Introduction

The North South Wales creative industries produce a great value that spreads to ranges of different sectors. It can be a key part of wide array of different economic activities such as in supply chain, technology, marketing and many other forms. It employs thousands of workers in the region along which constitutes of more than 6.8% of overall employees within the region.

With the great economic potential of creative industries, it is a must that the country will be able to properly guide and support companies and businesses in the sector. As such, it is worth mentioning the drives and initiatives that government of Australia is taking.

Recently, the commonwealth government released its National Cultural Policy, Creative Australia, in which the city of Sydney patterned its Creative City (CC). This policy aims to continuously develop and sustain the creative industry activities. The said objectives, if met is set to perceive a distinction that would separate the city like no others. It will also boost the economic growth and social benefits of the region.

Through CC, becoming among the world leader in terms of creative industries is not just a dream now. It can be realized sooner or later. It will also play a very important role in shaping the brand in which Sydney will be known like the other countries who have that halo effect. However, there are a lot of challenges that will come into play that needed to be surpassed. It is expected that the marketplace will be more competitive and also there are still long way to catch up with the industry leaders. Thus, it is very important to take a good progression in the slump where the current industry is in.

In order to achieve the objective of the policy created the city has focused on the five broad categories needed to take into consideration.

* Government leadership * Brand and communication * Investment and business development * Infrastructure * Education and training

The strategy will be aligned to the above categories in which will ensure to equip the future generation the right talent and skills, assisting new businesses to grow and continuously sustaining it.

Discussion

Government leadership and economy

The strategy and principles adopted by the NSW program will definitely of help to strengthening the capability of the industry to be of economy’s stronghold like manufacturing and tourism industries. With the support and cooperation of the government, creative industry will be able to achieve the challenges and grab on the opportunities that it will lay out.

With government setting an eye to the creative industries, it has already become a strategic priority to look on to as they were able to see the benefits of developing it in the future. For example, some governments have carried out analysis and mapping exercises, and consciously defined and planned national policies for each sector. (UNCTAD, 2010)

The attention given now to the industry, creative media will be able to transformed specially when the support such as legislation and regulation, official support, access to credit and funding, tax concession and etc. In this environment, policy guidelines can assist in supporting the creative industries to develop and flourish. Governments can play a key role in the design of the policy framework for enhancing their creative economy. (UNCTAD, 2010)

Going deeper into the government leadership program, the important thing for an industry to evolve is the guidance of the government. Its importance can be observed in various ways. As such governments take a lot of initiatives and commit to improve policies and benefits in order to encourage industries in installation of plants. (Loto, 2012). Direct economic impact is visible in the number of jobs created by various types of firms. (Gallagher & Stewart, 1986).

According to (Oladokun, 1979), the quantity of labor used has reduced greatly. In reply to the issue of not able to employ its capability, the government of Australia have undertaken a reform in order to improve the productivity of the economy in which resulted to physical change. These rearrangements include the improvement and deregulation of service industries and the decline of trade protection provided to goods-producing and services industries. (Connolly & Lewis).

Restructuring should be fixing tax concerns in order to assist the start-ups and in addition the regulatory requirement that impedes the businesses to set-up. There should be an ease of doing business for creative industry. More so, the funding supports every activities and training and development of talents.

Brand and communication

Through series and various activities to promote and improve the screen productions, the region of NSW will be able to achieve a good distinction on other countries. Say Japan who is practically known for its animated movies and mangas. Australia can have good brand also since they have a wide array of talented artist and have proven global standards. One of the movie that is pretty famous was Mad Max wherein it again reproduced recently because of its widely acclaimed production.

With the funding coming from Screen Australia (SA), the objective to improve the branding aspect of the film industry is very much possible. The organization have funded more than 1000 projects with budget value of almost $2.6 billion. The SA also was focusing on development, marketing and research activities in order to improved the overall structure of the sector.

Investment and Business Development

In support to businesses the government are making the business regulation and policy as simple as possible, so that it would be easier to establish, create and transact. In this initiative the government are making the industry more attractive. Currently, in the film or screen sector, there are a lot of funding available to different categories of screen being produced from drama development, ingenious programs to documentaries. The government are making some tax concessions.

The Australian film industry, film production has been performing very poorly. Film production have been very costly and risky – too risky project for most investors specially those of without an insurance or guaranteed circulation. The campaigns against the film quota and other regulations showed that once foreign interests had established dominance of Australian distribution and exhibition through vertical integration and the block booking system, they were not prepared to tolerate measures to promote even very minor competition. (Australian Film Commission, 2005). However, there were some of those who think that having a good picture will be enough and missing the importance of having a good story. To lessen the burden of the producers the government began to give incentives.

In 1980s program, the government of Australia allowed investors to a 150% tax concession for any Australian – made film and television productions. This marks the robust expansion of film industry thus, leading to many successful movies. However, the said regulation has whittled of as the government divert their attention to potential or losses in tax revenues leading to discouragement of investors and producers of business enterprises in film industries.

During the early 1990s, Australian Film Finance Corporation (AFFC) was established which became the main funding agency to support film industries. AFFC and Australian Film Commission merges and became the Screen Australia.

It is expected the film industry will be more successful in the coming years, since SA is improving their incentive programs to encourage producers. Among the incentives are producer offset, location offset and and post, digital and visual offset. The producer offset entitles every producer to have 40% refund on every eligible expenditure for the production of Australian films. Location offset will be given to any production with a total expenditure of more than $15 million production.

Infrastructure

The continuous evolution in technology leads to huge challenge to film makers. This means that there is more cost incurred for every additional gadgets and materials incorporated in the project. However, this technologies and innovations leads also to potential and better projects as such it becomes a very huge investment to the producers.

Locations and venues for taping and filming should be also readily available for use so that it will be easier to create one film. The improvement of roads and access to common destinations will also detrimental in producing film. To include, the accommodation and availability of connections such wifi and broadband access.

Education

Honing and developing talents is a very important aspect of the plan. Education will surely keep generations of artist coming thus, making the industry sustainable. There are institutions that offers services in order to develop talents such universities and film companies.

The Film Australia was responsible of many productions, outlining the ingenious and mechanical talent needed to produce documentary and film production industry. The company also support to documentary sector through a wide range of services and facilities, under its corporate social responsibility program. They also manage more than 5000 titles and 150,000 photographs, showcasing the rich and beautiful Australia's antiquity. This exclusive documentation of footage is readily available to the production industry every time they need it. Having these wide array of archives within grasp of producers will let them connect to the past which will definitely of benefits to their understanding of what Australian branding and film industry implies. The company also have a Digital Learning which focus on developing market for educational resources which is easily available through online.

They have also studios where independent film and television productions can be utilizing for screening venues, sound stage, sound post-production facilities, a film laboratory, production offices, editing and transfer suites.

It is very good also to emulate other countries education program and system for film industry. In United Kingdom, they have a large number of institutions and organization offering a wide range of training in filmmaking and any related areas. It can be a course for a degree, vocational course or professional programs. They have also different programs related in the filmmaking centered to producers, artist, writers and directors.

By having a good benchmark and emulator, the Australian film making education system can be boost.

Conclusion

The Commonwealth and Local Government recognizes the function of all the creative sector in the in improving and innovating economy. The film making sector stimulates new tradition, enables research, provides access to cultural property and preserves cultural heritage. Curatorial platform often results to advancement in creative details and sense and practitioners can take advantage from organizations with collective expertise in different areas of creative industries. The Government also identifies the important task contributed by online access. It will be critical for the creative industries, alongside other sectors of the economy, to leverage these significant national foundations and contribute to Australian economic growth. (Crean)

By offering such sophisticated plan, effective policy regulation and evolving aptitude in building materials to support and transform local talent into a catalyst for vibrant creative industries that can promote sustainable employment, boost economic growth and enrich trade capacity. The activities will aspire at offering assistance to policy-makers liable for upholding the creative economy, creative industries workers, agents/managers and practicing artist-entrepreneurs. It will be focused on the requisite demand of people and expectations, with a vision to preserve its traditions and encouraging its creativity. Thus improving and leading to a good promotion of cultural mixture while broadening an inclusive and sustainable development.

Having that initiative will identify four things that are fundamental to the future success of the Australia’s film sector: Policy; Incentive; Education and infrastructure. We need a broad, internationally comparable and consistent skills and knowledge to set a good platforms and that fully propel success and better economic activity of the sector.
Bibliography
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