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Are Five Heads Better Than One?

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Submitted By 4Cricketts
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Case Study:
Are Five Heads Better than One?

In this case study, five employees are chosen by the marketing firm, Advert, to create a commercial for one of the firm’s most important clients. Advert’s management handpicked the five employees, Evan, Conner, Alexis, Derek and Judy based on their similar talents, personalities, and biographical features. The management’s confident team selection resulted in awarding the group complete autonomy throughout the entire project. Unfortunately, due to Conner’s leadership style and the negative effect of team consensus, which lead to groupthink, the homogeneous team failed in delivering an appropriate commercial. The team’s project was met with extreme disapproval, ending the working relationship between Advert and the client.
The Advert team had been plagued with many detrimental issues that contributed to the poor performance of the team, all of which could have been prevented by both management and the selected team members. The team suffered from internal problems in the early stages of forming and storming. During the forming stage, the team experienced a great deal of uncertainty. Connor immediately took control of the leadership role and presented what he envisioned the commercial to be. Although Alexis, Judy, Evan and Derek were all reluctant to accept Connor’s idea, they were more reluctant to express their disapproval. This group conformity inhibits the creative brainstorming and decision-making process, which is very important in a marketing firm. The team eventually fell victim to groupthink, ignoring the importance of their project. Not only did the team lack structure, diversity and specific roles, they suffered from ineffective planning and poor communication skills. The storming stage lacked intergroup conflict, which is beneficial in establishing team member roles. Instead, all the team

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