1.1: Identify the purposes of different types of organisation
1.1a: Legal structure
MASCOT is family company. MASCOT was established in 1982 under the name the Scan Termo Konfektion Aps by John Kjaergaard Grosbøl to sell winter clothes . In 1989, workwear was launched. In 1995, Mascot International A/S. From 1992-2002 Mascot Mascot revenue has increased to 300. In 2002, Michael John john has replaced his father as president of the board to manage the Mascot International
1.1b: Vision
The visions of MASCOT are:
“What makes Mascot Workwear different from so many brands in the UK is their vision, drive and expertise at creating solutions which so many other brands fail to offer” (http://www.upublish.info) “Becoming Europe’s number-one workwear brand”. (http://www.sap.com)
1.1c: Mission
The mission of BP is “ to produce high-quality workwear at the lowest cost possible, with a high level of research and development ensuring innovative products to be made available to Mascot’s client base. Using a rational logistic system and expansive marketing efforts, Mascot will grow organically, increasing its coverage and reach through distribution via dealers.” (http://www.sap.com ).
1.1d: Values
BP’s values express our shared understanding of what we believe, how we aim to behave and what we aspire to be as an organization. In 2011, our management team set out refreshed values for BP, reflecting their view of the qualities that distinguish BP at its best ( bp.com, n.d). BP’s values based on 5 factors: Safe- Respect- Excellent- Courage- One team.
1.1e: Goals
MASCOT company has two goals:
“ To work on becoming the leading European workwear brand.” ( Michael Grosbøl, CEO of MASCOT international A/S)
“Not only to create a profitable business but also to meet our ethical, social and environmental responsibilities as a company.” (