Synopsis for the Partial Fulfillment of Degree

Green Marketing

Itisha Gupta Intg. BBA+MBA (O&G)

Under The Guidance of: Mr. Rajeev Kumar Ranjan Assistant Professor College of Management & Economic Studies University of Petroleum and Energy Studies Dehra Dun - 248007

CONTENTS:

1. Introduction and Discussion of the Research problem. 1.1 Introduction 1.2 Problem Discussion

2. Literature Review

3. Methodology 3.1 Research Objectives 3.2 Research Strategy and Approach 3.3 Method Analysis

4. Limitations and Implications 5. Conclusion 6. List of Universities 7. List Of Websites 8. Work flow chart 9. References

Introduction: The term green is given to those products and processes that are biodegradable, save energy and resources or are manufactured & disposed using environmental friendly techniques. Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in it or produced and/or packaged in an environmentally friendly way. Why Green Marketing? In today¶s scenario, both consumers and the companies prefer green products. There is growing interest among the consumers all over the world regarding protection of environment. In certain cases, the more environmental friendly product influences the purchase decision of the customers, who look to reduce energy consumption and waste generation. ³ When a movement becomes too popular, it is then the corporate takes notice to implement it;´ 8 TIPS FOR ACHIEVING SUCESSFUL GREEN MARKETING. 1. Be fluent in sustainability. Green marketing efforts should only be made once after integrating the effort wit the product manufacture. 2. Educate your customers. 3. Use Clean language to convey your idea. Do not be ambiguous. 4. Do not make false claims relating to green marketing, they are sure to back fire.