...wanted to hire a Brand Manager for their newly developed Baby Soap as it was an urgent need for them. In recruiting a suitable candidate for the job they have came across many problem areas. According to this case company haven't been able to attract potential candidates to fit into the job well and they have conduct interviews in a rush manner. Somehow they manage to hire a candidate who is not suitable for this job and had not been exposed to strategic Management initiatives in his previous job. They haven't given proper induction and involved him in business activities from the first day without familiarized with the systems and processes of the company. His competency level was far below to the required standards. His Branding team members were really disappointed and de-motivated. In this case study I have identify the problem areas and recommended solutions for the problems. The case has been examined by identifying the similar cases as literature review to classify the situation and to analyze how react for this kind of scenario. Problem Statement When consider the case the main problem is not having a Brand Manager for their newly developed Baby Soap Ranges. The Company wants to hire a Brand Manager. It was a very urgent manpower required to be filled. Forecasting future people needs (demand forecasting) haven't done properly in...
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...Contents Page List of Tables 2 Acknowledgement 3 1. INTODUCTION 1.1 Background of the Organization 4 1.2 Objectives of the Organization 4 1.3 Services and Customers or Market Segments 5 1.4 Organization Structure I 2. OBJECTIVES OF THE STUDY 7 3. REVIEW OF LITERATURE 7 4. ANALYSIS 25 4.1 Methodology 25 4.2 Analysis on 25 Planning Recruitment, Standard Recruitment Procedure and 25 Recruitment Procedure I. Confirming a Vacancy and Creating the JD’s 26 II. Placing Advertisements 27 III. Applying For a Position 28 IV. Short listing Candidates for Interview 28 V. Interviewing Candidates 30 VI. Using Tests and Presentations 32 VII. Making a Selection Decision 34 5. FINDINGS (Key issues) 35 6. RECOMMENDATIONS 36 List of Tables Page Table 1 (table which includes the guidelines to be used when 31 Interviewing candidates. For example: Time) Table 2 (The record sheet used when doing the presentations 33 and tests) ACKNOWLEDGMENT I sincerely acknowledge with thanks the time and expertise shared with me by everyone who contributed towards completing this project report. Special thanks to the HR manager, staff members at the British Council, Colombo who supported me to gather data on this particular area and for the valuable information provided by them in their respective fields. I am...
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...Using Simple Poems to Activate Prior Knowledge (APK) for Learning Abstract This paper offers a practical means of engaging learners in Active Learning (AL) of English by Activating Prior Knowledge (APK) through the use of simple word poem activities used at the outset of classes; that part of a lesson commonly known in Malaysian public school lessons as the Set Induction. However, this and similar techniques go far beyond simple review of material covered in previous lessons, as is currently practised in many of these schools. Students may indeed be able to remember words and phrases (lexis) that represent concepts or ideas studied in the last few lessons but far too often this learning is memorized, not internalised, and is soon lost in the quicksand of short term memory. Using simple poems challenges learners at all levels to engage their imaginations and recall personalised learning, i.e. language and the concepts they represent that are rooted in relevance to their personal experiences and knowledge. Brief explanations of AL and APK are provided as theoretical context. Introduction A brief description of Active Learning and Activating Prior knowledge follows to give the reader a conceptual framework for the activities that follow. What is Active Learning? Learning cannot be achieved if the learner is not actively engaged in the process of learning either mentally or physically or a combination of both. This is common sense. Why then is the concept called...
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...Comprehension in Translation If we ask people who know English whether they understand the following sentence “This car is very powerful” they all say they do. Their comprehension is based on two elements. One is their knowledge of the words and grammar of the English language. But this is not enough. In different contexts and in different situations the word “powerful” may mean different things: “ a powerful car “ in the advertisement is not the same as “ a powerful method” for solving a problem , or “a powerful man” in felling trees, though the three “powerfuls” do not have smth in common. Similarly, the word “car” can mean not only an automobile , but also according to Webster’s New World Dictionary of the American Language it means “ a streetcar; an elevator cage; a part of the balloon which carries people and equipment” . “Understanding” the above sentence means that those hearing or reading it can imagine automobile, probably big, that can run very fast. This is where the second element of comprehension comes in: besides knowledge of the language comprehension implies knowledge of the outside world, called extralinguistic knowledge or encyclopedic knowledge or background knowledge. Comprehension varies from non-comprehension to full comprehension. Total non-comprehension of verbal statements is extremely rare, since the situation and/or content almost always say smth about its meaning. The problem of full comprehension is rather more difficult to deal...
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...Patterns of the Hypnotic Techniques of Milton H. Erickson, M.D. Vol. I Richard Bandler and John Grinder 1 We dedicate this book with the highest reverence to Ghost O.T. a little snow in summer and Mazda (the car for people who can hear) 2 Table of Contents .PREFACE……………………………………Vii AACKNOWLEDGMENTS. . . .. . . . . . . . . . . . . xi GGUIDE TO VOLUME I of Patterns of Erickson's Work 1 PART I Identification of Patterns of Erickson's Hypnotic Work. ………………………………………………..5 Introduction: The Map Is Not the Territory. . …... . . . 7 Preview of Patterns. . . . . .. . . . . . ….. . . . . . . . . . .. 15 The Interspersal Hypnotic Technique for Symptom Correction and Pain Control. . . . . . . . ………... . . .. 26 Basic Trance Induction, with Commentary. . .. . .. 51 A Special Inquiry with Aldous Huxley into the Nature and Character of Various States of Consciousness, with Commentary. . . . . . . … . . . ………… . . . . .. 59 PARTII Familiarization with Patterns of Erickson's Hypnotic Work. . . . . . . ….. . . . . . . . …... . . . . . .. 127 Introduction. . . . . . . . . .. . . . . . . . . . . . . . . . .. 129 PART II (continued) Pacing, Distraction and Utilization of the Dominant Hemisphere. . . . . . . . . . . . . . . . . . . . . . …….. . . .. 137 Accessing the Non-Dominant Hemisphere. . . . .. 179 Conclusion to Part II ……………………………201 PART III Construction of the Patterns of Erickson's Hypnotic Work. . . , . . . , , , . . . , ……………….. . . , . . . . ,. 205 Introduction. . . ,...
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...Effective communication occurs with non-verbal and verbal tools. In this study the body language as non-verbal communication tool is taken to be examined, and teachers' opinions about the use and importance of body language in education are surveyed. Eight open-ended questions are asked to 100 teachers. As a result, it is shown that teachers realize the importance of body language in education, and that they feel the lack of not having body language training in the university, especially in the early years of their career. Keywords: Body language; education; teachers Communication between individuals is divided as verbal and nonverbal communication. Body language is a comprehension and communication tool via physical movements and changes tshow a person's feelings, thoughts, and attitudes about other persons and things. According to Kasikci (2003,p. 26) body language is a form of non-verbal communication that support (as an amplifier, booster of) verbal communication. According to Baltas and Baltas (2002), humans used body language before they developed verbal language. People through body language, share with other people their feelings, thoughts, desires, and needs (p. 11). Body language gives very important clues about people's feelings, attitudes and thoughts, and it helps us to understand their behavior according to their appearance at the point of decision. These clues are important in understanding and assessing both ourselves and other people. According to İzgören...
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...knowledge, enacting a back-to-basics approach. Essentialism ensures that the accumulated wisdom of our civilization as taught in the traditional academic disciplines is passed on from teacher to student. Such disciplines might include Reading, Writing, Literature, Foreign Languages, History, Mathematics, Science, Art, and Music. Moreover, this traditional approach is meant to train the mind, promote reasoning, and ensure a common culture. ESSENTIALISM Essentialism, a conservative educational theory rooted in idealism and realism, arouse in response in progressive education. Basically, the essentialists were concerned with a revival of efforts in the direction of teaching the fundamental tools of learning as the most indispensable type of education. William C. Bagley (1874-1946), recognized a leader of the essentialists in education in 1938, stood in opposition to extreme and radical tendencies in American education. Aims The essentialists have as their ultimate aim “to fit the man to perform justly, skilfully and magnanimously all the offices, both private and public, of peace and of war”. (Wilds and Lottich, p. 471). 1. A fixed curriculum 2. Certain minimum “essentials” literature, mathematics, history, etc., 3. Preconceived educational values; and 4. Individual adaptation to an absolute knowledge exists independently of individuals The indispensable cultural objectives of humanity, the essentials, are goals that must...
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...Proficiency Level of English Communication Skills of BSHM-HRM Students in EARIST Cavite Campus: Input for Enhancement Program In Partial Fulfilment of the Requirements For the Degree of Bachelor of Science in Hospitality Management ABSTRACT English is considered as the universal language therefore it is commonly used as medium of instruction in school, home, and even in society. Being proficient in it is an edge in many aspects like in career, technology, society and even in travelling foreign countries. However,despite of the advantages of being proficient in it, still most of the students were not able to express themselves properly. For some reason, some students could not achieve this we called English Language Proficiency. This study aims to determine the English language proficiency of BSHM-HRM students of EARIST Cavite Campus, Academic Year 2014-2015. A total of fifty (50) selected BSHM-HRM students were taken as respondents of the study. The questionnaire was the data-gathering instrument used. CHAPTER 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTION Hospitality Industry is one of the largest and fastest growing industries in the world. Hence, it involves dealing with different people from different countries. In order to communicate with them, English proficiency is being used. Considered as a universal language, it is no wonder that most of the universities worldwide include English as one of their major subjects. Hence, it is...
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...Enabling strategies enact academic integrity policy. Without long-term, sustainable and practical support resources, a policy will not be enacted, no matter how well it is articulated. The cases in this resource cover a range of academic integrity issues in Australian universities with application for a wider audience. These case studies have been developed by the Academic Integrity Standards Project. “…I suspect that every senior manager needs to have some training in the issue of academic integrity principles. I learnt mine on the job, so I think that needs to be worked through so that the policy and the implementation and the people who have that power understand those principles …So I think the case study models really useful. How would you deal with someone who had this story; you know, what would you do, and then work out what you'd do pragmatically versus where the policy fits from there.” (Senior Manager, University B, Academic Integrity Standards Project) Although they may be based on real life stories, they have been adapted and anonymised for the purposes of this project resource; pseudonyms are used in every instance. The case studies are designed to be used as triggers for discussion in group seminars and primarily target teaching staff, although they could be used for discussion with students or other academic integrity stakeholders. Support for this project/activity has been provided by the Australian Government Office for Learning and Teaching...
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...communication, administration, and training (http://humanresources.about.com/od/glossaryh/f/hr_management.htm) 2. Introduction In our project we choose to study the human resources department in the company Focus Consult Group from Bucharest. We had as a main advantage the fact that one of us did an internship at this company last year and had the opportunity of observing how the HR department actually works within this firm. Moreover, another important reason was the fact that one of us assisted to a job interview. In this way it was easier for us to gather information about the recruitment and selection processes. The goal of this project is to find “What Is the Human Resource Department?” and how it actually performs its tasks. In order to answer this question we decided to study 3 main aspects regarding the HR department in the company: the recruitment and selection processes, the learning and development methods and ways of improving the HR in the company. 3. Presentation of the company Focus Consult Group is a business process outsourcing and consulting firm based in Bucharest, Romania. Founded in 2002 by experienced accounting and finance professionals, Focus Consult Group has today over 150 consultants...
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...rhymes Some rules for teaching grammar 2 3 6 10 15 21 25 27 28 31 1 What is Grammar? • • Language user’s subconscious internal system Linguists’ attempt to codify or describe that system • Sounds of language • Structure and form of words • Arrangement of words into larger units • Meanings of language • Functions of language & its use in context • • • • • Phonology Morphology Syntax Semantics Pragmatics • • “Grammar is the business of taking a language to pieces, to see how it works.” (David Crystal) Grammar is the system of a language. People sometimes describe grammar as the "rules" of a language; but in fact no language has rules. If we use the word "rules", we suggest that somebody created the rules first and then spoke the language, like a new game. But languages did not start like that. Languages started by people making sounds which evolved into words, phrases and sentences. No commonly-spoken language is fixed. All languages change over time. What we call "grammar" is simply a reflection of a language at a particular time. Grammar is the mental system of rules and categories that allows humans to form and interpret the words and sentences of their language. grammar adds meanings that are not easily inferable from the immediate context. The kinds of meanings realised by grammar are principally: • representational - that is, grammar enables us to use language to describe the world in terms of how, when and where things happen e.g. The sun set at 7.30. The...
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...studentNational University of Singapore MW5200 MSC SCIENCE COMMUNICATION PROJECT Project Report Strengthening student engagement in the classroom. Course: Msc (Science Communication) Faculty of Science National University of Singapore Ganeshini D/O Sri kanthan A0075383Y Name: Student ID: Project Supervisor: A/P Helmer Aslaksen ABSTRACT The Ministry of Education (MOE) recognizes the importance of student engagement in the classroom. However, keeping students engaged in the classroom is a challenge for many educators these days. Student engagement is a contested concept, theorized in a variety of different ways within academic literature. This projects aims to define and understand the concept of student engagement. The purpose of this project was also to find out the usage of engagement based approaches in the classroom. The survey results in this project indicate that teachers do use these approaches in the classroom but not frequently enough. Usage of engagement based approaches in the classroom can be increased with changes in attitudes of teachers, sufficient support from schools and changes in modes of assessment. i AKNOWLEDGEMENTS I would like to thank the following people who have helped me in making this Masters Project interesting and a memorable one: Associate Professor Helmer Aslaksen for his guidance and patience. Without his constant assurance and encouragement this would not be possible. Colleagues and friends who contributed...
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... Business Research Problem 8. Primary Business Information 9. Research Proposal ( also in Unit2) 10. Research Methods versus Methodology 11. Types of Research 12. Functions of Business Research 13. Relevance of Business Research to Managers 14. Need to perform Business Research 15. Managerial Effectiveness and Research 16. Management Consultant 17. The Building Blocks of Science in Research 18. Induction & Deduction in Business Research 19. The Case Study as a Research Method 20. Case Study to Assess Business Situations 21. Difference between the case method and a case study? 22. Business Research Topics 23. Business Research in the 21st Century Definition of Research Research in common parlance refers to a search for knowledge. Once can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learner’s Dictionary of Current English lays down the meaning of research as “a careful investigation or inquiry specially through search for new facts in any branch of knowledge.”1 Redman and Mory define research as a “systematized effort to gain new knowledge.”2 Some people consider research as a movement, a movement from the known to the unknown. It is actually a voyage of discovery. We all possess the vital instinct of inquisitiveness for, when the unknown confronts us, we...
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...Beginning theory An introduction to literary and cultural theory Second edition Peter Barry © Peter Barry 1995, 2002 ISBN: 0719062683 Contents Acknowledgements - page x Preface to the second edition - xii Introduction - 1 About this book - 1 Approaching theory - 6 Slop and think: reviewing your study of literature to date - 8 My own 'stock-taking' - 9 1 Theory before 'theory' - liberal humanism - 11 The history of English studies - 11 Stop and think - 11 Ten tenets of liberal humanism - 16 Literary theorising from Aristotle to Leavis some key moments - 21 Liberal humanism in practice - 31 The transition to 'theory' - 32 Some recurrent ideas in critical theory - 34 Selected reading - 36 2 Structuralism - 39 Structuralist chickens and liberal humanist eggs Signs of the fathers - Saussure - 41 Stop and think - 45 The scope of structuralism - 46 What structuralist critics do - 49 Structuralist criticism: examples - 50 Stop and think - 53 Stop and think - 55 39 Stop and think - 57 Selected reading - 60 3 Post-structuralism and deconstruction - 61 Some theoretical differences between structuralism and post-structuralism - 61 Post-structuralism - life on a decentred planet - 65 Stop and think - 68 Structuralism and post-structuralism - some practical differences - 70 What post-structuralist critics do - 73 Deconstruction: an example - 73 Selected reading - 79 4 Postmodernism - 81 What is postmodernism? What was modernism? -...
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...Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction English language teaching has become very important because of the global status of English and people all over the world are learning this language. English language programs worldwide have become increasingly aware of the needs for curriculum review due to both demographic and situational changes taking place. As students’ populations, societal views, and institutional factors are constantly changing, English language programs need to be implemented routinely to make the changes necessary to facilitate the desired outcome of the program. Determining the needs of students is seen as a direct way to inform the teachers of the possible goals and objectives necessary to create a teaching and learning environment suited to the needs of the students. According to Nunan, 1989, the effectiveness of a language program will be dictated as much by the attitudes and expectations of the learners by the specifications of the official curriculum. It is important to understand how students’ perceived language needs because this will give the language teachers the idea on what to teach to the learners. The needs of a learner represent the gap between what the learner wants to get out of the learning experience and his or her current state of knowledge, skill, and enthusiasm (Noessel, 2003). Each learner is unique, and brings to the learning situation his or her own different learning style, knowledge set, pool of past experiences...
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