Article Review on:
Toward Culture Intelligence: Turning Cultural Differences into a Workplace Advantage.

The article under review is entitled as "Toward Culture Intelligence: Turning Cultural Differences into a Workplace Advantage." by Earley, P. Christopher, and Elaine Mosakowski. This article has been acquired from the journal, Academy of Management Perspective, Volume 18, Issue No. 3 and was published on August 1, 2004. The article attempts to explain the traditional approaches that were used in understanding and explaining the differences among people who belonged to diverse backgrounds and have a different culture. It then focuses on the recent development of a newer approach that is cultural intelligence, its framework and different managerial profiles that can be helpful for competing with other organizations in this era of diversity and globalization.
The authors have described two traditional approaches in this article that were used to study cultural diversity. The first approach is, the aggregate approach, in which the researchers identify and ascertain the values and beliefs of people in a particular region or a country and then they associate those beliefs and values to those set of people. This approach is more generalized and therefore it does not account for the differences among individuals from the same cultural background. The second approach is, the individual approach, in which the researchers do not focus on the culture to which the individual belongs, thus generalizing the values and beliefs of that culture on the individual, rather it is an approach in which the manager should know what values and beliefs does that particular individual follows. The authors then explain the concept of self-knowledge and how it influences the behavior and the activities of the employees. It articulates that the cultural values and the management practices