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1. Discuss DFA as Fund and as a company. How does it add value to investors? What are the Pros and Cons of Passive Approach?

1. The DFA Company is a type of broker investment company that invest in Small stock. This focus is on a small niche that fits within the realms of the company. This provide limitations to the company about the type of stock they will invest in. However it provides an academic understanding as to which stock the company should select based on the formulations. The company’s growth and profit continued to grow with their academic approaches. The company’s management never set the goal to maximize assets.
DFA based their approach on academic research and skilled traders. This create a essential formula for the company to create a list of possible investments that fit within the company’s ideal portfolio. DFA used a strategy to decrease the costs between the client and DFA as well as create value.
DFA additionally used a value proposition of DFA by using the academic research to create specialized portfolios focusing on the small cap companies (small cap = 300 mil- 2 bill range). This investment approach focused on the Fama and French model. Their research demonstrated the small cap companies tended to outperform the large cap companies.
DFA also added trading capabilities to increase variety among the competitive market while decreasing transaction costs.
Passive Approach - Pros the company created low operating expenses, no initial decision making from managers or the investors. Relied on the fundamentals of the Fama and French Model. Cons the company managers do not actively participate with decisions, performance measures are set by the model and therefore does not include trending or forecasting of the stock variety types. Ex. Technology boom

2. What are the Fama-French findings? Do they make sense? Should we

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