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Submitted By Estelab
Words 951
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ranscript of Lancer Gallery
Team 1 Team 1 David Ludden** Yevgenya Koch*
Tuan Le Tristan Luu
Jordan Kissel Kevin Kurdi
Peter Hsiao Jonathan Lozano
Yingyun Jin Agenda Introduction Introduction Jonathan Lozano Summary of the Facts Tristan Luu
Jordan Kissel SWOT Analysis Yevgenya Koch
Yingyun Jin Problem/Opportunity
Tuan Le Recommendations Peter Hsiao
Tristan Luu
Kevin Kurdi Conclusion David Ludden Summary of the Facts Market Product Price 1. Collectibles/antiques
2. Home décor
3. Economic Market:
Oligopolistic Competition 1. Authentic artifacts, jewelry and pottery
2. Replica artifacts
3. Benefits
a. Core: Value and pleasure of owning a unique, rare historical item
b. Secondary:
i. Display of higher social class ii. Interior decoration – brings out the artist in you; sense of comfort
4. PLC
a. Authentic artifacts: Mature
b. Replica artifacts: Growth 1. Price ranges from low-high depending on the type of collectible

2. Higher price on authentic artifacts; lower price on replicas

3. Elasticity - Relatively elastic to relatively inelastic Summary of the Facts Promotion Place Other Factors 1. Firm sponsored shows to gain exposure

2. Expansibility: (currently) relatively nonexpansible; a niche market, limited appeal 1. Specialty dealers, department stores, firm-sponsored shows
2. Sell directly to consumers
3. Channel:
Producer – Retailer – Consumer;
Producer – Consumer;
Producer - Agent- Consumer 1. Decreasing supply of authentic artifacts
2. Gross margin decreasing due to competition at source
3. High quality, authentic items available online
4. Market saturation of items that are not authentic
5. Fake items are increasing in the market
6. Lancer Gallery has reputation as one of the most respected sources of authentic artifacts Strengths Weakness Opportunities
Threats SWOT Analysis Have been in business for a very extended

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