...ACKNOWLEDGEMENT Alhamdulillah, thanks to Allah SWT, finally I have finish this industrial training report excellently. In this opportunity, I would like to give my greatest appreciation to all people surround me that help me a lot during this industrial training. Firstly, I would like to express my gratefulness to {YOUR COMPANY SDN. BHD}. especially to my boss {YOUR BOSS} for give me the opportunity to have an industrial training at this company. Regarding that, I also would like to thank my supervisor, {YOUR SV}, for giving me guidance in patience as long as in this internship. She/He teaches me and gives me a lot of knowledge especially about civil works. She/He also involves me into several project and meeting so that I can gain more knowledge and experiences while building up my confidence to communicate with people. Other than that, the members together with me undergo the industrial training have generously given their time and expertise to better my work. I thank them for their contribution and their good-natured support. I must acknowledge as well to my father, who taught me that the best kind of knowledge to have is that which is learned for its own sake. It is also dedicated to my mother, who taught me that even the largest task can be accomplished if it is done one step at a time. My thanks must go also to my lecturer {YOUR LECT}, who visited me during my training. Last but not least, for those I did not mention, please accept my apologies and thank you to...
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...Marketing Associate Professor MARK1012: LECTURE 2A Marketing Strategy Strategy Marketing Environment Consumer and Business Market Introduction to Marketing Marketing Research 1 MARKETING FUNDAMENTALS: LECTURE 2: RAZZAQUE Lecture objectives 1. 2. 3. 4. 5. Explain company‐wide strategic planning and its four steps Discuss how to design business portfolios and develop growth strategies Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value Describe the elements of a customer‐driven marketing strategy and mix, and the forces that influence it List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment L 2L2A-3 3 Strategic planning: A task and a process The task of selecting an overall company strategy for long‐ run survival and growth. The process of developing and maintaining a strategic fit between the organisation’s goals and capabilities and its changing marketing opportunities. Sets the stage for the rest of the planning in the firm such as annual plans and long‐range plans which deal with the company’s current businesses and how to keep them going. Strategies follow a hierarchy Corporate level Strategic Business Unit (SBU) Level Functional Level of SBU ( eg Marketing Strategy) RAZZAQUE:UNSW L L2A-4 24 2 MARKETING FUNDAMENTALS:...
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...Abstract Liberal arts and business are programmes of study that are very relevant at the tertiary level as well as to industry. However in the past few decades, the two areas of knowledge have been facing varying fortunes. Interest and student enrollment for liberal arts education has declined sharply while on the other hand interest and enrollment for business education programmes has seen a tremendous increase. This literature review examines works of several scholars and academic authorities on issues relating to liberal arts and business. The paper recommends an interdisciplinary approach in promoting and enhancing the study of liberal arts and business at the tertiary level. In concluding, both liberal arts and business programs remain essential to academic and social development. Moreover an integrated liberal arts and business education certainly develops thoughtful, flexible and well informed leaders 1.0 Introduction The past few decades have witnessed a massive shift from the study of liberal arts toward more “practical” and job focused programs such as engineering, business and medicine. This significant change stems from the desire of students and industry for university programs that are more relevant to job and industry requirements. As reported by Delucchi (1997) “the curricular trend in higher education since about 1970 has been toward studies related to work… Enrollment concerns in recent years have compelled many liberal arts colleges to abandon or sharply...
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...The Art of Writing Business Letters Write letter in a manner such as to secure the respect and consideration of the person with whom you correspond. The rules for the mechanical execution of a letter are few; understanding and observing the rules already considered for composition, the writer has only to study perfect naturalness of expression, to write a letter well. [pic][pic] Variously missing from their letters are headings, dates, inside addresses, salutations and complimentary closings. And the forms are disheveled. Frankly, in terms of form, often I am unable to distinguish any discernible differences between letters written by students, their teachers and by many other professionals. Apparently, for many, the art of writing a standard business letter has been lost. What are considered essential elements for a standard business letter. Know the format. Whatever the content of your letter, visually it should resemble the picture below. Note that business letters are composed in common fonts such as Arial or Times New Roman, and that they are justified to the left. Most employ block paragraphing - i.e., to start a new paragraph, hit "return" twice and don't use an indent. [pic] [pic] Letterhead. Include the sender's company and the company address; if you're self-employed or an independent contractor, add your name either in place of the company name or on top of it. If your company has pre-designed letterhead, use this; otherwise, simply typing the...
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...Communication: The Art of Keeping a Business Alive Amie Jo Prieskorn Organization Overview J C Penney Company, Inc. was founded in 1902 and has grown to be a major retailer, operating department stores in 49 states and Puerto Rico. In addition to department store sales, J C Penney offers a thriving internet sales site at jcp.com. Retail sales include fashion apparel, footwear, jewelry, cosmetics and home furnishings as well as in store services of styling salons, optical, photography and interior design. According to the J C Penney SWOT Analysis, J C Penney “is headquartered in Plano, Texas and employed approximately 116,000 people, including part-time employees, as of February 2, 2013.”(p.3) these figures do not include the recent sources which indicate future store closings and layoffs. J C Penney’s “key competitors include Kohl's Corporation, Macy's, Target Corporation and Wal-Mart Stores. Some of these companies have substantially larger resources, offer frequent promotions and reduce their selling prices.”(p.8) It is because of these facts that J C Penney finds itself in the predicament it is in. J C Penney sacrificed its customer’s loyalty by taking away its promotions and sales prices in favor of a more streamlined selling experience. There will be no need for sales or coupons because they will sell their products at the lowest possible price every day. In theory this is a good idea, but only if it works, and it didn’t. Consumers want sales, they thrive...
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...develop strategies as they are managements’ game plan for growing the business, staking out a market position, attracting and pleasing customers, competing successfully, conducting operations, and achieving targeted objectives. Strategic management is the set of managerial decisions and actions that determines the long-run performance of a firm. The question however arises as to whether strategic management is an art or a science or that it is simply a mixture of luck and good judgement. Introduction Firms or companies today face a broad array of risks, problems and issues, be they strategic, operational, financial, customer, vendor, competitor, to name a few. Moreover, concerns about increased international competition brought about by the rapid globalisation phenomenon abound not only in the US but also in Europe with the further expansion of the European Union and in Asia and Latin America due to increased economic integration in these regions. Management experts therefore have argued time and again that firms or companies should respond to environmental changes, such as increased competition, by engaging in more systematic planning to anticipate and respond to changing and unforeseen events. The reason for this argument is because formal strategic planning has been seen to enhance a firm’s performance. Thompson et al (2006) explain that a firm’s strategy is its management game plan for growing the business, staking out a market position, attracting and pleasing customers...
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...THE MARTIAL ARTS ACADEMY SCHOOL MANAGEMENT SYSTEM THE MARTIAL ARTS ACADEMY SCHOOL MANAGEMENT SYSTEM PROJECT TITLE: MAAS MS PROJECT CHARTER BUSINESS CASE VERSION 1 MARCH 2014 TABLE OF CONTENTS Project Description 3 Measurable Organization Value: MOV3 Deliverable Structure Chart Use-Case Diagram Scope Change Procedure Comparison of Alternatives 3 Skills, Knowledge & Roles5 Roles and Responsibilities6 Meeting Schedule7 Team Communication8 Team Rules and Expectations8 Signatures10 Project Description: MAAS MS The Martial Arts Academy has hired Bella Tech Solutions to design a system to help automate their business operations, improve student retention, and increase revenue. The academy has found that their paper-based process for school enrollment, class entry, and skill progression to become more difficult to manage. For example, instructors have found it difficult to keep track of the classes that students have actually registered for and attended. Also, they have observed an opportunity to maintain an accurate account of the student skill level and progression. Bella Tech Solutions has been tasked with the job of creating a system to automate all of their paper based processes that will directly increase the Martial Arts Academy monthly revenue. The name of the project is MAAS MS, which stands for “Martial Arts Academy School Management System” (pronounced Mac Miss); represents the project team assembled by Bella Tech Solutions to create...
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...« When someone achieves greatness in any field – such as the arts, science, politics, or business – that person’s achievements are more important than any of his or her personal faults?” When someone attains greatness in any field – such as the arts, science, politics, or business, should we judge the individual by his or her personal life or by the achievement only? In my opinion, focusing on the achievement is far more important and relevant than on personal faults. Personal mistakes are part of human life, if they have no link with your accomplished work, we should not take them into consideration. Many great individuals succeed despite some personal flaws or missteps. I will illustrate this statement with several examples of memorable men. Winston Churchill was a British politician, officer, historian and writer during the 20th century. He served as prime minister twice; he was recognized as one of the greatest wartime leaders of his century and received the Nobel Prize in literature. His weakness was to appreciate alcohol at any time of the day. Nevertheless, the fact that he appreciated alcohol is irrelevant to judge his accomplishments, especially in difficult time of war, in the field of politics. This statement is available for any field. For example, in the Arts, let’s take the case of Roman Polanski. He achieves greatness as a film director, a producer and a writer. His films received multiples awards and nominations. However, he has a legal history, arrested...
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...nonsense about how arts management is somehow special, but a good manager should be able to transpose their management skills to meet the needs of their business, arts or otherwise.’ Dave Moutry (2012). - Is there a need for arts managers? Introduction: On the basis of the quote mentioned in the title by Dave Moutrey (2012), I think he is trying to convey that there is not much difference between an arts manager and a general business manager. He mentions that he has heard from a lot of people saying that being an arts manager is different or maybe superior to a general manager. However he concludes that if a person is a skilled professional then that is enough, as long as it helps him to achieve the organizations goals and gets the work done on time, whether it is in the arts or any other sector. Bendixen (2000) cited in Caust (2010) shares the same thoughts as Moutrey, where he says that managing an arts organization is not much different than managing any other business activity. Based on Dave Moutrey’s quote I would like to add an extract from Kirchberg and Zembylas’s (2010; p. 2) article on Arts Management: A Sociological Inquiry: “Arts management has been traditionally closely associated with business economics and management studies. An extreme position would therefore argue that arts management represents a professional field that has no significant difference to any other business field. Hence, persons with practical experience in any business might be competent...
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...Module 8 Paper Business research methods Literature Review March 8, 2013 Abstract The purpose of this paper is to review literature discussing the issue of liberal arts and business. In this literature review, the distinguishing factors between liberal arts and business are discussed. The paper discuses the importance of each discipline and reviews the importance of aligning these disciplines into a university curricula to widen the perspective of college graduates, and improve their overall well being as human beings and as professionals. This review has shown that greater importance should be given to the qualities that liberal arts education brings to the work place and the society in general. By blending liberal arts and business education, graduates are equipped with multiple tools to tackle adversities in their work place, think analytically, and solve problems they might encounter which are not thought in traditional classroom environment. Introduction What is liberal art? According to Bogart, 2011, it's an education that provides an overview of the arts, humanities (the study of the human condition), social sciences, mathematics and natural sciences. Traditionally, liberal art majors find it more difficult obtaining employment because it is assumed that their area of study is not specific enough or perhaps lacks the concentration needed to contribute quickly in a business organization. The advantages a liberal art education provides for a student is the ability...
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...justice California State University Northridge Business, Management, Marketing, and Related Support Services, Social Sciences, Psychology, Communication, Journalism, and Related Programs, and Liberal Arts and Sciences, General Studies and Humanities Humboldt State University Natural Resources and Conservation, Visual and Performing Arts, Social Sciences, Biological and Biomedical Sciences, and Liberal Arts and Sciences, General Studies and Humanities Los Angeles Film School Film Colorado Mesa University Business/Commerce, Registered Nursing/Registered Nurse, Kinesiology and Exercise Science, Psychology, and Biology/Biological Sciences Rocky Mountain College of Art & Design Art & Design University of Northern Colorado Health Professions and Related Clinical Sciences, Multi-/Interdisciplinary Studies, Business, Management, Marketing, and Related Support Services, Social Sciences, and Communication and Media Studies Western State Colorado University Business, Management, Marketing, and Related Support Services, Parks, Recreation, Leisure, and Fitness Studies, Social Sciences, Psychology, and Visual and Performing Arts Colorado State University Business, Management, Marketing, and Related Support Services, Family and Consumer Sciences/Human Sciences, Biological and Biomedical Sciences, Communication, Journalism, and Related Programs, and Social Sciences Quinnipiac University Health Professions and Related Programs, Business, Management, Marketing, and Related Support Services...
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...Marketing American Western Art in China Lewis Clark State College Business 482-7501 Introduction Specializing in American Western and wildlife art, the idea of penetrating the Chinese art market is very intriguing, and it has been on the mind of art dealers of all genres for years. The first section of this paper will analyze China and the business experience including GDP, etiquette, negotiating, business attire, and banquet dinners. The next section will discuss China's market structure and direct foreign investors. Third, discusses China's demographics followed by advertising regulations. Finally, the Chinese art market will be introduced and in section two, a marketing strategy will be proposed to enter China's art market, create demand for American Western and wildlife art, and discuss strategic partnerships and co-branding opportunities. China And The Business Experience For centuries, China stood as a leading civilization, outpacing the rest of the world in the arts and sciences, but in the 19th and early 20th centuries, the country was beset by civil unrest, major famines, military defeats, and foreign occupation. After World War II, the communists under MAO Zedong established an autocratic socialist system that, while ensuring China's sovereignty, imposed strict controls over everyday life and cost the lives of tens of millions of people. After 1978, MAO's successor DENG Xiaoping and other leaders focused on market-oriented economic development...
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...University Northridge | Business, Management, Marketing, and Related Support Services, Social Sciences, Psychology, Communication, Journalism, and Related Programs, and Liberal Arts and Sciences, General Studies and Humanities | Humboldt State University | Natural Resources and Conservation, Visual and Performing Arts, Social Sciences, Biological and Biomedical Sciences, and Liberal Arts and Sciences, General Studies and Humanities | Los Angeles Film School | Film | Colorado Mesa University | Business/Commerce, Registered Nursing/Registered Nurse, Kinesiology and Exercise Science, Psychology, and Biology/Biological Sciences | Rocky Mountain College of Art & Design | Art & Design | University of Northern Colorado | Health Professions and Related Clinical Sciences, Multi-/Interdisciplinary Studies, Business, Management, Marketing, and Related Support Services, Social Sciences, and Communication and Media Studies | Western State Colorado University | Business, Management, Marketing, and Related Support Services, Parks, Recreation, Leisure, and Fitness Studies, Social Sciences, Psychology, and Visual and Performing Arts | Colorado State University | Business, Management, Marketing, and Related Support Services, Family and Consumer Sciences/Human Sciences, Biological and Biomedical Sciences, Communication, Journalism, and Related Programs, and Social Sciences | Quinnipiac University | Health Professions and Related Programs, Business, Management, Marketing,...
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...G4 | GCSE English | Katherine Davey | G4 | | AS English Literature | Francesca Thomas | A58 | | | | | Archaeology: Unit 1 | Caroline Wilcox | B254 | Archaeology: Unit 2 | Caroline Wilcox | B254 | | Vocational Business assignment completion | Kemi Osoba | A49 | Vocational Business assignment completion | Bekoe Newman | A49 | | Vocational Sport and Travel Tourism assignment completion | Danny Chilvers | A50 | Vocational Sport and Travel Tourism assignment completion | Danny Chilvers | A50 | | AS /A2 GraphicsExtend Diploma Year 2 Final Major Project | Mark Pearson | Art Rooms | AS /A2 GraphicsExtend Diploma Year 2 Final Major Project | Mark Pearson | Art Rooms | Spring Term Revision Schedule 2013-14 Week 1 | Tuesday 8th April | | Morning session 10.00-12.00 | Afternoon Session 1.00-3.00 | | Subject/course | Teacher | Room | Subject/course | Teacher | Room | | A2 Business (China Research Theme) | Nessa | A25 | AS Business | Nessa | A25 | | A2 Economics | Charles | G5 | AS Economics | Charles | | | AS Business | Sarah (11.00-12.30) | A39 | A2 Business (Higher level exam technique) | Sarah | A39 | | AS Law | Amina | A26 | | | | | Vocational Business assignment completion | Kemi Osoba | A49 | Vocational Business assignment completion | Bekoe Newman | A49...
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... Management and the Arts Jacob Ongsiaco Arts and Entertainment Management MGT 235- CRN 22019 Management and the Arts The first chapter of Management and the Arts introduces the Arts and Entertainment industry and how to create art to connect to the community successfully. The chapter also gives and introduction to the different classification systems that are used to organize business concepts in the creative industry. Students enrolled in the Arts and Entertainment course can relate to this summary because of the mutual interest of the specific Management industry of Arts and Entertainment. It is very important to learn and retain a basic overview of the field of study students enter before going into specific details. William J Byrnes’ makes his primary point very clear of how important the introduction is of concepts work together to create what the Arts and Entertainment industry entails, and the process of management and skills required to be a successful arts manager is for a successful career. This paper will elaborate on opportunities for arts managers, the management process, and the levels and types of managers Byrnes’ discusses in his introductory chapter. Opportunities for Arts Managers In the world of Arts and Entertainment management, business is so big and demanding. There is opportunity in every type of job level. Hard-working and effective leaders and managers with the required skills are needed in thousands of arts organizations. Because...
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