Acquisition Marketing ∙ Display & Mobile Advertising It launches high effective digital ad campaigns, which offers eBay’s customers personalized, relevant ads they will actually want to see. Because marketers know that an effective digital ad campaign needs to reach the right customers with right message. eBay Enterprise Display is powered by the eBay Audience Platform. It is unique in its ability to use first party commerce data to understand consumer behavior, and apply it in real time to display and targeting and optimization. By skillful applying that knowledge they can reach and engage their ideal audience with greater certainty, less waste, and higher performance. It drives new customer acquisition and increases repeat purchases from existing customers. Display & Mobile Advertising Features. - Location-Based targeting This feature highly depends on smart phones that have access to internet. It send dynamic, creative messages to customers based on their location and engages specific customers based on their device ID, and serves them personalized ads that will drive foot traffic to their store. It helps customers increase their campaign relevance, produce measureable results, and understand cost per store visit. - Benefit from valuable first party commerce data. With over$255 billion in commerce volume and 150 million active users, eBay is one of the world’s largest marketplaces. By using this data in real time they can find the right audience for their campaign and achieve accurate targeting and better performance. They can also combine historical purchase behavior and current in market shopping data with their own first party CRM data to reactivate past customers. - Deterministic cross-device targeting eBay customers like to log on using multiple devices. With 100% privacy-complaint solution, they can use anonymized and aggregated