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Ask.Com

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Submitted By saketkandoi
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Ask.com is America’s fourth largest search engine, which has expanded into European & Asian market. It has also entered mobile user segment. It is planning to focus on its core customers and on answering their questions. In spite of severe competition from global giants like Google, Ask.com has carved a niche share for itself in the search engine market.

The swot analysis of Ask.com STRENGTH Loyal Customer Base of 45 million Advance Technological Features a. Ask3D – merges all results with images & maps b. Morph – technological advances like morph c. AskEraser- which ensures privacy OPPORTUNITY Rapidly growing market Dynamic users who are ready to experiment Inability of major players apart from Google to hold on to their market share WEAKNESS Lack of first mover advantage in newer markets Tarnished image about its negative campaign Some of the features aren't user friendly

THREAT Domination of Google Competition from other local players

INCREASE MARKET SHARE
ENRICHING THE CORE – “THE SEARCH EXPERIENCE’

Ask.com’s new infrastructure has improved freshness and, in particular, navigational queries. This is the new Edison algorithm, which went live at the end of March 2008. Edison is a compilation of Ask.com’s core search technologies, including Teoma’s subject specific communities with Direct Hit’s click tracking algorithm layered on top of it. Edison is six-times as fresh as the previous technology they were using. It brings Ask.com’s best assets all together to build a better algorithm than what they had before.

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They have to start on the lines of "geo-bias" solutions, "news injection," leveraging blogs using Bloglines (which they have already acquired), but it seems algorithm is not as important, as would be freshness, depth, and returning relevant unstructured data from the web. Ask.com greatly over-indexes in certain categories, such as

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