A.Macro Environment

Political , Economic, Social, psychographics.
Political activity
Our Business Principles prohibit payments by Shell companies to political parties. This is to avoid Shell companies buying or being perceived to be buying favors.

In the United States, Shell Oil Company administers a political action committee (Shell Oil Company Employees’ Political Awareness Committee). It is a voluntary, employee-run and employee funded organization, that contributes money to political parties or individual candidates for political office, or organizations that support them. While Shell Oil Company provides administrative support to the Committee, it does not fund the Committee’s donations nor does it make any political contributions itself.
We are calling for change, sharing our expertise and co-operating with governments, companies and other partners. Our Business Principles encourage us to contribute to debates on policy issues that affect our business, our employees or the local communities where we operate.
Our advocacy
Climate change is one of the biggest challenges we face.
We will continue to work with governments to help them set the policy frameworks to create market-based incentives – such as an effective cap-and-trade market for CO2 – that will contribute towards improving energy efficiency and support lower-carbon energy, including carbon capture and storage (CCS) technologies.

We advise governments to use different policy instruments for different sectors.
For heavy industry and the power sector we advocate an emissions trading systems combined with incentives for the rapid demonstration and deployment of new low-carbon technologies.
Transport needs stringent vehicle efficiency targets and incentives for fuels with lower CO2emissions over their lifecycle, as well as measures to manage congestion and road use.
Buildings and appliances