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RESEARCHING PEOPLE AND ORGANIZATIONS
By Jennifer Rowley This article entitled researching people and organizations has been written by Jennifer Rowley who are Lecturer in the School for Business and Regional Development, University of Wales, Bangor, UK. This article has been promotes research as a tool in the armoury of the professionals in changing environment. First of all this article has been discussed about the essential considerations for good research. Next, the author discussed more about the approaches to research that Library and information professionals can use to structure the way in which they look at their environment, and the organization in and with which they are working such as observation, case studies and action research. Firstly, the author discussed the four essential criteria for good researches are add to existing knowledge, a clear purpose or research question objectivity and reliability and as well as access, ethics and politics. In order to achieve add to existing knowledge, it is important because it might mean reading the professional literature on the latest self-service digital library development. Next, more discussion in a clear purpose or research question, the question are more likely to be employed in the analysis and this could lead to the formulation of hypothesis that this might be recurrent problem. While, objectivity and reliability are targets to strive towards which is the way in which the researcher conducts the research always has an impact on the outcome. Lastly in essential for good research are access, ethics, and politics. Without access to an organization, research can not be conducted. While in politics, research has the potential ti impact on how individuals are perceived and relate to each another. In ethics, conducting research ethically is concerned with respecting privacy and confidentially. Besides

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