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Submitted By ferryho
Words 323
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Company: H&M
Industry: Clothing Retail
Target market: Australia
Market Trend
Economic Factor

* Half the money that Australian households spend on goods and services goes on housing, food and transport, according to a major survey released today by the Australian Bureau of Statistics (ABS). * The latest Household Expenditure Survey (HES) showed the average Australian household spent $1,236 per week on goods and services in 2009–10, an increase of 38% ($343 per week) from the previous 2003–04 survey. In contrast, prices as measured by the consumer price index (CPI) increased by 19%, indicating a rise in real living standards over the five years * The clothing and footwear group rose in the June quarter 2013. The main contributors to the rise were garments for men (+7.1%) and garments for infants and children (+6.0%). Over the twelve months to the June quarter 2013, the clothing and footwear group fell 0.3%. The main contributor to the fall was garments for women (–3.1%). This fall was partially offset by a rise in garments for men (+5.2%). * In current prices, the trend estimate for Clothing, footwear and personal accessory retailing fell 0.2% in June 2013. The seasonally adjusted estimate fell 0.2%. By industry subgroup, the trend estimate fell for Footwear and other personal accessory retailing (-1.0%) and rose for Clothing retailing (0.3%). The seasonally adjusted estimate fell for Clothing retailing (-0.7%) and rose for Footwear and other personal accessory retailing (0.7%).
Based on the research, Australia is a country that is very attractive for clothing Retail Company to enter because of the people spending power in clothing. The stable economic power and currency power are also very supportive for H&M to enter Australia. With a high GDP, this means that people in Australia now has a very high standard of living therefore create more opportunities for all retail companies including clothing.

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