Problem satement:
“Factor effect on consumer buying behavior”
Objective:
I want to find out what variables effect on consumer buying behavior. MODEL Consumer buying behavior

Social income class

Independent variable Dependent variable

Literature :
BUYING BEHAVIOR AND CONSUMPTION: SOCIAL CLASS VERSUS INCOME
Mirelia milnic, Gordana culina
Survey methodology was used to collect data. The questionnaire consisted of 22 questions of Social class formed by three determinants: occupation, education and income. The largest weight (4) was given to occupation, as the most important determinant of the social class, while education and income were given the same weight (3).
Income information is obtained by asking the respondent to which of the 10 income groups his/her family belongs. house keeper scores (10) students (9) prisoners (8) Machine operators skilled and unskilled jobs (7) Skilled employees - workers in manufacturing,. (6) (office workers), (5). school teachers, engineers, (4) Middle management, owners of small businesses, (3) Higher level business executives or managers, 2) Government top officials, “rich” business owners (1).
Social class and income groups for certain products/services social class and income have a considerable influence on buyers' behavior. Consumption or usage of all product/service categories we tested, significantly differ based on their social class affiliation. The same goes for income, with the exception of the connection between income and consumption of macrobiotic food. social class is superior in seven of them: macrobiotic food, types of consumed meat, choice of buying criteria for clothing, automobile ownership, frequency of theater visits, housing arrangements and importance of furniture design. It could