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Army

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Submitted By andersonadvocare
Words 1854
Pages 8
Jenna Jamar
Due March 20, 2015
Final Paper

1. Compare Porter’s 3 generic strategies to the 3 value disciplines.

Porter’s 3 generic strategies in the book have a few similarities to that of the 3 value disciplines from the paper “Customer Intimacy and Other Value Disciplines”. The generic strategies are overall cost leadership, differentiation, and focus. The value disciplines include operational excellence, customer intimacy, and product leadership.
To begin with, I am going to look at overall cost leadership from the 3 generic strategies. This strategy is for a firm who wants to achieve the lowest production and distribution cost so they can undercut the competition. This is actually very similar to the operational excellence of the value disciplines. The value discipline says a firm would want the leanest production level and the highest efficiency to win their customer loyalty and become a leader in their market. These are similar in the effect that they want a low production cost in each strategy and low overhead costs. However, the Harvard Business Review article takes it a step farther to include convenience for their customer. And despite that they both talk about lean production costs, the article does not solely say lowest, the article puts more emphasis on delivering the products the customers want at competitive prices. If a company solely goes for lowest cost like the book’s generic strategy, they could be undercut by a competing firm and could hurt their business farther than if they focused on a superior product with a competitive price.
The next generic strategy from the book we will evaluate is the differentiation strategy. In this strategy a business concentrates on achieving superior performance of their product with excellent quality, precise components, and communicate them expertly. Thus, the firm must have a quality product that is

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