Student Name: Amanda
Trainer Name: type name here

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1. You can use surveys, such as email surveys, paper surveys and internet surveys. 2. You can use suggestion boxes.3. You could hold focus groups. |

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a) Internal customers ☐

b) External customers ☐
Suggestion boxes can generate good ideas from the customers, however they do require maintenance, such as follow-ups in order to make the customers feel valued after they have made their suggestion. The suggestion boxes should be placed in the store where customers have easy access to them |

The 5 components are:*Problem identification*Research in to product or service solutions*Evaluation of alternatives*Purchase/use*Post purchase/useThe general process described varies from customer to customer, depending on their different needs and individual characteristics. Every customer is different, to some degree. The idea that, even though individual customers vary from each other, in respect to some personal attributes, consumers act in similar ways with respect to their decision-making and purchasing behaviour. It is this idea that the science of the marketing of products and of services depends on. |

1. Cost (Price) The product was highly overpriced, as I could have gone somewhere else and bought a similar product for cheaper. | 2. Quality The quality was not what I expected, given the sales persons sales pitch. |

3. Time (Delivery) I was given a turnaround time of a few days and ended up waiting over two weeks. |

1.I could do a survey to find out why the customer feels the product is overpriced and why a similar product would be better than the original. I would then reassess the pricing compared to our nearest competitors..2.3. Number 2 (due