...Insändningsuppgift 3 Gule Akman 800102-0547 Inledning Denna text kommer att belysa närmare på hur produkten skor, som Jimmy Choo Ltd. (JCL) tillverkar och säljer, hur de arbetar kring denna produkt. Texten kommer gå närmare in på hur JCL har valt att arbeta med varumärket och vilka olika typer av produktmix varumärket använder sig utav, vidare hur deras prissättningsstrategi ser ut. Jag kommer att försöka kika närmare på de olika medel och verktyg JCL använder sig utav för att kunna skapa en profit på denna produkt och med dess varumärke. Teori Produktegenskaper Med en produktegenskap menas vad en produkt kan ha att erbjuda marknaden i form av uppmärksamhet, förvärv, användning eller konsumtion som kan tillfredsställa ett behov eller önskan hos konsumenter. En produkt inkluderar allt från materiella föremål till platser, tillställningar, organisationer, anställda, idéer, dessa separerade eller i kombination av varandra. Vidare kan man definiera och utvärdera dessa produkter ytterligare genom 3 nivåer, grundläggande kundvärde, den faktiska produkten och den utökande produkten. Grundläggande kundvärde visar på den faktiska problemlösning och dess fördelar en konsument söker när de köper en produkt. Själva produkten inkluderar allt som finns runt produkten och detta inkluderar kvalitets nivån, funktioner, designen, varumärkesnamnet och paketeringen. Med den utökande produkten menas själva produkten plus de olika service och fördelar som kommer med produkten såsom garanti...
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...IJB-2735; No. of Pages 23 ARTICLE IN PRESS i n t e r n a t i o n a l j o u r n a l o f m e d i c a l i n f o r m a t i c s x x x ( 2 0 1 1 ) xxx–xxx journal homepage: www.intl.elsevierhealth.com/journals/ijmi Older adults: Are they ready to adopt health-related ICT? Tsipi Heart ∗ , Efrat Kalderon Department of Industrial Engineering & Management, Ben-Gurion University of the Negev, Israel a r t i c l e Article history: i n f o a b s t r a c t Background: : The proportion of older adults in the population is steadily increasing, causing healthcare costs to rise dramatically. This situation calls for the implementation of healthrelated information and communication technologies (ICT) to assist in providing more costeffective healthcare to the elderly. In order for such a measure to succeed, older adults must be prepared to adopt these technologies. Prior research shows, however, that this population lags behind in ICT adoption, although some believe that this is a temporary phenomenon that will soon change. Objectives: : To assess use by older adults of technology in general and ICT in particular, in order to evaluate their readiness to adopt health-related ICT. Method: : We employed the questionnaire used by Selwyn et al. in 2000 in the UK, as well as a survey instrument used by Morris and Venkatesh, to examine the validity of the theory of planned behavior (TPB) in the context of computer use by older employees. 123 respondents answered the questions...
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...Consumer purchase intention for organic personal care products Hee Yeon Kim and Jae-Eun Chung Department of Consumer Sciences, The Ohio State University, Columbus, Ohio, USA Abstract Purpose – Using the theory of planned behavior (TPB) to examine the effects of consumer values and past experiences on consumer purchase intention of organic personal care products, this study aims to consider further the moderating effect of perceived behavioral control on the attitudeintention relationship. Design/methodology/approach – An online survey was conducted with 207 online panel members, and multiple regression analysis was used to test the relationships among the variables. Findings – The results indicate that environmental consciousness and appearance consciousness positively influence attitude toward buying organic personal care products. The addition of past experiences as a predictor of purchase intention and perceived behavioral control as a moderator of the attitude-purchase intention relationship yielded an improvement on the TPB model. Practical implications – This study suggests that retailers can develop effective marketing strategies emphasizing ecological beauty, product safety, and affordable prices to increase consumers’ intentions to buy organic personal care products. Originality/value – This study provides valuable insight into US consumer behavior regarding organic personal care products by examining the factors that influence consumers’ attitudes toward buying organic...
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...IT Doesn’t Matter by Nicholas G. Carr Reprint r0305b May 2003 HBR Case Study Leadership Development: Perk or Priority? r0305a Idalene F Kesner . HBR at Large IT Doesn’t Matter r0305b Nicholas G. Carr Is Silence Killing Your Company? r0305c Leslie Perlow and Stephanie Williams Global Gamesmanship r0305d Ian C. MacMillan, Alexander B. van Putten, and Rita Gunther McGrath The High Cost of Accurate Knowledge r0305e Kathleen M. Sutcliffe and Klaus Weber Hedging Customers r0305f Ravi Dhar and Rashi Glazer The Nonprofit Sector’s $100 Billion Opportunity r0305g Bill Bradley, Paul Jansen, and Les Silverman Best Practice Diamonds in the Data Mine r0305h Gary Loveman Frontiers Don’t Trust Your Gut Eric Bonabeau r0305j H B R AT L A R G E IT Doesn’t Matter by Nicholas G. Carr As information technology’s power and ubiquity have grown, its strategic importance has diminished. The way you approach IT investment and management will need to change dramatically. I n 1968, a young Intel engineer named Ted Hoff found a way to put the circuits necessary for computer processing onto a tiny piece of silicon. His invention of the microprocessor spurred a series of technological breakthroughs – desktop computers, local and wide area networks, enterprise software, and the Internet – that have transformed the business world. Today, no one would dispute that information technology has ...
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...8900 CB Leeuwarden, The Netherlands E-mail: h.p.koldijk@nhl.nl; tel.: +3158 2511 670 Received 29 October 2012; accepted 4 December 2012 Abstract A vast amount of studies stress the importance of growing enterprises for ensuring employment and economic growth in a country. Moreover, there is a wide variety of studies that identify the characteristics of high-growth firms as compared to those of low-growth firms. There exist also the studies that focus on the characteristics of successful entrepreneurs. The results of such studies provide input for governmental bodies seeking to (re)design their policies on economic growth. Scarcer, however, is research on how growth is experienced by enterprises (and entrepreneurs) themselves. This article presents the outcomes of a survey concerning a representative sample of the Dutch tourism sector in the province of Fryslân. According to this explorative study, different...
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...Barbara Hruzova Kajsa Olsson Abstract The Swedish coffee culture is changing and bringing new business opportunities for multinational coffee shops. Our purpose with this dissertation was to describe the Swedish coffee culture and its changes. We wanted to increase our knowledge about how these changes can make Sweden a more attractive country for coffee shops, like Starbucks, wanting to establish in Sweden. We choose to use a qualitative method with an abductive approach. To gather the primary data we interviewed one barista and sent questionnaires to staff at different big coffee shops in Sweden. The interview questions were made out of five categories of describing culture by Rugman and Hodgetts. These answers and a multiple of articles helped us to describe the coffee culture and the changes. In the conclusion several benefits for coffee shops were identified from the cultural changes. Among the benefits we could see...
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...Jönköping International Business School Jönköping University B eh avioral F i nance Investors’ Rationality Bachelor Thesis within Finance Authors: Bernéus, Hannes Sandberg, Carl Wahlbeck, David Tutor: Jönköping Österlund, Urban December, 2008 Acknowledgement We would like to thank our tutor Mr. Urban Österlund for his support and guidance. We are also grateful for all valuable comments and insights from our fellow students during seminar sessions. We would also like to present a special thanks to Johan Sandberg at Swedbank Robur and Viktor Östebo at Nordnet. Without Mr. Sandberg’s and Mr. Östebo’s contribution, this thesis would not have been possible to complete. To all the respondents: thank you for your participation! _____________ Hannes Bernéus ____________ Carl Sandberg Jönköping International Business School Date: 2008-12-11 i _____________ David Wahlbeck Bachelor Thesis within Business Administration Title: Authors: Tutor: Date: Subject terms: Behavioral Finance – Investors’ Rationality. Hannes Bernéus, Carl Sandberg, David Wahlbeck Urban Österlund 2008-12-02 Behavioral Finance, Behavioral Economics, Finance, Economic Psychology. Abstract Purpose: The purpose of this thesis is to examine if professional investors are indicating tendencies of irrational behavior when exposed to certain psychological dilemmas related to the financial world. Background: A new field within financial theory emerged...
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...Do companies have complete freedom to act Do companies have complete freedom to act? Analyse the doctrine of ultra vires and the proposed reforms in the Companies Bill designed to grant companies full capacity. The doctrine of ultra vires has been fervently debated for many years since its conception in the 19th century, and has caused widespread confusion within the sphere of company law. It will be necessary, in order to construct a thourough and fluidous argument, to outline the history and development of the ultra vires doctrine and why, some would argue, it has become the bane of company law. It will also be necessary to dicuss the relevance of ultra vires to modern company law and the efforts to curtail its widespread influence. The DTI’s White Paper Modernising Company Law, presented to Parliament in 2002 seeks to afford companies the ability to act with unlimited capacity and therefore remove the problems associated with the ultra vires doctrine which will be discussed shortly. This essay will adopt the normative approach that companies, in order to fulfil their potential should have the ability to expand by any means possible to achieve the most economically efficient response. The doctrine of ultra vires is widely regarded as a way in which the company law can be responsive to different bodies and constituencies. The doctrine of ultra vires has been subjected to many reforms and has been highly criticised since it was first introduced, this is largely due to the fact...
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...`çêéçê~íÉ=pçÅá~ä=oÉëéçåëáÄáäáíó=áå= íÜÉ=eçíÉä=fåÇìëíêó=Ó=^=`êçëë= `ìäíìê~ä=mÉêëéÉÅíáîÉ= qÉêÉë~=kçêÇ Miljö och hållbart företagande Magisteruppsats 2006:4 Centrum för tvärvetenskaplig miljöforskning Vår välfärd bygger på att samspelet mellan människa, samhälle och natur fungerar. Forskning om hur samhället vårdar basen för sin välfärd, och når hållbar utveckling, kräver kunskap från flera områden. Därför finns Centrum för tvärvetenskaplig miljöforskning, CTM. CTM är ett fristående centrum vid Stockholms universitet som verkar för samarbete över fakultetsgränserna. Vi samarbetar med alla institutioner vid Stockholms universitet som bedriver miljörelaterad forskning. CTM utvecklar tvärvetenskapliga utbildningar, samordnar större forskningsprojekt och informerar omvärlden om universitetets miljöforskning. Centrum för tvärvetenskaplig miljöforskning hette tidigare Centrum för naturresurs- och miljöforskning, CNM, och har funnits vid Stockholms universitet sedan 1990. Hemsida: www.ctm.su.se STOCKHOLM UNIVERSITY Centre for Transdisciplinary Environmental Research Sustainable Enterprising Master’s Thesis (20p) CORPORATE SOCIAL RESPONSIBILITY IN THE HOTEL INDUSTRY: A CROSS CULTURAL PERSPECTIVE TERESA NORD Academic Advisor: Hans Rämö Stockholm University School of Business Master’s Thesis (20p), Fall 2006, Stockholm University ABSTRACT Attention to business ethics in varying environmental, economic and cultural contexts has become increasingly important as...
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...not only become dependent but addicted to our text trance inducing, video playing, face booking internet device wrapped in plastic and glass. The split second our precious phone could touch social media and the internet it was over, we were hooked and there is no turning back. The cellphone has become the single most used portable computing component of our lives and the most disposable and the most intertwined. We could start our story with vendors or marketers but I will discuss some of the more main stream ideology first, i.e. what makes a smartphone a smartphone by definition. From a technological point the discussion is fairly simple really, you take a small LCD screen, battery, cellular radio, CPU and RAM plus a really cool operating system. Voilà! A cell phone. The advanced micro-technology coupled with highly consumable content and our social interactions make the Internet larger and the world smaller. A user could be texting a colleague in Christ Church who could be doing a Facebook Check-In while texting a Twitter post exposing his or her comments or thoughts to tens of thousands of internet denizens almost simultaneously. Within seconds subscribers throughout the planet are touched or notified minute by minute of goings on all over the globe. Newspapers, magazines, technical groups all “ in the cloud “ and the service providers are laying out the mediums required for the interconnection, the smartphone.(Laptopmag.com 2009 ) From an engineering standpoint...
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...A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality James Agarwal, Naresh K. Malhotra, and Ruth N. Bolton ABSTRACT The spread of global culture is being facilitated by the proliferation of transnational corporations, the rise of global capitalism, widespread aspiration for material possessions, and the homogenization of global consumption. The extent of convergence of cultural values across nations has been debated by international marketing researchers. However, from a practical standpoint, transnational firms require a cross-national, cross-cultural approach to market segmentation that can be used to guide the development of global marketing strategies. In this study, the authors investigate the application of cross-national versus cross-cultural approaches to market segmentation through a rigorous empirical investigation in the context of banking services. Although services constitute the fastest growing sector of the world economy, few studies have examined global market segmentation strategies for them. The authors develop theory-based crossnational hypotheses and test them by estimating a structural model of consumers’ perceived service quality using survey data from two countries: the United States and India. They test cross-cultural hypotheses by estimating the same model on culture-based clusters. They demonstrate that there are distinctive differences between cross-national and crosscultural...
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...Mid Sweden University The Department of Information Technology and Media (ITM) Author: Katarina Lundqvist, kalu9700@student.miun.se Study program: Master of Science in Engineering – Computer Engineering, 270 higher education credits Examiner: Tingting Zhang, tingting.zhang@miun.se Tutor: Aron Larsson, aron.larsson@miun.se Tutor: Mats Olsson, mats.olsson@sogeti.se Scope: 20102 words inclusive of appendices Date: 2010-03-17 M.Sc. Thesis in Computer Engineering AV, 30 higher education credits Tools for Business Intelligence A comparison between Cognos 8 BI, Microsoft BI and SAP BW/NetWeaver Katarina Lundqvist Abstract 2010-03-17 Tools for Business Intelligence A comparison between Cognos 8 BI, Microsoft BI and SAP BW/NetWeaver Katarina Lundqvist Abstract The aim of the thesis was to conduct a general study of Business Intelligence and BI systems followed by a comparison of Cognos 8 BI, Microsoft BI and SAP BW/NetWeaver. The goal was to distinguish similarities and differences between the tools regarding technique, cost, usability and educational need and to provide a mapping for different customer situations. The method consisted of a theoretical study followed by a practical part including development, testing and interviews. The comparison showed that SAP and Microsoft both use the client/server model while Cognos is an integrated web-based system built on SOA. SQL Server can only be installed on Windows while BW and Cognos also support...
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...TUI University Paul A. Krasulski Module 1 SLP: Segmentation, Targeting and Positioning SLP Branded Product: Apple iPhone 4S MKT 501: Strategic Marketing Dr. Francisca Nkadi July 23, 2012 Abstract Purpose: the purpose of this paper is to identify a branded product or service to be examined through the session; examining elements of consumer behavior as they relate to market segmentation, targeting, and positioning for it. This paper, and subsequent papers, will lead to a SWOT marketing analysis of the chosen branded product. Methodology/approach: the branded product for this paper will be Apple’s iPhone4S. Data to be covered in this first paper will include the following: Product/Brand Analyzed Corporate Background Market/Industry Analysis and Competition Market Segmentation and Target Marketing Relevant External Factors Module 1 SWOT Analysis Findings: Apple is a leader in sales and production in US Markets; with products that appeal across target markets. iPhone 4S sales have eclipsed internal Apple brands, as well as other smartphone companies in the U.S. market. Recent sales dominance, however, has not established an industry lead. Samsung, in partnership with Google’s Android Operating system, owns the global marketplace with something like 21% of total market share. Apple faces both technological and political challenges in the largest smartphone market, China, as it is unable to establish a partnership with the largest carriers there due to non-4G/LTE...
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...Corporate Social Responsibility, Audit Fees, and Audit Opinions Long Chen School of Management George Mason University E-mail: lchenk@gmu.edu Bin Srinidhi Department of Accountancy City University of Hong Kong E-mail: acbin@cityu.edu.hk Albert Tsang School of Accountancy The Chinese University of Hong Kong E-mail: albert.tsang@cuhk.edu.hk Wei Yu Department of Accounting and Information Management The University of Tennessee E-mail: wyu4@utk.edu March 30, 2012 We thank Zhiyan Cao, Joseph Carcello, Keith Jones, Kathryn Kadous, Roger Simnett, and seminar participants at the City University of Hong Kong, George Mason University, National University of Singapore, Singapore Management University, Sun Yat-sen Business School, 2011 Academic Conference on Social Responsibility held by the University of Washington Tacoma, and 2012 AAA Auditing Section Midyear Conference for their helpful comments. Corporate Social Responsibility, Audit Fees, and Audit Opinions Abstract Using a sample of U.S. firms from 2000-2008, we examine whether and how their Corporate Social Responsibility (CSR) affects audit fees and the audit opinions. We find that auditors charge lower fees and reduce the propensity to issue going concern qualifications to client firms with superior CSR performance, but increase them for clients with significant CSR concerns. We interpret this finding as suggesting that the auditors use CSR information as an indicator of the client’s...
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...authors, such as Appian and Dio, may have been influenced by these earlier, hostile accounts of Fulvia. This is the first study in English to make use of all the available evidence, both literary and material, pertaining to Fulvia. Modern scholarship has a tendency to concentrate almost exclusively on events towards the end of Fulvia’s life, in particular the Perusine War, about which the evidence is much more abundant in later sources such as Appian and Dio. However, to do this ignores the importance of her earlier activities which, if studied more fully, can help to explain her later actions in the 40’s BC. This thesis is divided into five chapters. The first provides an introduction to the topic and a biography of Fulvia. The second is a review of the modern scholarship ii on Fulvia. The third focuses on the contemporary sources,...
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