://www.cdc.gov/ncbddd/adhd/facts.html and the layout is well structured, with all the quick links easily assessable. Before going straight into the rhetorical tools, one must know what they are. Ethos is the ethical appeal, pathos the emotional appeal and logos is the logical appeal. Using these rhetorical tools, the CDC developed an effective website, by giving their audience the factual information on ADHD. The ethical appeal, ethos, the CDC uses would be most present within the signs and symptoms, causes and treatments section of the article. The author is persuading the audience by showing us that they are credible and that they actually are knowledgeable on this topic of ADHD. For example, under the signs and symptoms section, the author gives a brief but detailed list on what concerned parents should look out for. COME BACK TO THIS PARAGRAPH Once the author feels like they have captured the audience’s attention, they move on to their emotional appeal, pathos. Which is most visible under the...
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...315) For example, if Lyft wants to persuade Uber customers to use their services instead, they may want to appeal to the safety and security, and power and control human needs influences. (p. 316) 2. Why is it important to present all sides of an argument when writing a persuasive message to a potentially hostile audience? Understanding both sides of the argument is essential to persuasion because you will be able to anticipate the hostile audience’s objections. Our text mentions, “The best way to deal with audience resistance is to anticipate as many objections as you can and address them in your message before your audience can even bring them...
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...The Ethical Dilemma of Advertisements “The effect of sex appeal and emotional appeal on adolescents” By: May Abd El Latif El Hattab Seminar Paper / Bachelor Thesis Submitted to the “Marketing department” At the Faculty of Management & Technology German University in Cairo Student registration number: 4-1086 Date: 4th of June, 2008 Supervisor: Professor Mohamed Radwan Table of Contents Table of Contents ........................................................................................................... i Table of figures: ...........................................................................................................iii List of tables: ............................................................................................................... vi Chapter 1: Introduction ................................................................................................. 1 Chapter 2: Literature Review......................................................................................... 2 2.1 Sex Appeal .............................................................................................................. 3 2.2 Emotional Appeal:................................................................................................... 5 2.3 Research question;................................................................................................... 8 Chapter 3: Research Methodology:............................................................
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