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Coursework Information Sheet
To be supplied to students when they receive the coursework assignment task Unit Co-ordinator: Rodolphe Ocler | Unit Name: Strategic Management | Unit Code: SHR602-6 Sem 2A | Title of Coursework: Assignment 1: Written Report | 40% weighting of final unit grade |

Feedback details
The university policy is that you will receive prompt feedback on your work within 15 working days of the submission date. Exceptionally where this is not achievable (for example due to staff sickness) you will be notified as soon as possible of the revised date and the reasons behind the change. Submission Date: 24th May 2015, Sunday | Feedback Date: 14th June 2015 | Details of how to access the feedback: Turnitin |

Your task
1 Choose an organisation for which there is a large amount of information available about both the industry and the firm. Small private companies can be used but are not usually a good idea. You may not choose companies which feature in the large case studies in the Johnson & Scholes and Grant textbooks, or companies used for in-class teaching. Please confirm your choice of company with your tutor before proceeding.
Collecting information can be done in groups

2 Group preparation. - This task is your research and is not graded. However without the research you will not be able to successfully complete the individual task. Based on the information collected, you will be asked to construct strategic tools that will lead to the analysis performed in your individual report

3. The Individual Report (1600 words). This submission only will be graded.

* Provide an analysis of the business environment of the firm. You should consider the main competitors and their competitive position; market details (value; share etc.); current trends in the market; future trends in the market (attractiveness of the

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