Managing for environmental sustainability
Jiangsu Zhuhong Forging Co., Ltd.

Table of Contents Executive Summary 3 Introduction 4 History: 4 Ownership 4 Major Products 4 Market presence 4 Jiangsu Zhuhong Forging Co. Ltd. Key Target Market 5 Product 5 Price 5 Promotions 6 Corporate plan 6 1. Manufacturing strategic plans 6 2. Marketing strategic plans 6 3. Human resource strategic plan 7 Environment related strategic plan 7 Environmental Information gathering system 8 Organizational Response Mechanism 8 Behavioral Audit 9 Energy Consumption 9 Emission Level 10 Sentiments of Stakeholders 10 Manufacturing Efficiency 11 New/ Improved product Developments 11 Waste Management 12 Packaging 12 CEO behavior: 12 Environment Safety Mechanism 13 Recommendations 14 References 16

Executive Summary
The report is about the management of environment sustainability of the company Jiangsu Zhuhong Forging Co. Ltd which was prepared after conducting an interview with owner of this company Mr. Mr. Meiyan Yang. The company produces forged rings made of steel for different manufacturing industries like steel, power and cement. These industries are the chief consumers of forged rings are mainly concentrated in the province of China.
The environment safety mechanism as well as environmental sustainability management of the company is very poor as they are more focused towards increasing productivity and efficiency whereas the environment precautions have taken back seat. Thus there were several recommendations made for the Jiangsu Zhuhong Forging Co. Ltd so that they can improve their environment saving mechanism by implementing latest technology and simultaneously increase the productivity of the company. Being in a world where global warming is the major threat, Jiangsu Zhuhong Forging Co. Ltd has to opt for environment