...that Aspartame is a harmless food additive: Name: “Aspartame: A review of genotoxicity data” Date: 2015 Aug 28 Issue: The data support EFSA's conclusion that aspartame is non-genotoxic. Name of the author: Prof. David Kirkland BSc CiBol Phd Background: After 2-post-doctoral fellowships at the Institute of Cancer Research, London, David joined Toxicol Laboratories Limited as Head of Mutagenicity. He was a president of the European Environmental Mutagen Society from August 2009- 2011 has edited 3 books on mutagenicity test guidelines, has published 90 scientific papers. He was appointed as a member of the UK Government Advisory Committee on Mutagenicity. David has been awarded Fellowship of the UKEMS and made an Honorary Professor of the University of Wales Swansea. 2. One publication is that Aspartame is a harmful food additive: Name: Studies on the effects of aspartame on memory and oxidative stress in brain of mice. Date: 2012 Dec Issue: The present study aimed to investigate the effect of repeated administration of aspartame in the working memory version of Morris water maze test, on oxidative stress and brain monoamines in brain of mice Name of the author: Prof. Omar M. E. Abdel-Salam Background: 1997 Ph.D., Medical Sciences, the Hungarian Academy of Science, Hungary 1991 M.Sc., Internal Medicine, Cairo University, Egypt 1985 B.Sc., Medical and Science, Cairo University, Egypt 3. A paragraph synopsis of opinion: Aspartame, an artificial...
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...However, many health experts doubt the safety of artificial sweeteners after doing research about it. They have discovered several dangerous elements in artificial sweeteners. This paper reports the types of common artificial sweeteners, the reason why they are harmful, their bad influences on the body, and why they are not helpful to control our weight. The first artificial sweetener, saccharin, was discovered in 1879 in America. In the beginning, artificial sweetener was only used by diabetics who couldn’t absorb too much natural sugar (de la Pena, 2010). Since 1980, people have started to use chemical sweeteners to control their weight and improve their health. Suddenly, artificial sweetener products became very popular in the United States (de la Pena, 2010). Millions of Americans use chemical sweeteners instead of natural sugar in order to enhance their health. However, it does not mean that chemical sweeteners are health foods. Actually, they are not. They are not like vitamins, whole grains, or proteins that can contribute to our health (de la Pena, 2010). In fact, investigators found many potential dangers of using artificial sweetener. Sucralose is one kind of chemical sweetener that is used most extensively in the marketing of products such as cakes, cookies, and breads, because it tastes most like sugar (“The Sweet,” 2004). The other common chemical sweetener is Aspartame. It is sweeter than natural sugar by 160 to...
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...Analysis of an argument 1. The following appeared as part of an annual report sent to stockholders by Olympic Foods, a processor of frozen foods. “Over time, the costs of processing go down because as organizations learn how to do things better, they become more efficient. In color film processing, for example, the cost of a 3-by-5-inch print fell from 50 cents for five-day service in 1970 to 20 cents for one-day service in 1984. The same principle applies to the processing of food. And since Olympic Foods will soon celebrate its twenty-fifth birthday, we can expect that our long experience will enable us to minimize costs and thus maximize profits.” Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion. Citing facts drawn from the color-film processing industry that indicate a downward trend in the costs of film processing over a 24-year period, the author argues that Olympic Foods will likewise be able to minimize costs and thus maximize profits in the future. In support of this conclusion...
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...Competition: The Holland Sweetner Company vs. NutraSweet (A) Jon Bain-Chekal Introduction: The worldwide aspartame market has enjoyed patent protected financial prosperity since the early 1980’s. In 1986 the world demand for aspartame was 5,730 tons annually with future projected world demand reaching 10,000 tons annually, a 75% increase over 1986 demand. The Monsanto Corporation, the current owner of the rights to manufacture aspartame, under the brand name NutraSweet (NS), reported 1986 sales of $711 million. The estimated ROA was approximately 8%.1 With this being such an attractive industry, companies like Holland Sweetener Company (HSC) needed to determine whether or not to compete in the aspartame business. This paper will first analyze NS’s case for accommodating or deterring entry before turning to a discussion as to which strategy NS will actually choose. Given the above analysis the paper will briefly address what Holland Sweetener Company’s entry strategy should be. There are several industry factors that will affect how this game is played. First, the two versions of aspartame, as produced by HSC and NS, are relatively identical goods. This leaves the consumer indifferent to product attributes and only concerned with price. It is also assumed that geography is not a real strategic factor since shipping costs are so low. The shipping costs for a pound of aspartame average 15-20 cents.2 Compared to the 1986 market price of $70 per pound shipping costs only account for...
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...Assessment 2: Group Research Proposal Project “The effect of soft drinks on human weight” Done By: Dana Sahwan 201000400 Maryam Ali 201000402 Zahra Almeshaimea 201000392 Hawra Ali 201000334 Abrar Almajed 201000333 1/3/2013 Bahrain Polytechnic Luke Snelling Table of Contents 1.0 Introduction. 3 1.1 Abstract. 3 1.2 Relevance to the Bahrain Business Community. 3 2.0 Main Body. 3 2.1 Literature Review. 3 2.2 Methods. 7 3.0 Conclusion 8 3.1 Time. 8 3.2 Cost. 8 3.3 Examiners. 8 3.4 Sources. 9 3.5 Final Result. 9 4.0 Bibliography 10 1.0 Introduction. 1.1 Abstract. This proposal aims to test the effect of soft drinks on the human weight. This topic is vital because obesity leads to serious deceases and stops people from participating in the simplest activities, and in terms corrupts the living of a normal lifestyle. The methods we are aiming to use are experiments and interviews. 1.2 Relevance to the Bahrain Business Community. Researches were conducted on the effect of drinking soft drinks on a human’s body, clarify that it would increase the chances of getting overweight. Overweight can lead to serious deceases, such as strokes, cancer and cardiovascular diseases. Therefore, Bahraini businesses would be exposed to the possibility of reduced productivity rate, because of the consumption of soft drinks on their employees. As a result of reduced productivity, a company's profit can possibly be minimized which in terms could...
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...When doing the experiment of coke and mentos, most people know that when you put the mentos in the soda the mentos makes the soda fizz, and the soda comes rushing out like a geyser. However, most people don't know why this experiment works or how it works, they just know you put the mentos in and the soda comes out. The experiment is actually a little more complicated than that, and in this research paper I will be talking about it more in depth. In this experiment a common misconception people have is that they think it is a chemical reaction. Scientists are now say it is actually a physical reaction due to a process called nucleation. Nucleation is when the carbon dioxide in the soda is attracted to mentos. This happens with mentos because...
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...Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age, income, location and personal preferences for drinks. The population will be selected randomly by a computer by using the grocery store loyalty programs members as reference. The extent of the research is wide enough to ensure that the survey will give us a framework of the feelings towards the healthy feature of the PepsiCo brands. A questionnaire will be administered to the selected sample over the Internet and the results will be collected and analyzed by a computer. The criteria under which each question of the questionnaire has been conceived cover the main concerns for the company. For example, does the consumer perceive PepsiCo as provider of healthy drinks or not?. The research also highlights the main possible outcomes of the survey. For each type of result, the research has already identified a strategic direction the company should take. The research is extensive enough to provide a comprehensive understanding of the brand perception. The accuracy of the research is ensured...
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...Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age, income, location and personal preferences for drinks. The population will be selected randomly by a computer by using the grocery store loyalty programs members as reference. The extent of the research is wide enough to ensure that the survey will give us a framework of the feelings towards the healthy feature of the PepsiCo brands. A questionnaire will be administered to the selected sample over the Internet and the results will be collected and analyzed by a computer. The criteria under which each question of the questionnaire has been conceived cover the main concerns for the company. For example, does the consumer perceive PepsiCo as provider of healthy drinks or not?. The research also highlights the main possible outcomes of the survey. For each type of result, the research has already identified a strategic direction the company should take. The research is extensive enough to provide a comprehensive understanding of the brand perception. The accuracy of the research is ensured...
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...artificial ingredients that can cause health problems such as migraine headaches. Our food may very well be killing us and yet we, as a nation, are not changing our eating habits. The intention was to find out why we choose to continue on the unhealthy paths that we are on. Information found in many articles and documentaries, including doctors’ and scientists’ statements, as well as nutritional information found on nearly every food label in the grocery store, explained what was in the foods we are eating, what it does to our bodies and what were our reasons for not making healthier choices. Factors such as food addiction, convenience, commercialism, false claims and income are some examples of why we may continue to eat poorly. This paper will examine all of these topics and some others. Maybe the information that will be revealed here will be just what you need to modify your own diets and begin a road to a healthier body! Table of Contents Abstract Table of Contents Chapter One: Introduction Chapter Two: Literature Review - “You are what you eat” - “Destroying our Bodies” - “A matter of convenience” - “Making good choices” Chapter Three: Methodology Chapter Four: Results Chapter Five: Summary and Discussion Works Cited 2 3 4 6 6 8 10 12 14 17 24 26 Is Our Food Killing Us? Chapter...
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...Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age, income, location and personal preferences for drinks. The population will be selected randomly by a computer by using the grocery store loyalty programs members as reference. The extent of the research is wide enough to ensure that the survey will give us a framework of the feelings towards the healthy feature of the PepsiCo brands. A questionnaire will be administered to the selected sample over the Internet and the results will be collected and analyzed by a computer. The criteria under which each question of the questionnaire has been conceived cover the main concerns for the company. For example, does the consumer perceive PepsiCo as provider of healthy drinks or not?. The research also highlights the main possible outcomes of the survey. For each type of result, the research has already identified a strategic direction the company should take. The research is extensive enough to provide a comprehensive understanding of the brand perception. The accuracy of the research is ensured...
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...The Code of Ethics in advertising states that an advertising agency will not intentionally create ads with false products or price related statements. The agency will not use poorly supported product claims or distorted information from experts. Finally, the agency will not provide ads that offend public decency or minority groups(American Association of Advertising Agency). Ethics have always been an important aspect of every business activity, although the term has meant different times in different lands to different people. Nonetheless, as ethical concerns are an inseparable element of business, advertising cannot ignore them. Sadly, the advertising industry has rarely cared to look beyond immediate marketing objectives. The argument in the industry is that it is the government’s job to judge what is right and what is wrong. Shirking its own responsibility for regulation, the industry has belittled business values and agencies have harmed their balance sheets. For any business, customer is very important, and businesses attempt to communicate to all their target customers using means of communication like advertising and sales promotion. Advertising is very powerful and most commonly used tool. The term ethics in business involves “morality, organizational ethics and professional deontology” (Isaac, cited in Bergadaa, 2007). Every industry has its own guidelines for the ethical requirements. However, the principal four requirements for marketing...
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...NS 201-Biological Science A. Y. 2013 – 2014 Project #1 What you Eat is What you Get Name: Daniel C. Monares Year and section: 1A7 Date of submission: August 2, 2013 Submitted to: Table of Content Page Number Page Number 1.) Argentina Meatloaf 3 3.) PureFoods Liver Spread 7 Ingredients 3 Beef or Pork Liver 7 Sodium Nitrite 3 Water 8 Phosphates 3 Starch 8 Sodium Erythorbate 3 Flour 8 MSG 4 Sugar 8 Vegetable Protein 4 Iodized Salt 8 Cornstarch 4 Vegetable Protein 9 Sugar 4 Spices 9 Water 4,5 MSG 9 Iodized Salt 5 Flavor 9 Pork 5 Sodium Nitrite 9 Beef 5 4.) Heinz Tomato Ketchup 10 Mechanically Separated Chicken 5 Ingredients 10 Water 10 2.) PureFoods Corned Beef 5 Tomato Paste 10 Ingredients 5 Sugar 10 Cooked Beef 6 Vinegar 10 Beef Broth 6 Salt 11 Iodized Salt 6 Onion Powder 11 Sugar 6 Spice 11 Phosphate 6,7 Spice Extracts 11 MSG 7 5.) Mang Tomas 12 Sodium Nitrite 7 Ingredients 12 1.) Argentina Meatloaf Ingredients: sodium nitrite, phosphates, sodium erythorbate, msg, vegetable protein, cornstarch, sugar, water, iodized salt, pork, beef, mechanically separated chicken Sodium Nitrite: -A white to yellowish crystalline that is very soluble in water and is hygroscopic. It is an inorganic compound with a chemical formula of NANO2 -It is usually used...
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...Analysis of an Argument Questions for the GMAT® Exam This document contains all Analysis of an Argument questions used on the GMAT® exam. Each question is followed by this statement: Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion. The following appeared as part of an annual report sent to stockholders by Olympic Foods, a processor of frozen foods: “Over time, the costs of processing go down because as organizations learn how to do things better, they become more efficient. In color film processing, for example, the cost of a 3-by-5-inch print fell from 50 cents for five-day service in 1970 to 20 cents for one-day service in 1984. The same principle applies to the processing of food. And since Olympic Foods will soon celebrate its 25th birthday, we can expect that our long experience will enable us to minimize costs and thus maximize profits.” Discuss how well reasoned . . . etc. The following appeared in a memorandum from the business department of the Apogee Company: “When the Apogee...
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...Analysis of an Argument Questions for the GMAT® Exam This document contains all Analysis of an Argument questions used on the GMAT® exam. Each question is followed by this statement: Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion. The following appeared as part of an annual report sent to stockholders by Olympic Foods, a processor of frozen foods: “Over time, the costs of processing go down because as organizations learn how to do things better, they become more efficient. In color film processing, for example, the cost of a 3-by-5-inch print fell from 50 cents for five-day service in 1970 to 20 cents for one-day service in 1984. The same principle applies to the processing of food. And since Olympic Foods will soon celebrate its 25th birthday, we can expect that our long experience will enable us to minimize costs and thus maximize profits.” Discuss how well reasoned . . . etc. The following appeared in a memorandum from the business department of the Apogee Company: “When...
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...Situational Analysis and Marketing Plan: Coca-Cola Steve Lenart MKTG 730: Marketing Analysis Foundation (F14) I. History The Coca-Cola Company may be one of the world's most recognized companies and it all started back in 1886. Dr. John S. Pemberton was a pharmacist in Atlanta, Georgia. He created a “soft drink” that utilized flavored syrup combined with carbonated water (Coca Cola History, 2014). The first people that tried it considered it, “excellent.” Now that he knew he had a winning recipe, he needed a clever name. He was discussing names with his bookkeeper, Frank M. Robinson, when they came upon a breakthrough. The term Coca-Cola comes from two of the drink's ingredients. The recipe called for “coca” from the coca plant, and also used “kola” nuts. Just like that, the name of the product was born. Pemberton passed away in 1888, only two years after creating Coca-Cola. Before is death, he sold portions of his business to many parties and the majority of the business to Asa Candler. Mr. Candler was responsible for distributing the product beyond Atlanta, Georgia. Demand quickly grew, and a soda fountain owner is credited with first implementing a bottling system for Coca-Cola. The unique contoured bottle was trademarked in 1977. The company is still based out of Atlanta, Georgia, but by today's standards is an extremely large, multi-national conglomerate that has tremendous reach throughout the globe. It would be very foolish when discussing...
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