...in the crowd? Contents Situation Analysis 3 SWOT Analysis: Manchester United 3 Manchester United Service Idea 4 Player Comparison 4 CROWD CAM 5 Digital marketing Strategic Planning: 6 Manchester United Objectives 7 E-marketing strategy 8 Implementation Plan: 10 Evaluation Plan 11 Bibliography 12 Situation Analysis SWOT Analysis: Manchester United Strengths:Manchester United’s Brand consciousness and being globally recognised is a major strength.With the strength of their brand benefits their sponsors, sales of merchandise with United’s emblem on it will be immediately identified by millions.With the strength of their fan base, ticket sales are considered strength. Even the stadium expanded to accommodate such a huge fan base. With tremendous distribution channels united are producing the optimum amount to numerous retail stores globally. | Weaknesses: Would be their products variety, and the new variety they produced wasn’t consulted with the fans to see what they want etc. It seems as though they exploited the more noticeable income channels where as they could benefit more from putting more research into the field.Although a weakness there is definitely opportunity there to develop on this.Whereas another weakness for united is that is has been so flourishing there is a distressing estimation that the club has lost its origins and no longer concerned with football causing bad results from fans. | Opportunities:Key opportunities for United...
Words: 4630 - Pages: 19
...Pay to Play: Economic Impact of Paying College Athletes 1. Purpose of Research & Analysis On April 25, 2014, the National Labor Relations Board in Washington, D.C., granted Northwestern University's request to review the decision made by the regional office recognizing the school's football players as employees. In mid-April, Northwestern football players voted as a team on whether or not to unionize, but the votes will only be opened if the board ends up siding with the players, which may take at least a couple of months. Ultimately, the Northwestern football players are determining their fate through this secret ballot and their decision to form the first union amongst college athletes—a decision that has the ability to change the landscape of American college sports. If granted the right to unionize, the Northwestern football team will actually have the ability to bargain over their conditions and it is expected that this could ultimately lead to requesting salary compensation for their efforts. In light of these recent historic discussions, it is critical to analyze not only the ethical, but also the economic impact of such potential situations. My research paper has been structured to shed some light into the challenging and complicated discussions that continue to occur around this topic. Specifically, I have broken my research and analysis into three key topics. First, I explore whether or not there is an underlying issue with the current state, from an economic perspective...
Words: 5163 - Pages: 21
...Every spring avid sports fans look forward to the biggest college basketball tournament of the year, most commonly known as March Madness. This competition consists of both men’s and women’s NCAA basketball teams who compete in hopes of making it to the respected and heavily televised Final Four. The Final Four is the last game for each remaining team before the National Championship game, where the two deserving teams are matched up against each other. This series of competition creates a rich supply of content for sports media networks to influence viewer’s values and attitudes. Networks have become increasingly knowledgeable and schematic in using sport entertainment as a way to promote their ideologies, values, commercialization and interpretations of sport. Studies have found that people turn to sports in the media for entertainment. The different forms of media are evolving and moving in a more prevalent direction than they have been in the past. With the explosive growth of internet users in the past decade, media companies have created a domain where they can input their interpretations of sporting events and coverage. These domains have become dominated by the 18-34-year-old demographic (Kian, Mondello & Vincent 2009) who use websites such as ESPN, the most widely used website for obtaining sports related news (Lefton, 2006 as cited in Battenfield, Redmond & Ridinger 2014), and Sports Illustrated to read about upcoming games, watch live coverage, or get the low...
Words: 4713 - Pages: 19
...BHC EDUCATIONAL INSTITUTION, INC. KOREAN CULTURE INVASION POSITIVE AND NEGATIVE INFLUENCES ON FILIPINOS A Research Paper Presented to Mrs. Rhea Jane Serrano-Manalo In Partial Fulfillment of the Requirement in English IV Presented by: Angelica C. Perlas March 2013 ABSTRACT The aim of this study is to give the positive and negative effects of Hallyu or Korean Wave to the Filipino lifestyle. The researcher aimed to analyze the gathered information from articles, theses and other published work. The method used in this study is the descriptive method of research. The researcher gathered information from published articles like K-pop Domination: Good or Bad Influence?, Filipinos Get Hooked on K-Pop Craze, Korean Dramas, Kpop Helped Reshape Philippine TV, Music, Korean Culture in the Philippines, Korean Lifestyle, Korean Wave Hits the Shore of the Philippines, Koreanovela and its Reception among Filipino Audience, Korean ‘Hallyu’ and the Pinoy Invasion, and By Design: A Look at Korea’s Fashion Industry. The researcher concluded that although some benefits of Hallyu contribute to Filipinos eagerness of developing their own culture, there is still a need for Filipinos to control themselves from patronizing the foreign world. 1 ACKNOWLEDGMENT This term paper entitled KOREAN CULTURE INVASION: POSITIVE AND NEGATIVE INFLUENCES ON FILIPINOS was done properly, not only through the efforts of the researcher but also through the efforts of other people who helped her...
Words: 3078 - Pages: 13
...Case Update and SWOT Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for New Belgium Brewing. As of 2013, defined by the Brewers Association New Belgium Brewery is the 3rd largest craft brewery and the 8th largest overall. Annual production of beer is less than 6 million barrels. Currently New Belgium sells beer in 31 states and the District of Colombia. In 2013 they began shipping to Alaska and Louisiana and Florida is soon to follow. They have seen consistent growth year over year. In 2006 NBB produced 437,000 barrels of beer. In 2011 the company produced 713,000 barrels. The company waste diversion efforts are paying off. In 2011 94.38 the latest waste diversion is 94.38% diverted and 5.62% landfill as opposed to 88% diverted and 8.5% landfill in 2009. Energy consumption is seeing a reduction each year. Energy reduction has gone from 158MJ/hl in 2008 to 138MJ/hl in 2011. This can be partially attributed to the November 2009 implementation of the largest private array of photovoltaic solar panels in Colorado. The 870 panels mounted atop the bottling plant produce 200kW of power output helping to reduce power consumption from the grid. In March of 2012 New Belgium Brewery launched it can line to tap into a new market. In April of 2012 the company chose Asheville North Carolina as the site for their East Coast Brewery. In January of 2013 New Belgium Brewery became 100% employee...
Words: 2316 - Pages: 10
...business: Salmon Sport Centre Nature of business: Services Industry profile: Sport and Cafe Location of business: Roof Top, Parking Lot, Giant Hypermarket Jalan Plumbum, Section 7, 40100 Shah Alam, Selangor Date of business commencement: January 2014 Factor in selecting the proposed business: 1. Nowadays sport centre is beginning to gain popularity in the society. It is getting attention by many people now especially teenagers. Therefore, business that is based on sport can be profitable. 2. The cafe business involving type of food that chosen for it is getting place in society. It is one of the best choices among the society especially to the teenagers, whom are our target customers for our business, since the area we planning to create the business is an area where teenagers such as student prefer to hang out. 3. Nearby to UNISEL and UiTM Shah Alam 4. The population in Shah Alam are high 5. Majority of the people in Shah Alam comes from a good social class 6. Demand and potential for sport are increasing 7. The good facilities around the area can be the attraction for people to visit the centre. Besides, it is near to the highway. 2.0 INTRODUCTION Salmon Sport Centre is established as a result of the survey and research made by the Salmon Sport Enterprise to add another facility for people in Shah Alam. The plan made for this business is because of the increasing potential and demand in sport especially in futsal...
Words: 9066 - Pages: 37
...Effective Communication Table of Contents Abstract……………………………………………………………………………………..4 Introduction…………………………………………………………………………………5 Chapter One: History of Ethical Theory Development Introduction……………………………………………………………………………….…6 Definition of Ethics Business Ethics and Individual Ethics: Is There a Difference?…………………….…..7 Virtue Ethics…………………………………………………………………………............9 Practical Wisdom……………………………………………………………….14 Eudaimonia……………………………………………………………………...15 Kantian Ethics……………………………………………………………………16 Ethical Egoism…………………………………………………………………………….....18 Consequentialist Ethics.……………………………………………………………………..21 Chapter Two: Corporate Social Responsibility Introduction 27 Corporate Social Responsibility 27 Summary 34 Chapter Three: The National Football League’s Blackout Policy is Unethical Introduction……………………………………………………………………………….…35 The History of the NFL Blackout Policy: The Legal Test…………………………………..37 The Economic Test: Do Blackouts Have a Positive Economic Benefit?...............................39 The Philanthropic Test……………………………………………………………………….43 The Ethics Test………………………………………………………………………………47 Summary……………………………………………………………………………………..51 Chapter Four: Effective Communication Introduction……………………………………………………………………………….....50 Effective Communication Defined………………………………………………………..…50 This Student’s Display of Effective Communication…………………………………….....51 Written Communication………………………………………………………………...
Words: 19601 - Pages: 79
...Proactiv Marketing Plan Proactiv Solutions 10/10/2012 Table of Contents Executive Summary2 Background3-4 Marketing Objective4 Marketing Environment4 Competitive Forces5 Economic Forces5 Political Forces5 Legal and Regulatory Forces5-6 Technological Forces6 Sociocultural Forces6 SWOT analysis7 Strengths7 Weaknesses7 Opportunities7-8 Threats8 Target Market8-9 Marketing Mix9 Product9 Promotion9-10 Paid media10 Earned media10 Owned media10 Shared media11 Distribution11 Price12 Evaluation and Control13 Table 1: Implementation Schedule13 Table 2: Control measures14 Sources15-16 Executive Summary According to the Proactiv website, acne is the most common skin disease, affecting 85 percent of Americans, 90 percent of teenagers and 50 percent of adult women. Out of the 85 percent of Americans suffering with acne that attempt to self-treat their condition, most of the acne treatments are marketed toward women. The market share of men and young male adults have been considered but not particularity marketed to. Proactiv can increase its customer base if they reallocate some of their current resources to making their products appealing to the previous noted market share. Proactiv can use the launch of its new formula as an opportunity to update its approach to its marketing and packaging. The main goal for the marketing strategy change is to capture an additional five percent of the market share for acne treatment and...
Words: 6921 - Pages: 28
...1 Twelve Angry Men: An Analysis of Group Effectiveness The Infrareds Ruth Bradner, Penelope McFarline, Michelle McGregor, Jonathon West VCU ADLT 612 Dr. Terry Carter, Professor 2 Twelve Angry Men: An Analysis of Group Effectiveness Introduction Twelve men with diverse backgrounds are sequestered in a room and are unable to leave until a decision, a weighty one that will either condemn a young man to death or set him free, is made. The twelve strangers are bound to each other, trapped within the confines of four immovable walls, until the goal is achieved. They melt in the humidity of middle summer, which is exacerbated by the room's stuffiness and by the stress of their task. We, the audience, sweat as they grapple with each other and with the responsibility that is theirs to fulfill. One could spend a great deal of time debating if the jurors who comprised the cast of “Twelve Angry Men” (Lumet, 1957) were a group or a team. One could, and we will, cite definitions and descriptions from the literature to justify one conclusion or the other. The questions that are more interesting to us, and that constitute the thesis of this paper, are these: Were the jurors an effective group (or team)? And what factors contributed to group effectiveness? Schwarz (2002) has proposed a Group Effectiveness Model that provides facilitators who work with dysfunctional groups a road map, a way to identify where groups have gone wrong. Schwarz identifies three criteria for judging group success:...
Words: 5325 - Pages: 22
...Resources |Listening |Reading |Class Reading |Writing |Final test 1 |Final test 2 | |Ex 1-2 Barrons |Test 1: |RP1 T1T3 (cam5) |task1 |Camb 6 test 1 |From old handbook | |numbers/letters |Cambr 7 test 1 |RP2 T1T2 (cam5) |macmillan (macarter) |Reading: | | |Ex.3 Camb 7 Section 1 |Test 2: |RP3 T4T1 (cam5) |task 2 |Camb 7 test 2 | | |Ex 4. Emotions Barrons |Cambr 7 test 4 |RP4 Mozart (macmillan) |Kaplan (celeb) |Writing | | |Ex. 4 |Test 3 |RP5 T4T3 (cam5) |simon |Chicken consumption | | |-camb 7 test 4 sect3 |Plus 2 (old) |RP6 T2T1 (cam6) |dcielts |(camb 7 test 2) | | |-sect 3 from previous |Test 4: | |Sample essays |Media essay | | |final test1 |Plus 2 (old) | |1 celebrities |(vocabulary for | | |Ex “time” “frequency” |Test 5: | |2 TV |ielts unit 19) | | |from barrons |Plus 2 (old) ...
Words: 4223 - Pages: 17
...EFFECTS OF COMMUNICATION IN MANAGEMENT OF EMPLOYEES IN THE TRANSPORT SECTOR IN KENYA: A CASE STUDY OF AL NASAR TRADING AND TRANSPORTERS LIMITED BY HASSAN ABDIRIZACK MOHAMED A RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILLMENT FOR THE REQUIREMENT FOR THE AWARD OF DIPLOMA IN MANAGEMENT (BUSINESS MANAGEMENT OPTION) TO THE KENYA INSTITUTE OF MANAGEMENT MAY 2012 DECLARATION Declaration by the Student This research proposal is my original work and has not been presented to any other examination body. No part of this research should be reproduced without my consent or that of The Kenya Institute of Management. Name: …………………………… Signature: -------------------------Date: -------------------- NRB/DBM/43972 Declaration by the Supervisor This research proposal has been submitted for examination with my approval as The Kenya Institute of Management Supervisor. Name:……………………………. Signature: ……………………… Date: ----------------- Lecturer Supervising For and on behalf of The Kenya Institute of Management Name-----------------------------------------Sign-------------------------------Date----------------- Branch Manager Nairobi DEDICATION This proposal is dedicated to my parents and friends, whose support and encouragement made a strong pillar in my successful completion of the study. ACKNOWLEDGEMENT I acknowledge this research work with a heartfelt...
Words: 9054 - Pages: 37
...story concerned a small group of undervalued professional baseball players and executives, many of whom had been rejected as unfit for the big leagues, who had turned themselves into one of the most successful franchises in Major League Baseball. But the idea for the book came well before I had good reason to write it—before I had a story to fall in love with. It began, really, with an innocent question: how did one of the poorest teams in baseball, the Oakland Athletics, win so many games? For more than a decade the people who run professional baseball have argued that the game was ceasing to be an athletic competition and becoming a financial one. The gap between rich and poor in baseball was far greater than in any other professional sport, and widening rapidly. At the opening of the 2002 season, the richest team, the New York Yankees, had a payroll of $126 million while the two poorest teams, the Oakland A's and the Tampa Bay Devil Rays, had payrolls of less than a third of that, about $40 million. A decade before, the highest payroll team, the New York Mets, had spent about $44 million on baseball players and the lowest payroll team, the Cleveland Indians, a bit more than $8 million. The raw disparities meant that only the rich teams could afford the best players. A poor team could afford only the maimed and the inept, and was almost certain to fail. Or so argued the people who ran baseball. And I was inclined to...
Words: 101165 - Pages: 405
...Entertainment Industry in India has registered an explosive growth in last two decades making it one of the fastest emerging industries in India. Television itself witnessed its transformation from a single government owned channels to a medium telecasting more than 300 national and regional channels. At present Indian film industry or Bollywood is a perfect combination of entertainment and commercial sector, producing close to thousand movies in a year in various Indian languages. Indian film industry supersedes Hollywood in terms of movie production quantity by more than three times. Broadcast Television is going through an extraordinary time of change and challenge. It is still one of the most popular forms of entertainment and information, with the average Indian viewer still watching twenty hours or more per week. But the rapid growth of the internet and interactive media is competing strongly for audiences and revenues. The Indian television industry is dominated by the major broadcasters like Star Group, Zee Group, Sun Network etc., plus a much larger number of less well-known broadcasters and production companies like Sahara, Jaya Tv, Kairali etc. As per the recent report by PricewaterhouseCooopers (PwC), Indians are likely to spend more on entertainment in the coming years with a steady growth in their disposable income. With the introduction of digital distribution platforms like direct-to-home (DTH) and Mobile TV, Indian television...
Words: 12671 - Pages: 51
...low by using activity analysis (see exercise1-31) to identify key operations and to find those that add little or no value 4. A local school district or public agency: to keep costs low in order to provide the best possible service given available funds 5. Procter & Gamble: to assess the profitability of its different products 6. Any other large, diversified manufacturer, like Procter & Gamble: which needs to be able to analyze the relative profitability of its different products, using cost management 7. A small machine shop: which needs cost management to determine whether it should repair or replace a machine 8. A dance studio: to analyze and choose between different compensation plans for its teachers; and to determine whether it should open a new studio 1-2 Firms not expected to be significant users of cost management information: 1. Microsoft: here the focus is on forming strategic alliances, innovation and competition; cost management is more important for other firms in the information technology business, such as Hewlett-Packard, and IBM that compete in part on innovation but also on price 2. Versace: a high fashion firm competes on innovation and product leadership; the development and communication of attractive new ideas is the key to competitive success rather than cost management 3. Other firms in the fashion industry, such as Chanel, Coach, Gucci, and Armani: for reasons similar to Versace 4. Major league sports: dependent primarily...
Words: 9648 - Pages: 39
...Assessing the impact that car-sharing can have in rural area and the contribution to dealing with social exclusion by Zhenjiang Li Thesis presented in part-fulfilment of the degree of Master of Science in accordance with the regulations of the University of East Anglia School of Environmental Sciences University of East Anglia University Plain Norwich NR4 7TJ August 2009 © 2009 Zhenjiang Li This copy of the dissertation has been supplied on condition that anyone who consults it is understood to recognise that its copyright rests with the author and that no quotation from the dissertation, nor any information derived therefrom, may be published without the author’s prior written consent. Moreover, it is supplied on the understanding that it represents and internal University document and that neither the University nor the author are responsible for the factual or interpretative correctness of the dissertation. Abstract The rural area is always gained less concern. It is difficult to develop economic in rural area due to its special location. Transport and accessibility are important factor in the development of society and economy. Some people cannot afford private vehicle and because of poor public transport, they have fewer opportunities to wider areas. UK government has tried to develop rural economy and improve rural accessibility, as well as dealing with social exclusion. Car-sharing is a more and more popular transport mode that appears in recent decades...
Words: 12811 - Pages: 52
