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Argentina's Culture

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Culture Customs and Etiquette when doing Business in Argentina

Culture creates who we are as individuals; it guides us in making everyday choices. Our culture sets us aside from others, making us unique. “Culture is a way of life, the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next” (Culture).
Argentina’s culture is a unique blend of European and Southern American influences. Spanish is spoken mainly in Argentina, Argentinian Spanish is different from the Spanish spoken in Spain. In some ways it sounds more like Italian than Spanish. There are also many other languages spoken in Argentina, including Italian, German, English, and French (Language in Argentina). The predominant religion of Argentina is Roman Catholic. Although Roman Catholic is the well-known religion, it is not the only religion practiced in Argentina. The country is also home to religions such as Protestants, Muslims, Jews, and other religious groups (Argentina).
Visiting or conducting business internationally means mixing with new cultures. Every culture has its own etiquette and customs which if not researched or understood can cause offense or embarrassment. Meetings, gift giving, dress and appearance, greeting, names and titles, personal space and touching, taboos, and negotiations are important key areas for consideration when doing business in Argentina.
Meetings

When doing business in Argentina one should make an appointment to meet 1-3 weeks beforehand. You should expect to wait at least 10 to 15 minutes for any appointment, this is considered normal in Argentina and does not signify any lack of respect for the relationship. But, it is best for you to arrive on time. One usually has to wait longer, depending on the seniority of the person they are meeting. When in the meeting, begin with small talk such as: soccer, literature, or music. Avoid talking and asking about politics, the Falklands War, and personal matter. Small talk helps establish a base for the relationship, after which discussion of business matter can begin when your host initiates so (Argentina-Culture, Customs & Etiquette).
Gift Giving
In today's business world, it's not uncommon to find ourselves doing business with individuals and companies in other countries. And, although gift giving is not the custom among businesses in the United States, it is often expected elsewhere. A list below of gift giving etiquette can help when doing business in Argentina (Argentina-Culture, Customs & Etiquette). * Avoid bringing gifts to a first meeting.

* If invited to an Argentine’s house, it is appropriate to bring flowers, wine, and or chocolates.

* Do not give anything that is obviously expensive as it could be construed as a bribe.

* Make sure that gifts are nicely wrapped and expect them to be opened right away.

* Avoid gifts like a letter opener, knives, and or scissors as they can mean a severing of relations.

Dress

An important element of the local culture revolves around dress. You will be judged in Argentina in respect to the clothes you are wearing and your personal hygiene. Argentines respect and appreciate those who dress well. When in doubt, dress to impress! (Argentina-Culture, Customs & Etiquette) * For Men: conservative, blue, gray and/or brown colored suits with white or light blue shirts and conservative ties.

* For Women: wear suits or dresses that are elegant and feminine with good quality accessories. Women usually wear blue or muted colors with dark leather shoes.

Greetings

Proper greeting etiquette must be researched before conducting business in

Argentina to make a good first impression. Argentinians favor direct eye contact over indirect. Maintaining eye contact is viewed as sense of respect and interest in the person who is speaking. A man greeting another man usually consist of shaking hands, sometimes combined with slight touches on the arms and/ or elbows, will maintaining direct eye contact. Good friends and family will engage in a hearty hug or abrazo, which is sometimes combined with a few firm slaps on the back. A woman greeting another woman, at a first meeting, greet with a light handshake, sometimes usually accompanied by a slight nod and warm smile. Friends generally kiss each other once on the cheek while lightly holding both hands. A greeting between a man and a woman, at a first meeting, usually consist of a handshake. Friends, family and long-time acquaintances will share a light kiss on the cheek which consists of touching cheeks a making a slight kissing noise. This is usually accompanied with a touch on the arm and shoulder and in some cases a light hug. (Argentina-Culture, Customs & Etiquette)
Titles & Business Cards

Titles, especially among the elderly, are very important and it is best to address a person directly by using their professional title. A Ph.D. or a physician is called Doctor. Teachers prefer the title Professor, Engineers go by Ingeniero, Architects are Arquitecto, and Lawyers are Abogado. If they do not have professional titles they should be addressed as Mr., Mrs., or Miss, plus their last name. In Spanish these are: * Mr. = Senor * Mrs. = Senora * Miss = Senorita

When in Argentina, it is advisable to have business cards in Spanish on one side. Always present your business card with the Spanish side facing the recipient. When receiving a business card from an Argentinians, always take some time look at the person's card, this is an effective way to ensure that you are being genuine (Argentina-Culture, Customs & Etiquette).
Personal space & touching

When talking to one another, Argentinians tend to stand close to one another. Personal space is small, and it is considered impolite/rude for a person to back away from someone while they are speaking. There is, also, a fair amount of touching between men and men, men and women, and women and women while communicating. This includes hand on shoulders, hand on arms, and hand on hands (Argentina-Culture, Customs & Etiquette).
Taboos

There are some important taboos to know before doing business in Argentina

(Argentina-Culture, Customs & Etiquette).

* The inverted American “OK” sign is an obscene gesture that means screw you. Avoid it.

* Slapping the inside of the thighs is usually obscene as well.

* Yawning tends to be considered rude. Try to cover your mouth at the very least.

* Pouring wine with the left hand in an insult. As a visitor it is best to let your host do the pouring.

* Standing with one’s hands on his hips may signify anger, boredom, and/or a challenge.

* Extending the pinky and index finger while bending the middle and ring finger can mean one’s wife is cheating on them. Avoid it if possible. Negotiations

When one is conducting business in Argentina they should avoid hard selling and any sort of conflict or confrontation. Argentinians respond better to the soft sell. The issue of saving face is important so don’t be surprised if it appears that your Argentinian counterpart seems to agree to everything you say and then you find out later what they really felt. Usually, all final decisions are made by the highest ranking officers, so it is best to have them in the meeting, if possible (Argentina-Culture, Customs & Etiquette).

Knowing the customs and etiquettes of meeting, gift giving, dress and appearance, greetings, names and titles, personal space and touching, taboos, and negotiations in Argentina will lead to a successful business opportunity.

References
Argentina. (n.d.). Retrieved September 20, 2014, from U.S. Department of State:

http://www.state.gov/j/drl/rls/irf/2006/71446.htm

Argentina-Culture, Customs & Etiquette. (n.d.). Retrieved September 20, 2014, from

Culture Crossing:

http://guide.culturecrossing.net/basics_business_student.php?id=10

Culture. (n.d.). Retrieved September 20, 2014, from Culture Definition:

http://www.tamu.edu/faculty/choudhury/culture.html

Culture and Customs in Argentina. (n.d.). Retrieved September 20, 2014, from

Globerove: http://globerove.com/argentina/culture-and-customs-in-argentina/28

Language in Argentina. (n.d.). Retrieved September 20, 2014, from

ARGENTOUR.COM:

http://www.argentour.com/en/argentina/language_in_argentina.php

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