...Difference Between Art and Entertainment by Jeff Goins | 99 Comments Art, they say, is in the eye of the beholder. Which is a nice way of saying it’s whatever you want it to be. But I don’t believe that. Photo credit: Mark Heard (Creative Commons) Although I don’t have an objective perspective (nobody does), and mine is but one opinion, I believe there is such a thing as good and bad art. Maybe that’s asking too much, for us to label art “good” or “bad,” or maybe that feels too restrictive. That’s fine, I suppose; I don’t want to impose my artistic standards on someone else, nor would I appreciate having it the other way around. But what is not okay is calling something “art” when it’s not — when it is, in fact, something else. Art versus entertainment My friend Stephen pointed out recently, quoting Makoto Fujimura I think, that the difference between art and entertainment is subtle, but important: Entertainment gives you a predictable pleasure… Art leads to transformation. If that’s true, then we may have a problem, because what a lot of people call “art” isn’t changing us. At best, it’s entertaining us, dulling our senses and inebriating us to the realities of the world. Which is not the point. Art is supposed to transform: * It surprises. * It wounds. * It changes. Entertainment makes us feel good. It doesn’t surprise us; it meets our expectations. And that’s why we like entertainment: it coddles us. But the problem with entertainment is it leaves us...
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...-Notes What is sports and entertainment marketing? Marketing Basics * Marketing- planning and executing the conception (product), pricing, promotion, and distribution (place) of ideas, goods, and services to create exchanges that satisfy needs/ objectives. * AMA- American Marketing Association * Price is cost to make it and the + * Promotion- is how you got the name out there * Distribution- shipping out of your goods * An idea is intangible and relates to a feeling * Blending of four marketing elements -product -price -place -promotion Customer Needs * Customers needs should be primary focus of marketing * Products must be desirable * Ability to operate profitable ( housing market was a key indicator as to the U.S. economy) Marketing Functions * Product/ Service management: Designing, developing, maintaining, improving, and acquiring products or services so they meet needs * Nike has decided to produce pink running shoes in support of breast cancer awareness. Which function of marketing is this? Product/ service management. * Distribution (place): Determining the best way to get a company’s products or services to the consumer. * Getting the materials to the manufacturing plant, Where to distribute your products, * Selling: direct and personal communication with customers * Marketing- Information management: gathering and using information about customers to improve business decisions making ...
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...alternative filmsMainstream films can best be defined as commercial films that are made by major entertainment studios or companies that are owned by international media conglomerates. Because of better financing, these films can afford more expensive actors, wide releases, and are sold at popular retail stores. This has become known as the studio system. Films made by major studios or companies that are not owned by a media conglomerate but are distributed by a company owned by a media conglomerate (see Lucasfilm) are also considered to be mainstream and are often referred to as mainstream independent films. Companies that are completely independent, such as Lionsgate, also produce mainstream films, from a cultural standpoint, but independent of the studio system. The alternative to mainstream films are sub genre films that appeal to a certain audience, such as African American films. Low budget films, art films, and experimental films are often the starting point for entertainers who wish to enter into the mainstream circuit or a sub genre circuit. Mainstream films are targeted for all cultures and audiences, with the dominating culture and audience being the primary marketing focus, while sub genre films are marketed towards only one specific culture and audience. Mainstream films often recruit talent from all film genres and backgrounds. Alternative media are media (newspapers, radio, television, magazines, movies, Internet, etc.) which provide alternative information to the...
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...Marketing Research and Strategic Marketing Plan Produced by Business Administration 126 Advanced Marketing (“West Coast Marketing”) Saint Mary’s College of California Professor Eric Kolhede December 14.2011 Students of Business Administration 126 Advanced Marketing (“West Coast Marketing”) Saint Mary’s College of California Abdul Malik Khan | Maria Ahlqvist | Alexandra Smith | Maria Orozco | Alisa Mosman | Matt Cardoza | Ally Short | Matt King | Amanda Minguillon | Melissa Queen | Anthony Costa | Nick Fong | Ben Rigel | Nick Tuttle | Betsy Serrano | Nicole Arce | Britany Linton | Nirbhik Trehan | Dawn Shipley | Priscilla Esparza | Dayna Best | Steven Dawson – Roberts | Elanor Pitts | Steven Vargas | Evan Schlinkert | Thomas Vo | James Palmer | Tommy Mohoric | John Howe | Tracy Vasquez* | Maddy Aliotti | | Professor Eric Kolhede*Coordinator | | Table of Contents I. Executive Summary 1 II. Research Problem 3 III. Situation (SWOT) Analysis 7 A. External Macro-environmental Forces 7 1) Demographic and Social/Cultural Trends Purpose 7 2) Economic Environment 16 3) Technological Dimension 21 4) Political Environment 27 5) Legal Environment 31 6) Cooperative Environment 33 7) Product Market Analysis 36 8) Competitive Analysis 50 B. Internal Environment 71 1) Introduction 71 2) Resources 75 3) Marketing Mix Program 77 4) Conclusion 77 IV. Primary Research 79 A. Focus Groups 79 B. Sampling Plan 93 1) Population 93 2) Sample Size 94 ...
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...Yoyo 1 Yonia Yoyo Professor Doyle Art 333 20 September 2015 Globalization and the Art Market The expression "globalization" is universal and loose. In any case, it is important to consider what it implies for the craftsmanship market and the most extensive circle of aesthetic creation. According to Manfred B. Steger’s book, Globalization: A Very Short Introduction, the term globalization refers to the “expansion and intensification of social relations and consciousness across world-time and world-space” (Steger). In other words, globalization applies to an arrangement of social procedures that seems to change our present social state of debilitating nationality into one of globalist. In the book of Globalization, Steger defines globalization as a “social process through the shifting of human interactions by reaching the goal of globality.” He then explained that by adding the suffix ‘-ization,’ the term globalization means that the process of globality is still under the development towards a new condition of postmodern globality; that globality has not yet been reached. Globalization equivalents to cross-outskirt trade of worth, including monetary action. Merchandise and administrations change hands crosswise over area and ocean and individuals profit. The relationships between the global and the local art market work closely together: examining at the art market in a local scale is the best way for one to look at the art market in a global context. For instance...
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...HUMA205-1203A-15 Art Appreciation Steven R Cross AIU Online 10 June, 2012 Abstract Art takes form in many different ways of expression. Some throughout history express a way of life and belief, while others many express an escape for what back then may be the normal thoughts and patterns. The viewer may take from the art, knowledge or feelings of life back then. As time went by people and lifestyles changed as well did art and expression. Art Appreciation Encyclopedia Britannica (Encyclopaedia Britannica, Inc., 2012) describes art as “a visual object or experience consciously created through an expression of skill or imagination. The term art encompasses diverse media such as painting, sculpture, printmaking, drawing, decorative arts, photography, and installation”. UBC (Belton, 2008) explains art as “•the product of conscious intention, •a self-rewarding activity, •a tendency to unite dissimilar things, •a concern with change and variety, •the aesthetic exploitation of familiarity vs. surprise, •the aesthetic exploitation of tension vs. release, •the imposition of order on disorder, •the creation of illusions, •an indulgence in sensuousness, •the exhibition of skill, •a desire to convey meanings, •an indulgence in fantasy, •the aggrandizement of self or others, •illustration, •the heightening of existence, •revelation, •personal adornment or embellishment, •therapy, •the giving of meaning to life, •the generation of unselfconscious...
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...Home Entertainment: Cable TV vs. Internet Streaming Service Miguel A. Resendiz Campbell University Home Entertainment: Cable TV vs. Internet Streaming In my household we are a family of four which includes my wife, my teenage brother, my daughter and me. When it comes to entertainment, we are very dependent on television. We have some shows that we enjoy as a family and because of the age difference and different interest we also have shows that we enjoy watching independently. The necessity of having a home entertainment that is low priced and adaptable to the needs of the family leads to analyze the decision whether to continue with cable television or switch to internet streaming. Home entertainment in America is constantly evolving side by side with technology. The Cable television industry has been dominating home entertainment market for many years but a new industry is now in the challenge, the new competitor is Internet Streaming Service and is also rising with technology. In his book, On-Demand Culture: Digital Delivery and the Future of Movies, Dr. Tyron explains, “Digital delivery not only affects the economic models of the movie industry but also promotes an on-demand culture, in which the practices of movie-going and the perceptions of media culture are transformed. Movie viewers are now re-imagined as individualized and mobile, able to watch practically anywhere or anytime they wish, while having access to aspects of film culture—such as film festivals...
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...Interpreting Antiquity Archaeology 1- what is archaeology and ancient history? Archaeology- the study of past cultures through their material remains Archaeology and ancient history? Material remains vs written records Contrast ‘pre history’ Texts written by ancient writers about the Greek and Roman past - Herodotus, Polybius, Tacitus, Livy Mostly survived as manuscripts copied by medieval monks- NOT found on archaeological sites Exceptions- some that combine archaeology material evidence and historical written records Eg Inscriptions- written records (on stone, bronze etc) AND material remains (eg a statue base with inscription on to Lucius Licinius Primitivus, Misenum, Italy) Kinds of material evidence: Pottery, building foundations, human/faunal remains, weapons, tools, coins, floral remains, fruit seeds, fish bones, works of art (tell us about myth, culture, games etc) Culture - human behaviour in societies- religion, economy, military, entertainment, political, social stature, food preparation and eating, death and burial Archaeology vs collecting and antiquarianism Archaeology involves the study of material remains for a reason =in order to study culture Contrast with collecting and ‘antiquarianism’ – in which the objects collected are themselves the sole focus of interest Archaeology and History Archaeology and history are not the same History deals primarily with written evidence Archaeology deals primarily with material evidence We must...
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...Assignment 1 Week 2 Danny Castillo English 225 Instructor David Preizler April 21, 2014 For my clip from http://movieclips.com/sKPe5-real-steel-movie-twin-cities-vs-atom/ is from the movie “Reel Steel”. It stars Hugh Jackman in a story where he is a former boxer that fights robots in a sort of Robot MMA in the future with his son. He plays the character of Charlie, and his son Max played by Dakota Goyo. The scene that we will be analyzing will be the one in where their robot Atom fights another robot named “Twin Cities”. The director for this movie is Shawn Levy (movieclips.com). In making a movie, that person is usually the director. “His or her role is often similar to that of the foreman, translating the screenwriter’s story so that the actors and crew can carry it out. And like the foreman, it’s up to the director to turn the elements he or she builds with—words, images, and sound—into something not just coherent but entertaining, even moving. It’s no accident that when films are described, they’re often talked about as the possession of the director—Martin Scorsese’s Taxi Driver, Spike Lee’s Do the Right Thing, and the like”.(Goodykoontz/Jacobs). It’s the director’s job to make sure that everything in the movie goes exactly the way it should. He controls the way actors do things, whether they can improvise or not, down to overseeing the editing. He or she is the overall boss on the set. They interpret or take the screenwriters story and make it into a running film...
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...future. Creating your own world and living a life you could only otherwise dream about. Even providing treatments to the medically impaired virtual reality is a miracle technology with seemingly limitless application. However everything has a price, could this amazing creation have a hidden danger? Why would anyone want to live their real lives that are full of uncertainty, lack of comfort, and no control when they could have everything they have ever desired in a world they create. I believe their are various uses for this technology but without proper restrictions we will lost in the addictive worlds we create for ourselves. When we think of virtual reality we often think of video games and simulated worlds that are used for entertainment or relaxation, but I think that real world application is what makes this technology so remarkable. many companies are incorporating simulated driving so that they may train new vehicle operators without having to worry about damages if a mistake is made. This applies especially to the operation of aircraft where you are traveling at hundreds of miles per hour and have to account for wind as well as a multitude of situations that may arise when you are thousands of feet in the air. Without virtual training these pilots would only be able to learn first hand and a simple mistake or oversight could cost many their lives. In the Navy you have to be prepared for anything to go wrong. Aboard a ship in the middle of the ocean with no...
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...hills. They chose that location because the river was easy to cross and was easy to defend. The United States thought it’d be a good idea to be located on the Western Hemisphere of North America because they wanted to see how much they could expand their territory. Ancient Rome’s army was made up of farmers. The U.S. learned from history’s mistakes and doesn’t want to repeat it. Their army is made up of three components. These three components are; The Regular Army, the National Guard and Army Reserve. So far, our armies have had a couple loses but for the greater part, they have been victorious. Entertainment in Rome was focused on plays in the theaters, horse and chariot racing in the Circus Maximus and gladiator shows in the coliseum. Entertainment in the U.S. varies from state to state. Some of the entertainment the U.S. adopted was theater plays and shows. Modern day entertainment revolves around television and the Internet. Ancient Rome’s downfall was because of the political uprisings, economic problems and military problems. After Constantine, the first Christian emperor, Rome was divided into two parts; the Western Roman Empire and the Eastern Roman Empire. Soon Germanic began invading the Western Roman Empire territory in 410, 455 and 475 BCE. The last Roman Empire was disposed. On the other hand, the Eastern Roman Empire lasted another 1,000...
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...Strategy in Entrepreneurial Ventures A case study by, Arun Venkatachalam FT MBA 2009/10 May, 2010 Table of Contents 1. 1.1. 1.2. 1.3. 1.4. 2. 2.1. 2.2. 2.3. 2.4. 2.5. 3. 3.1. 3.2. 3.3. 3.4. 4. 4.1. 4.2. 4.3. 5. BACKGROUND ....................................................................................................................................... 3 Who or What is ‘LOVEFiLM.COM’? ................................................................................................. 3 Why are they considered a high growth entrepreneurial company? ..................................................... 4 Where they are currently? .................................................................................................................... 6 What is the basis for this report? .......................................................................................................... 6 BEGININING OF ‘LOVEFiLM.COM’ .................................................................................................... 7 The Innovative Online Business Opportunity ...................................................................................... 7 The Market Analysis of 2001/2002 ...................................................................................................... 9 Strategic Analysis of the Business Environment ................................................................................ 10 Competitor Analysis ...........................................
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...Running Head: ART AND CULTURE THROUGH THE MIDDLE AGES AND BEYOND Art and Culture through the Middle Ages and Beyond IWT1 Abstract In this essay I compare the art of Middle Ages period to the art of the Pop Art period. I begin by explaining each period and the social and cultural factors contributing to art during the era. I then give examples of musical works from each time, a liturgical piece from Guillaume de Machaut, and a rock and roll song from Pop Art icon Elvis Presley. A summary includes a compare and contrast of the styles in whole and of the specific pieces, noting the impact of rock and roll on modern day music and society. Art and Culture through the Middle Ages and Beyond The subject of art throughout history is one that is widely debated and highly subject to interpretation. One thing that isn’t debatable is that cultural influences from centuries ago are as relevant as ever, from theming box office movies to manipulating the way we see the world around us. Of course, art forms are available in a wide variety, but I find music to be perhaps the most influential. To further elaborate, I will give an explanation of two separate periods of music through history in the following essay. The Middle Ages The Middle Ages, also referred to as the Medieval period, was a time when science and technology were being pursued perhaps more than ever, yet humanism wasn’t quite in the lead. “We are inclined today to romanticize the Middle Ages as a time when things...
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...since then the minorities had been protesting against the discrimination and inequality in entertainment industries. This includes the discrimination in vote, ownership, basic human rights and social rights which led to the stride of the minorities to protest for the equal rights living in a country. For example in America, the black Americans were hunted and lynched by the white Americans and it was celebrated as a sport. So in mid of 20th century, although the black Americans got their freedom, they still faced the color racism by the majority of America. Stereotyping against minorities through entertainment started at the start of the entertainment industry in the world. Unfortunately, stereotyping against the minorities through media was also recorded by the film’s historians. Considering the example of Joseph Goebbels, who was the propaganda general during World War 2 and he was considered to be the founder of the discrimination portrayed in his directed films. During Nazi Regime, there were many stereotyping against the Jews and this discrimination was proudly displayed by the Goebbels propaganda they specifically targeted the Jewish controlled organization and they were negatively portrayed in the entire film. However these stereotyping ended by the end of National Socialist Party but sadly the practice of stereotyping the minorities through film remained in the entertainment industry. During early 40’s, the stereotyping against minorities through media had become a...
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...area (Graham), fixed/vertical torso (ballet). Pelvis: sexual, primitive instincts and desires Chest: emotions and feelings Head: intellect, rationality, process of thinking 3. Characteristic use of “performance space”. (a three dimensional spatial grid symbolically defines the space) i.e. movements that occur in the air (jumps & lifts) or gestures towards upper space – mostly associated with the pure, heavenly, etc. movements on the flor –associations with more earthly existence. 2 THEATRE DANCE From Aristocratic Entertainments (1300-1600) to Court Spectacles (1530s-1640s) to French Court Ballet – “The Sun King” Dancing (1650-1700s) French nobility “dancing” in the entertainments and spectacles to show off their power and dignity. Spectacles organized by courts, dukedoms, etc. quickly became competitive, one court trying to display greater power and wealth than another. Idealisation of aristocratic power became the new impetus for dance. Court entertainments were prepared with great care. They were 4-5 hours elaborate programs consisting of unconnected episodes of allegory, acting, dancing, singing, poetry, music. They were prepared to celebrate a marriage, a birth, a victory, welcoming of a...
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