...13 Arla Food Set Industry Assignment 2 Bayarsaikhan Oyunjargal Contents Introduction 3 Critical Success factors 3 Bowman’s Strategic Clock 4 Key Resources and Competences 5 Ansoff Matrix 7 Conclusion 9 References 9 Introduction Arla food is dairy company, operating in local and global markets. The home markets are in Denmak, UK and Sweden. Arla food is owned by Danish and Swedish dairy farmers. It is also a supplier for variety of dairy products to the Northern European and United Kingdom market.( Arla Foods, 2013) Very well known brands such as Arla, Lurpark and Castello are present in 100 countries. Arla Food has over 18 000 employees. Has democratic structure in the company, makes sure everyone’s voice is heard. Yearly, approximately 3.2 billion of liters of milk collected. According to the Arla foods site (Arla Foods, 2013) “Arla’s milk pool is made up of three groups, Arla Milk Link, Arla Foods Milk Partnership (AFMP) and Arla Milk Link directs.” It is important to mention that Arla controls the value chain, fully and thus produced milk by farmers are sold or turned to another dairy product, which then are sold to global market. Critical Success factors Arla Foods had it big success for the past five years due to following factors and focuses. First of all, the origin country is Denmark. Denmark according to (World Bank, 2012) is 14th country in terms of DGP and being the wealthy and developed country, it has a high purchasing power. As Arla...
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...raised in this case involve the boycott of Danish products encouraged by the OIC and the bad image that danish products had in middle eastern countries. Also, Arla employees were being harassed and needed additional security escorts. The rapid deterioration in relations between Denmark and the Middle East, with Arla losing $1.5 M per day due to 50,000 stores banning their products. Consequently due to the major drop in sales they had to make some layoffs. Arla needed to decided how to communicate with those consumers who felt offended, while determining what kind of political or non political stance they were going to take so that their business had a chance to recover. What stakeholders does Arla need to consider in developing a crisis management plan? Arla could consider reaching out to the local state officials in Denmark. If they become aware of how badly the issue is effecting business for Arla and other products created in Denmark, they may take action because this ultimately can hurt Denmark’s economic state and increase unemployment. Also, they need to consider the supermarket chains and consumers in Saudi Arabia. They have built a positive, long standing relationship with them that Arla believes that authorities began to consider them as a local dairy. What should Arla do? It may be beneficial for Arla to create a public message or statement, concerning their disassociation with the local newspaper ads and how their product are not a reflection of Denmark’s...
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...NE 2012 DANO LITY ABI TAIN SUS RT EPO R ance Perform and Strategy IC RATEG TS ST LIGH HIGH For All, Health, Nature People, E RmAnC fo GRI pERoRS T IndICA SUSTAINABILITY REPORT 2012 STRATEgY 4 EDITORIAL FRANCK RIBOUD 6 KEY SOCIAL TOPICS NUTRITION AND HEALTH ISSUES SOCIAL ISSUES ENVIRONMENTAL ISSUES 7 10 12 14 STRATEgY 2012 HIgHLIgHTS HEALTH FOR ALL PEOPLE NATURE 15 22 28 34 40 MEASURINg PROgRESS AND PERFORMANCE THROUgHOUT THE VALUE CHAIN DANONE WAY RESPECT DANONE’S EVALUATION BY NON-FINANCIAL RATING AGENCIES 41 46 56 HISTORICAL APPROACH AND HIgHLIgHTS REFERENCE DOCUMENTS HIGHLIGHTS AND KEY DATES 1972-2012 57 58 50 2 Danone Sustainability Report 2012 PERFORMANCE 62 gRI INDEx Self-evaluation of the application of GRI according to version 3.0 guidelines for the GRI with approval by KPMG Audit. 72 IMPACTS AND RESPONSIBILITIES IN BUSINESS, FROM END TO END 74 COMPANY PROFILE AND REPORT PARAMETERS COMPANY PROFILE REPORT PARAMETERS VALIDATION OF THE REPORT BY AN EXTERNAL THIRD PARTY 75 76 83 86 PERFORMANCE INDICATORS GOVERNANCE, COMMITMENTS AND DIALOGUE ECONOMIC ENVIRONMENTAL SOCIAL HUMAN RIGHTS SOCIETY PRODUCT RESPONSIBILITY 86 94 102 134 152 158 166 176 CONTACTS Danone Sustainability Report 2012 3 SUSTAINABILITY REPORT 2012 EDITORIAL FRANCK RIBOUD he year 2012 confirmed in spectacular manner the profound shift in the global economy that is gathering pace. On the one hand, new economic powers...
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...Analysis: * Company; Enthaice restaurant is the food establishment start up Thai restaurant in NYC. It will be located in Upper East Side, Manhattan, and NYC area. It will serve authentic traditional Thai food, providing the best experience at a reasonable price and great environment. Enthaice is the name which played by word from “entice” which refer to attractive surrounding or arousing hope and desire. The name was create for a strong brand recognition and set the restaurant apart from other competitive restaurants around the areas Enthaice is a convenient restaurant on third Avenue corner of 90th St. The restaurant is serving an authentic Thai food, wine, and beer. It will offer a modern décor and electric light in the relax environment. It will be a small warm Thai place around 30 seats. The dining room will decorate by black panel and white letter tile the other side and the wood panel in the middle. The room will be romantic set up in the dark light with candle and electric light color that can change different colors every day. Enthaice’s concept is simple and warmed with care. It will provide the perfect place to enjoy a Thai cuisine. It will offer delivery, catering, and private party. - Consumers: Target Audiences * people between age of 25-45 * Health conscious consumers who are seeking healthy dishes * Adventurous consumers who enjoy trying new foods * Consumers who enjoys Asian foods and rice dishes * Office workers and local residents ...
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...barriers fell, the CEO of Nestle Barbeck-Latmathe seized the opportunity and decided it’s the right time for Nestle to expand geographically into the developed and emerging markets such as those in Eastern Europe, India and Asia. By doing this, Barbeck drove Nestle’s performance dramatically, taking into consideration the massive number of potential customers in these regions and the enlargement in Nestle’s customer’s base. In the 1990’s; Nestle managed its environment by acquiring other companies. The companies which Neslte acquired at that time included U.S. food companies Carnation, Buitoni Pasta, Ralston Purina, Dreyer’s ice cream and Chef America, the British chocolate maker Rowntree, the French bottled water company Perrier, and the Mexican food maker Ortega. It is noticeable that Neslte regards acquisitions and efforts at diversification as logical ways to supplement their business. Nestle only acquires food making companies, the business it has special knowledge and expertise in. After all, Barbeck’s intentions were to customize these products to suit the tastes of customers in different countries around the world as he was eager to enter other markets. Later, Nestle managed the environment by increasing operating efficiencies. Barbeck made many decisions to achieve this and reduce the cost of managing global operations. These decisions included cutting the work force by 20%, closing 150 factories, designing a new streamlined operating structure and using advanced...
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...Why are so many Americans drawn to fast food? Do they realize what goes on behind the scenes? The fast food industry operates by assembly lines. This means cheap labor because the workers specialize in one skill and are classified as unskilled labor. So, our fast food is cheap and we eat it because it's cheap, it fills us up and we have more money in our pockets to spend on other things. But, is this the way it should be? Fast food is the food of choice for many people because engineers have skewed it to be cheap only to make healthy food become more expensive. In my opinion, organic foods are what we should be putting in our bodies. But the problem is these foods are very expensive. My solution is better regulation of the fast food industry with stricter laws for hiring and producing quality foods. Unfortunately, it's not just the fast food industry that is ruining Americans health. The meat industry needs better laws and regulations as well. The average person eats 200 lbs of meat per year but if they knew how the animals are treated and what they're being fed, I believe they would reconsider what they're eating. Chickens are being fed antibiotics to make them grow faster and fatter. The slaughtering conditions are many times horrendous with workers treating the animals with no respect and abusing the animals. The reasons for much of this mistreatment is due to the fact that the workers themselves were unhappy with the way they were being treated and would get...
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...this on many issues; I do not believe that my stance on off shore drilling is an issue of stereotyping. I have reassured my stance by reading and researching this stance. As stated in a USA Today article (Jervis, Welch, & Wolf, 7/14), “When oil is brought up from beneath the ocean floor, other things are, too. Chemicals and toxic substances such as mercury and lead can be discharged back into the ocean”. The oil and chemicals are harming sea mammals and the water they live in. The other problem off shore drilling is the chance of oil spills. In April 2010, the BP oil company encountered an oil spill in the Gulf that lasted for about 3 months. Chemicals from offshore drilling combined with oil from spills have had an effect on the food we eat. Sea food lovers are seeing the effects in the pocket books;...
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...TABLE OF CONTENTS 1)1.0 Executive Summary…………………………………………………… Page 3 2)2.0 Situation Analysis……………………………………………………… Page 4 2.1 Company Analysis…………………………………………………….. Page 4-7 2.2 Macro-environmental PEST analysis ………………………………… Page 8-11 2.3 Market Analysis……………………………………………………… Page12-13 2.4 Competitor Analysis………………………………………………….. Page 14-17 2.5 SWOT Analysis……………………………………………………… Page 18-20 3) 3.0 Market Targeting and Positioning……………………………………… Page21 3.1Target Market…………………………………………………………… Page21-22 3.2 Product Positioning……………………………………………………… Page 23-24 4) 4.0 Marketing Strategy……………………………………………………… Page25 4.1 Product…………………………………………………………………. Page25-29 4.2 Price…………………………………………………………………… Page30-33 4.3 Promotion……………………………………………………………… Page34-38 4.4 Distribution……………………………………………………………. Page39-42 5) 5.0 Financial…………………………………………………………………… Page43-46 6) 6.0 Control……………………………………………………………………… Page47-51 7) References……………………………………………………………………...... Page 52 1. Executive Summary First of all, we decided to choice HupSeng as our title of marketing plan. HupSeng is a well know brand in Malaysia. Besides, there have several type of biscuits brand in Melaka, Malaysia such as Julie’s, Oriental, Munchy’s and so on. All of these...
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...Background Charlie Lubin an entrepreneur named his line of cheesecakes after his daughter, Sara Lee. In the 1950s, Consolidated Foods bought out his company, where he continued to be the senior executive for many years. In the 1980s, Consolidated Foods changed its name to Sara lee. Sara Lee started out as a small wholesale distributor of sugar, coffee, and tea, then it acquire a food processing, packaging, and distribution, and then retail food business Sara Lee Corporation is now a global manufacturer and marketer of brand-name products for consumers globally focused primarily on the meats, bakery, beverage and household products categories. Its major brands include Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Senseo and of course its namesake, Sara Lee. The corporation has five segments, namely: North American Retail, North American Fresh Bakery, North American Foodservice, International Beverage and International Bakery. Just as any other organization, Sara Lee has a vision, mission, and values. Their vision is to be the first choice of consumers and customers around the world by bringing together innovative ideas, continuous improvement and people who make things happen. Their mission is “To simply delight you…every day.” Values; Act with Integrity, Use Imagination, Be Inclusive, Work as a Team, Have Passion to excel. *INTEGRITY, IMAGINATION, INCLUSIVE, TEAM, PASSION* (www.saralee.com) This paper’s discussion that includes the corporate strategy and how its retrenchment...
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...Home-made Food and Fast Food These days, most people prefer fast food rather than home-made food. People are alike in needing food in order to survive, but they differ in choosing the kind of food they're having. Fast food and home-made food have considerable dissimilarities in preparation time, convenience, and quality. Nowadays, fast food attracts people more than home-made food does. It's known as the food that you don't have to prepare. Fast food is more common because people are always busy, and in a hurry, so they head towards fast food restaurants to save their time. For example, if a worker works for a long time and doesn't have enough time to cook a meal, (he/she) will definitely consume a fast food meal. Fast food is also common because it's convenient and people can find fast food restaurants in all places. Most fast food restaurants are generally bad for people's health, because bad quality of ingredients is used. For instance, most of the fast food restaurants consume the cheapest kind of chicken, which maybe a potential risk to people's health. On the other hand, home than fast food-made food has less attraction. A reason for this is that home-made food needs lots of time until it gets ready. For instance, people should wait for several hours in order to have a ready home-made meal. Another reason is that home-made food is less convenient than fast food. For example, you may not find all the ingredients you need in one grocery, yet you have to look in several...
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...SCI/165 Food borne illness short answer questions 1. What is the infectious agent (pathogen) that causes this infectious disease? For example, the name of the bacteria, virus or parasite. Salmonella is an infection with salmonella bacteria. 2. How is this infectious agent transmitted through food or water? Salmonella can definitely be transmitted through food products, mostly raw foods. It can definitely be transmitted on food that has been prepared on surfaces that has already cam in contact with the illness. I have also read that you can get salmonella from handling pets such as reptiles like snakes and turtles. It can be found in water and soil as well. 3. What is an example of a real life outbreak of this food borne illness in the United States? There was recently an outbreak of salmonella illness in spring 2008. It was founded and investigated when hundreds of people through out the United States became sick after eating contaminated food, They actually came to the conclusion that it could have came from fresh jalapeno and Serrano peppers from Mexico. They also considered raw tomatoes as well. They ended up narrowing it down to what farms that were involved. After doing some research and found this article it did shock me because I was 18 years old at the time of this outbreak and I have never heard of this happening. I do think that everyone should be aware of things like this when it happens because it will educate...
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...Responding with Memoirs The first time that I was introduced to unfamiliar food would be the first time I ate fish. I was at my best friend’s house and her mom had made dinner. Now for most that’s not too bad but after growing up in my family ever since I could remember our only pets were fish since the places we lived would not allow us to get bigger animals. I grew to identify that fish are pets even if they are not very good one or very fun at all. Either way I see fish as something to have around the house that you take care of and not as food. To say the least it was an immense shock would be putting it lightly, to be served a meal of mainly fish, especially seeing it how it was placed on the plate still entirely whole which made me actually have Goosebumps. As the plate was served to me I was completely and utterly speechless, and in a very unfortunate situation. I did not want to appear rude by refusing the meal, seeing as how a fish doesn’t really overwhelm most people as most households normally serve fish sticks, or fish prepared in different ways. Yet I knew with every fiber of my being I did not want to even touch my meal with a 10 foot pole. All I could do was stare which as many individuals know the when dealing with the whole mind over matter thing, staring at the object which is causing you distress can make the whole situation go from bad to worse. I was at a loss, so I turned to my best friend for help or guidance on what I should do, without insulting her...
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...The movies “Forks over Knives” and “Food Inc” both deal with food and their effects on humans. How food is produced and what they put in it is what affects humans and their health. The movie “Forks over Knives” deals with disease in relation to food such as cancer and coronary disease. The movie suggests the disease that humans face can be controlled or revised by not eating animals baled and proceeded foods also move to plant based nutrition. The movie “Food Inc” is trying to show you what happen on a farm and how they process there chickens. The movie had represented from chicken growers such as Perdue and Tyson and deals with food production and distribution. Nutrition’s in the food produced was low to increase profits and lower cost for production. They hire cheap labor Immigrants workers that were treated in humane and they were unsanitary while they handled the food. In both movies there are similarities “Food Inc” and “Forks over Knives” they talk about food and health nutrition. “Food Inc” is talking about health nutrition when the animals are processes with toxic that can provide bacteria. “Forks over Knives” they also talked about animals based on food being unhealthy nutrition. The main differences in “Food Inc” and “Forks over Knives” they talk about how food is prepared and how major food companies benefit from unhealthy food production “Food Inc” deals with the food production being cheap for companies and poor health for consumers. “Forks over Knives” deals...
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...I. Introduction When eating healthy, it means to give you the variety of foods that have many nutrients to maintain your health, make you feel good about yourself, and also have energy that we all need every day to run on. Nutrition is important worldwide. By eating healthy it helps your body to stay strong and healthy. A healthy life is a happy life. II. The types of food should you be eating when trying to stay healthy. A. Things you should eat when trying to stay healthy.. 1. Fruits is one good way of eating healthy. 2. Vegetables is another good way of eating healthy. B. Things you shouldn’t eat when trying to eat healthy. 1. A lot of salts is bed eating. 2. A lot of fats in your diet isn’t good when trying to eat healthy. III. Some things that can help when eating healthy. A. How healthy eating benefits you. 1. Eating healthy makes you live longer. 2. Eating healthy helps fight diseases. B. How healthy eating affects you. 1. Healthy eating makes you feel better about yourself. 2. Eating healthy gives you energy. IV. Maintaining a healthy weight. A. Balancing your food choices over time for healthy eating. 1. Select foods that are low in ingredients when eating healthy. 2. When missing out on one food group one day make up for it the next day. B. Knowing your diet pitfalls. 1. Write down everything you eat for a few days. 2. Check your list of what you ate that...
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