SCHOOL OF BUSINESS AND MANAGEMENT
ABP Post Graduate Diploma in Business Management

Submission Form
Individual Assignment
Title
“Globalization Strategy of McDonald’s Corporation” Reference No | | Subject | CMA | Unit Co-ordinators | Rubina Samad-Waqas Javed | Number of words used | 2,500 | Submission Date | 05.08.2011 | Learning outcomes covered | 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3 | | |

PLEASE NOTE:
By continuing with this page you are confirming that you are already aware regarding instruction and guidelines on plagiarism and collusion. By attaching this sheet to your work you are confirming that the assignment is all your own work.
I have read and understood all of the above

Required
Utilising the Case Study provided, analyse the international business environment and the development of McDonald’s Corporation.
Questions:
1.
a.) Critically evaluate McDonald’s globalisation strategies;
b.) Appraise the benefits and challenges of McDonald’s globalisation strategies;
c.) Examine the effectiveness and efficiency of existing operations.

2. Assuming that McDonald’s Corporation growth strategies had proven unrealistic, examine strategic alternatives available for achieving its goals.

3. Assess the nature of corporate governance of the company and critically discuss its impact and effectiveness.

Guidance to Students
Format
* The assignment should be in a 2500 words (10% under & over allowed) covering the outlined learning outcomes from the units. * The assignment should be typed in 11 or 12 sized font, line spaced at 1 ½ or double spacing; * A cover page should be attached; * The assignment should be structured with an introduction, main body and conclusion with reference using Harvard Referencing System; * The style of the assignment should be one of considering arguments and judgements. Your coursework should address the level of ‘complexity’ or ‘debate’ relevant to the subjects; * Your work should be IN A REPORT FORMAT, highly interesting in readership point of view taking support of figures, charts, pie diagrams, references and conclusions.

Plagiarism
Do not be tempted to plagiarise, this is considered as a serious academic offence. Plagiarism includes: * Copying information directly from the web or books without referencing the material; * Copying another student’s coursework; * Stealing other’s work and submitting it as your own piece of work.

Assignment Submission * Assignment must be ONLINE within the designated deadline. * Do not – under any circumstances - hand the assignment to ANY staff member as claims will not be validated. * Late submissions are not accepted unless a valid reason produced with evidence (medical certificate, etc.) * You need to submit your assignment with a signed copy of authenticity statement.

Assessment Criteria * The assessment criteria are here below defined – please read and understand them; assessments are marked under a ‘MERIT’, ‘PASS’ or ‘REFER’ declaration; * Coursework should be free of grammatical mistakes and spelling errors; * Your work must be organised and highly structured.

AUTHENTICITY STATEMENT
I, _____________________________the undersigned, hereby certify that I have compiled and written the attached portfolio documenting learning from experience without assistance from anyone except academic and faculty mentors. This work is solely my own, and I am solely responsible for the content, organization, and construction of this portfolio.
I further certify with this statement of authenticity that the documents referenced in and submitted as evidence for the learning document are authentic, and I agree to submit originals for examination upon request by the Academic faculty evaluators.
I also hereby acknowledge that I have read the instructions for preparation and submissions of the attached portfolio, and I understand that this portfolio will not be accepted for evaluation if it is determined that it has not been prepared in compliance with those instructions and this statement of certification.
I understand the faculty evaluators, assessors, internal verifiers and external verifiers may contact me directly for additional material, or to schedule a personal interview.
I hereby accept the evaluation of the faculty evaluators as the final determinate of this award.

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