...ASDA Case Stephany Mejia 1. What problems of motivation did Archie Norman discover at ASDA? Archie discovered that beyond the immediate financial crisis ASDA had organizational and cultural issues. These issues created a problem of motivation. ASDA’s top executives had offices in a separate part of the headquarters and were isolated from the rest of the company, one manager explained that executives seemed more interested in “hunting and partying” than in addressing serious issues faced by the company. ASDA had become more bureaucratic and hierarchical. The bureaucracy had reached a point that made it difficult to get anything done. With the financial crisis people feared losing their jobs, so they didn’t want any attention to themselves and this stopped any innovation. There was little integration or interaction between the classes. Executives came mostly from the upper class while lower level employees came from working class. There was clearly a communication issue and subordinates were intimidated by their superiors and thus afraid to tell them anything other than what they wanted to hear. There was also an issue of communication between different departments such as buying, marketing and finance and this made coordinating activities particularly difficult. Since employees were not allowed to do anything and were so afraid this caused them to lack motivation for ASDA. 2. What do you think Archie Norman should have done on his first day on the job? ...
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...ASDA Market share: 2014: 17.2% (second highest behind Tesco) http://www.statista.com/statistics/279900/grocery-market-share-in-the-united-kingdom-uk/ 2013: 17.2% 2012: 17.6% http://www.theguardian.com/business/2013/nov/19/britain-supermarkets-market-share-fall-tesco-sainsburys-lidl 2011: 17.1% 2010: 17.6% http://www.theguardian.com/business/2011/aug/16/supermarkets-market-share-kantar 2009: 17% http://www.economicshelp.org/blog/6288/economics/uk-grocery-market-share/ The table on the right shows ASDA’s market share from 2009 to 2014, as you can see they have had a mixture of growths, at times the growth declined. Currently their market share is at 17.2%, which means they have the second highest percentage, they are only behind Tesco. ASDA’s newest news on what’s going on within the company would be the false advertising, this has been a big problem for them. The problem was that they stated in their advertisement that they had many products cheaper than Argos, although that may be true the way the stated it was wrong. They had said to have around 139 products that were cheaper than the ones sold In Argos and they also said that an independence price checker found out this information. However this figure that ASDA had generated and advertised was completely wrong. In fact Argos had much more cheaper products, Argos had claimed to have around 336 products which were cheaper in their stores compared to ASDA. Due to this problem, it caused many ASDA...
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...motivation did Archie Norman discover at ASDA? ASDA was one of the most successful retail businesses in the United Kingdom. It had a competitive advantage due to its unique superstore structure and its low price leadership in the market. Everything changed all of a sudden as ASDA found itself with demoralized employees, slow growth in sales, and declining profits in 1991 due to many years of lack of interest from previous managers. It had been a 1 billion pounds cash surplus supermarket chain in 1987, and by 1991 it had a debt of over 1 billion pounds. This was the situation that Archie Norman encountered at ASDA when appointed Chief Executive Officer (CEO). The main reasons of the problems that ASDA and Archie Norman had to face were due to complex organizational inefficiencies. The employees had lost the ability to act independently and got used to be told what to do after many years of controlling management. ASDA had become a bureaucratic and hierarchical institution and as a direct result of this rigid functioning structure in the company any kind of innovation was stopped from being encouraged or implemented. Without any innovation ASDA was unable to keep its competitive advantages in the retail market in the United Kingdom. So ASDA and Archie Norman had to face the challenge of transforming the superstore in relation to its management style of doing things as well as implementing a sense of culture based on the core values of ASDA. Management and leadership had to change...
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...and expanding into local areas with superstores and convenience stores as well as on the High Street. Supermarkets expansion has resulted in the suffering and closure of many small local businesses. Dennis Wrong, Socioligist states that in a situation where the gain of one is equivalent to the loss of another so the net gain is zero, it is a ‘zero-sum’ game. This essay examines the relationship between supermarket power and a ‘zero- sum’ game. It shows how the supermarkets gain is balanced by the loss to others and outlines the ‘positive sum’ games of power. The concept of power is viewed in variety of ways by different groups, I feel this depends on the angle you are viewing things from. Contemporary UK has four huge supermarket chains, Asda, Morrisons, Sainsbury’s and Tesco often referred to as ‘giants’ by the economy which indicates the level of power and dominance they have in the market. Every consumer has personal preferences and rights of choice when it comes to making purchases of goods and services. These preferences some would argue, are influenced or controlled by the varieties made available to us along with other contributory factors. With the four supermarket chains dominating the food market, the power they have over what they offer to consumers limits the choices of the consumer. Some would...
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...FOUNDATION TO BUSINESS STRATEGY ALDI ALDI is one of the world’s leading grocery retailers with more than 7,000 stores across 70 countries. The company originates from Germany, where it was founded in 1913 as one of the first retailers to offer self-service. Since opening its first store in 1913, ALDI has established itself as a reputable retailer operating in international markets including Germany, Australia, UK, and the U.S. What distinguishes ALDI from its competitors is its pricing strategy without reducing the quality of its products. In fact, in some cases ALDI’s products are 30% cheaper than those offered by its competitors. ALDI can do this because the business operates so efficiently. ALDI has operated in the UK since 1990, and now has over 500 stores in the UK and Ireland employing in excess of 20,000 people. ALDI’S POLICIES: ALDI does not have a clear defined Vision and mission statements, however it has clearly defined policies based on which it could create its competitive position in the market. ALDI’S Policies are based on ‘What if a grocery store challenged the typical retail business model?’ALDI’s business model enables to provide the customers the highest quality products at the lowest possible prices. This value stems from the numerous efficiencies and innovations instituted at every level of ALDI’S operation. The following are the cost saving strategies that ALDI adopts: * Customers bring their own bags or buy our reusable bags to save money ...
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...What problems of motivation did Archie Norman discover at ASDA? I believe all the problems stemmed from upper management’s lack of focus on the purpose of ASDS’s existence. Had they remembered that ASDA was a people servicing company who’s main objective was to serve customers, to meet their basic need of grocery shopping then they might have never failed. Unfortunately directors were isolated from each other and other managers creating lack of communication between everyone. By the time Archie arrived at ASDA, the company had become highly centralized and bureaucratic. Morale was very low and the culture was risk averse. Directors and upper management did not seem to care about the company as opposed to store employees who did care but felt intimidated to make suggestions or voice their opinions. Store managers felt ignored and had no input on decisions. As a result this lack of communication, appreciation and respect for employees reflected in the their attitudes and service to customers. What do you think Archie Norman should have done on his first day on the job? What is the financial status of ASDA? How should the company be re-structured? What changes would you make? Please review some of the video clips about how ASDA promotes itself ( now being part of Walmart), how common people seem to love to hate ASDA, and how the chain has evolved since the ASDA case was written, then answer the following: (a) What do you think are the most important concerns...
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...Kingston university | Three Firms: Changes in Their Business Environment. | Business Economics | | Bienia, Patrycja | 3/12/2015 | Table of Contents 1. Introduction 2 2. European Telecoms: Going mobile Again- The Economist Dec 20th 2014 2 2.1. Ryanair Warns Plunging Oil Price Will Hurt Profits–The Guardian Feb 02nd 2015 3 2.2 Aldi and Lidl set to win holiday season again as shoppers shy away from Asda, Tesco, Morrison and Sainsburys- The Guardian Dec 16th 2014. 5 3. Conclusion 6 4. References 8 1. Introduction This report aims to recognize key economic factors that are affecting three different firms and provides a clear link between the discipline of economy and real life examples. The first story focuses on the merge between BT Group plc and EE that could result in economies of scale and scope as finalisation of the purchase would create the UK's biggest fixed and mobile operator that offers a multiply services. Further benefits of merge give the company a possibility to eliminate rivals therefore the firm is becoming close to achieve a monopoly. The second story concentrates on the drop of oil price caused by increased supply against demand. The organisation involved is RyanAir which is budget airlines. Budget airlines are able to offer cheap fares by reducing their operation costs mainly by hedging fuel; however economic and political factors affected the forecasts of future fuel rate in disadvantage for the company. This company has hedged...
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...UNIT 17: MARKETING INTELLIGENCE Written By: LO1: UNDERSTAND BUYER BEHAVIOUR AND PURCHASE MAKING DECISION 1.1 Describe the main stages of the purchase decision-making process for an individual consumer (i.e. business-to-consumer) Buyer Behaviour and Decision Making Process Customers go through five stages of decision making process in any kind of purchase. The diagram below summarises it. The above model is essential in making marketing decisions. Customer buying process starts with “Need Recognition”, in which buyer identify a need or a problem (hungry, fever). Some times in these stage customers respond to a marketing stimulus (aroma of chocolate muffins and coffee while passing the coffee shop). The next stage is “Information search” in this stage if the need is very strong then customers do not search a lot of information and buy product or service close to hand, if not then customers obtain information from family, friends, neighbours, advertising, TV, radio, retailers or by handling and examining or even testing. In the third stage “Evaluation of alternative” customers uses the information gathered and chooses between alternative brands, products or services. After evaluation, customer makes the purchase. The last stage is “Post-Purchase Evaluation”, this stage make a customer feel either satisfied or dissatisfied with the purchase, if customer feels satisfaction then they will stick to the brand, product or service in not then they will switch to...
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...Acknowledgements : First of all we would like to introduce our selfs, BIALLACH Safae and EL YOUNSI nahide, a 3rd year students in SUP DE CO MARRAKECH. In the third year the internship is a part of the program at our school. But for the two of us, we didn’t do an internship because we shose to go for a summer school programme in LONDON, UNITED KINGDOM for two weeks at the LONDON SCHOOL OF BUSINESS AND FINANCE (LSBF). The objectives during this journey were to improve our level in English language, to Discover a new culture, to visit a lot of places that we wanted to see and also to meet a lot of different people from different countries. Studiying in LONDON was a wonderful experience that we wont forget. for that, we would like to give some thanks to all the people that helped to gave us the chance to go for this programme. Without forgeting a special Thanks to our English Teatcher M.EL FOUADI KAMAL for this opportunity. Last, but not least, we would like to thank our parents and family for supporting our stay in LONDON financially and emotionally. INTRODUCTION ...................................................................................................2 SECTION 1 : TESCO……………. .........................................................................4 1-BUSINESS DESCRIPTION…………. ......................................................5 2-HISTORY .................................................................................................6 3-CORE...
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...Analyse The Wal Marts Case Study Management Essay ukessays.com /essays/management/analyse-the-wal-marts-case-study-management-essay.php Wal-Mart Stores, Inc. opened in 1962 by Sam Walton and his brother. Nowadays, it is ranks as the largest corporation in the World. In early 1990s, the company announced that it would initiate the international operations, which commenced in 1991 in some countries like Canada, Puerto Rico, Argentina, China, etc. (Reference for Business, 2012). PEST Analysis In order to analyse the Wal-Mart's case study we are going to apply the PEST analysis which is 'A type of situation analysis in which political-legal, economic, socio-cultural and technological factors are examined to chart an organization's long-term plans' (Business Dictionary, 2012). II.1. Political Factors When a firm desires to undertake businesses in a foreign country there are some factors to investigate before taking a final decision, for example, the system of the government, law and local trade unions, language, religious and ethical values. Wal-Mart faced numerous complications on the legal and political front in many countries. For example, in Mexico the company participated in an aggressive lobbying campaign to amend the long-standing U.S. anti-bribery law that the company might have violated. The 1977 law, well-known as the Foreign Corrupt Practices Act, prohibits U.S. firms from offering fees or gifts to foreign officials to advance corporate interests (Hamburger, Dennis & Yang...
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...MarketLine Case Study Tesco plc Case Study How Tesco Became the UK's Largest Retailer Reference Code: ML00001-041 Publication Date: December 2011 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED TESCO PLC CASE STUDY © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00001-041/Published 12/2011 Page | 1 OVERVIEW Catalyst Tesco is the largest retailer in the UK and dominates the UK food and grocery market, accounting for almost a third of all grocery sales. This case study examines the factors that have led to the growth of the company as the UK’s number one retailer. Summary In 1995, Tesco overtook Sainsbury’s to become the UK’s largest retailer. Since that time the company has grown from strength to strength, widening its lead year on year. The unrivaled success of the Tesco Clubcard in building customer knowledge and generating loyalty has been fundamental to the rise of Tesco. The company has created a powerful brand and a number of valuable sub-brands including store, product and service brands. Tesco’s grocery product brands tend to center around a three-tier branding system, allowing the company to appeal to a mass market. Tesco has been a forerunner in the price competitive environment of the UK food and grocery market, utilizing its economies of scale to lead price wars with other supermarkets. The company has grown inorganically, buying out various independent grocers...
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...PLAN Introduction * What you are going to be reporting on (Company, challenge, PESTLE, SWOT, 5 Forces, CVF – MUST have an explanation of what it is) The Organisation The industry – supermarkets, news, journals * Market Share – who controls the market * Current news? * PESTLE – table and a SUMMARY! * Competitors – 5 forces table + competitor table Organisation - Tesco * Background * Statistics * etc * SWOT Challenge * Define it * In relation to company Recommendations * CVF – where should Tesco be Conclusions TESCO AND GLOBALISATION This Essay would contain information on Tesco as an industry and organisation. It would also analyse Tesco using the four models; PESTLE, SWOT, Porter’s 5 forces and the competitive value framework (CVF). An in-depth look into the term globalisation, its advantage and importance as well a the global challenge Tesco is currently facing, its competitor and how they have reacted to globalisation and recommendations on how to handle their global challenge this paper would contain. Jack Cohen first formed Tesco. This happened in the year 1919 when he first opened up a stall in the East end of London. Tesco started out as a very small business and it did so on the platform of sole proprietorship however today, Tesco is one of the world's largest retailers with a clear, proven growth strategy. It has over 492,000 employees and about 5,300 stores...
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...Assignment One 1.0 Introduction to the assigment - Morrisons The supermarket chain to which this report refers to is ‘Morrisons’; this is considered to be one of the big four supermarket retailers in the country and since its creation in 1899 has grown from strength to strength. Morrisons is a family run empire that first started as an egg and butter merchant in Bradford, as times progressed its first supermarket was opened in 1961 (also in Bradford), throughout the 1970s and 1980s the company diversified into distribution of stock, and in 1999 its 100th year of trading it also opened its 100th store. In 2000 its first store opened in Wales, and in 2004 they branched into Scotland. “The OFT said the big four supermarkets - Tesco, Asda, Sainsbury's and Morrisons - had built up their dominance of the food retailing business over the past six years.” , A sign of the times was when the company took over the Safeway’s Group ‘creating the UK’s fourth largest supermarket group’. At present there are more than 360 stores; several factories, distribution centres and head office administrative posts across the country employing over 130,000 staff and welcoming around 10 million shoppers each week; their mission statement is ‘to deliver the very best for less’ . 2.0 A review of the macro environment of Morrisons ‘Macro environment relates to the larger forces that have an impact on society as a whole and not just on one or a few organisations…the company’s macro-environment...
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...Case Study: Wal-Mart Stores “Every Day Low Prices” In China Webster University INTB 5000 1 Webster University 2 Wal-Mart Stores “Every Day Low Prices” In China FACTS: First opened in Shenzhen on August 12, 1996 As of December 2007 94 stores in 51 cities Employs 43,000+ associates Serves around 5 million customers per week Transition from rural US to metro/urban in China Competitive analysis a core value of the company Shopping 1,500 items and price matching them through “Special Buy” Analysis Major pressure from the Chinese regional governments to centralize in high growth regions About-face by Chinese govt. on Shanghai is of interest Has major implications on Wal-Mart’s ability to provide infrastructure for stores Supply Chain Challenges Abound Tier 1 cities include Beijing – Tianjin, Shanghai, Guangzhou Tier 2 cities include Chengdu, Nanjing, Chongqing, & Wuhan Tier 3 cities include Changzho, Jinhua, Mianyang Webster University 3 Wal-Mart Stores “Every Day Low Prices” In China 7,058 Units 1.9 Million Associates 23 offices sourcing from 70 countries UK 340 Units Canada 292 Units Japan 393 Units US 4,103 Units Mexico 943 Units Central America 433 Units China 86 Units Trust-Mart 101 Units India JV –Aug 2007 Puerto Rico 54 Units Brazil 297 Units Argentina 16 Units Webster University 4 Wal-Mart Stores “Every Day Low Prices” In China Webster University 5 Wal-Mart Stores “Every Day...
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...Aldi and Sainsbury Grocery store is a shop which the main product sold primarily food HISTORY OF GROCERY SOTRES . They hold an extremely significant value in consumer lifestyle. This essay will compare strengths and weaknesses between Aldi and Sainsbury. Aldi Aldi is a private company which was founded in Essen, Germany 1946 by Karl and Theo Albrecht. Aldi is now a leading worldwide discount supermarket chain with more than 8,500 stores in more than 15 countries. After several years, the owners separated Aldi into Aldi Nord, which operates shops in the north of Germany, and Aldi Sud, which operate the south and the UK. Karl took the Aldi Sud (South), and his brother Theo took the Nord (North) (Rudolph, 2011). Moreover, in times of economic depression were consumers are caring more about the price. Aldi to took advantage of the depression with it being one of the leading supermarkets that offer discounts and lower prices than the main stream supermarkets. This strategy also known as razor strategy was very effective in the UK because when the economic depression hit Europe people felt the need to save and cut down expenses and restore to cheaper options. Aldi before depression. this below shows the number of the shops for people who want to save money for food for , which allows them to offer the best quality products at low prices (Haberer, 2008). According to Mirror Magazine “Aldi won the award of supermarket of the year, and this award for second year in a raw...
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