U.S. Army Sergeant Bowe Bergdahl's recent dishonorable discharge is teaching us all a valuable lesson about loyalty. While lawyers are claiming Bergdahl was mentally unfit for duty and should not have been in Afghanistan, the facts remain true. The young Army Sergeant deserted his post, putting lives at risk and forever ruining his reputation.

You might not think this story applies to you, but it applies to us all. In the business world, reputation is absolutely necessary for survival. You can't abandon your coworkers and consumers when things get a little shaky. Here are some tips how to avoid this unfortunate fate in the business world.

HOW NOT TO BECOME THE BOWE BERGDAHL OF BUSINESS: TRUST

At first, people trusted Bowe Bergdahl, but as …show more content…
Unfortunately, he disobeyed that order and the rest is history. As a business, you, too, have to be aware of your impact and reputation on your environment. With social media today, it's even harder to maintain a good reputation. All consumers have a substantial voice on the Internet, so you need to be on your toes at all times.

HOW NOT TO BECOME THE BOWE BERGDAHL OF BUSINESS: REPUTATION WILL HELP …show more content…
Research shows that people are willing to pay a higher price for goods that come from a better background. For example, people want to know where they get their food from. Is it environmentally friendly? Is the company lying about it? More then ever, honesty and morals are playing into how people buy. Unless you want to end up like Bowe Bergdahl, set out with an honest plan of attack and stick with it.

HOW NOT TO BECOME THE BOWE BERGDAHL OF BUSINESS: BE A LEADER

We don't have to talk about how Bowe Bergdahl is not a leader. That much is obvious. So now, switching to the business world, leadership is essential to your survival. Just like in the real world, no one wants to follow a follower. There is a reason Apple iPhones are number one compared to the hundreds of copycat products out there. They are the undisputed leader in the industry, and until someone firmly challenges that, they will stay that way.

HOW NOT TO BECOME THE BOWE BERGDAHL OF BUSINESS: FIX YOUR