ASDA
Market share: 2014: 17.2% (second highest behind Tesco) http://www.statista.com/statistics/279900/grocery-market-share-in-the-united-kingdom-uk/ 2013: 17.2% 2012: 17.6% http://www.theguardian.com/business/2013/nov/19/britain-supermarkets-market-share-fall-tesco-sainsburys-lidl 2011: 17.1% 2010: 17.6% http://www.theguardian.com/business/2011/aug/16/supermarkets-market-share-kantar 2009: 17% http://www.economicshelp.org/blog/6288/economics/uk-grocery-market-share/ The table on the right shows ASDA’s market share from 2009 to 2014, as you can see they have had a mixture of growths, at times the growth declined. Currently their market share is at 17.2%, which means they have the second highest percentage, they are only behind Tesco. ASDA’s newest news on what’s going on within the company would be the false advertising, this has been a big problem for them. The problem was that they stated in their advertisement that they had many products cheaper than Argos, although that may be true the way the stated it was wrong. They had said to have around 139 products that were cheaper than the ones sold In Argos and they also said that an independence price checker found out this information. However this figure that ASDA had generated and advertised was completely wrong. In fact Argos had much more cheaper products, Argos had claimed to have around 336 products which were cheaper in their stores compared to ASDA. Due to this problem, it caused many ASDA customers to find alternative supermarkets to shop at as this cause and raised many trust issues within the customers. The customers ASDA had thought that many of the product were there at the cheapest prices and that they were getting the best deal, however that was not the case as ASDA manipulated the system and tried to cheat their way to gaining sales by false advertising. This incorrect