ABSTRACT
The dynamic role of management functions in Coca-Cola Beverage Limited planning &organizing process has been highly emphasized. This department has been identified asthe means through which the rapid industrialization and other developmental goals of theorganization can be achieved. This report explores the role of recruitment & selection process of the organization. This report provides a defined role of other departments inthis process, role played by Head Office in this process, internal & external support of different departments in this process. The findings about Coca- Cola’s strengths,weekness, opportunity and strengths.
PART 1:
1: INTRODUCTION
The focus of this report is basically to analyze the different management functions atCoca cola beverages Pakistan limited Karachi. These functions include planning,organizing, leading and controlling. 1.1: HISTORY
International:
Coca-Cola laid the foundation of the beverage industry when it was formed in May 1886in Atlanta. However it was not until 1895 that the idea of selling coke in bottles wasintroduced. With the passage of time Coca-Cola gained popularity and its product beganto get recognized internationally. Thus from its mere beginning in 1886 Coca-Cola hasnow been transformed into a strong multinational with its product being currentlyrecognized all over the world. Coca-Cola, in fact, has now become one of the mostfamous and widely consumed brands in the world. It has not only established its footingsin the beverage industry but is currently heading the list of the most financially soundcompanies in the world.
Pakistan:
Although Coca-Cola is not a new name for the local market, Coca-Cola BeveragesPakistan Limited (CCBPL) began its operations on 26 May 1996 in Pakistan. Coca-ColaBeverages Private LTD (CCBPL) is a joint venture between Coca-Cola International,Fraser and Neeves