RATIONALE Communication Campaigns (COMM 2163) is one of the major courses offered to Third Year Communication Research students in Polytechnic University of the Philippines-College of Communication which focuses on the use of the media, messaging, and an organized set of communication activities to generate specific outcomes in a large number of individuals and in a specified period of time. To enable to practically apply the theoretical concepts discussed during our class lectures, we, the Communication Campaigns students are being required to conduct an Extension program with the purpose imparting our knowledge and skills to fulfill a significant need from one company or research firm that our department can offer. Our group has planned to conduct a 5-year extension program between the PUP-COC and the Hydra Centaurus Research and Development Inc. We got the information of your company through World Wide Web. We chose your company because you‘re young and start-up company and we wish to be part bringing together your goals and establish a well-known, reliable and reputable market research company in the near future. We believe that through this, we can create strong ties between our college and your research firm through a memorandum of agreement.
PROPOSED ACTIVITIES This outline is designed to inform you our Training Plan. Every individual training plan focuses on the specific objectives of the training, the skills to be imparted, the methods of training and finally the tasks to be performed by the trainee. 1. Seminar on Fundamentals of Research This seminar is designed for managers, researchers, and planners in government agencies, universities, and non-government organizations. By the end of this program, participants will be able to identify the informational needs of their organization, make a research design and identify qualitative and