CHETANA’S BACHELOR
OF
MANAGEMENT STUDIES

SUBJECT:
STRATEGIC MANAGEMENT
TOPIC: BCG MARIX OF PARLE

NAME : RAHUL K. HANUMANTE
CLASS: SYBMS
DIVISION: 'B'
ROLL NO:2220

SUBMITTED TO: MRS. HARMIT KAUR BINDRA
BCG matrix of PARLE
BCG matrix

lets starts with blog Question mark:
In question mark company/product is new in the market. it has very low market share and high market growth.
A long time ago, when the British ruled India, a small factory was set up in the suburbs of of Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time.
A decade later, in 1959, Parle Products began manufacturing biscuits, in addition to sweets and toffees. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality.
STAR:
In a star, market share and market growth are strong. in this company face strong competition. Therefore company need to invest money in promotions and need to create strong chain of dealers for grab the market share. let's see how Parle did this -
The extensive distribution network, built over the years, is a major strength for Parle Products. Parle biscuits & sweets are available to consumers, even in the most remote places and in the smallest of villages with a population of just 500.
Parle has nearly 1,500 wholesalers, catering to 4,25,000 retail outlets directly or indirectly. A two hundred strong dedicated field force services these wholesalers