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Assess the Role of the Independent Retailer in the 21st Century

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Submitted By nh1992
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Critically assess the role of the small independent retailer in the 21st century
Many say that independent retailers are declining in the UK as the powerful ‘hyper supermarkets’ take dominance of the market place. However in recent reports by Emma McKinney this has shown not to be the case. This report is going to indentify and define the independent retailer and assess its role in today’s society.
Retailers can be classified into three sectors; these are store based, non store based and ownership status. An independent retailer is an individual who owns the whole of the business and so fits into the ownership status category. This is not the only ownership form in this group. A chain has numerous stores but it has a common ownership such as ‘Uniqlo’. It takes part in a low level of co-ordinated purchasing and decision making. Another type of ownership is a franchise. A franchise is an agreement between a franchisor and a retail franchise; this is done in the form of a contract (Ruth Marciniak). This contract allows the franchisee to sell its goods under the name of an established business. However this can be brand damaging if it is not done to a high standard, for example poor customer service skills in one store may prevent customers from shopping in a different store even though it is under a different franchise agreement. Concessions also fall under this category, this form of ownership normally occurs within a larger retail store. It is a space that is rented to an outside retailer for example Debenhams may lease a plot to TopShop. The proprietor pays a percentage of its sales to the retailer as rent. The last type of ownership is the vertical marketing systems. This consists of channel system functions, which are manufacturing, wholesaling and retailing. These can be owned in different ways. An independent channel system is when all functions are performed

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