3.1 Produce an assessment of existing business objectives and plans
The goal of Excellent Nails & Beauty is provide to client’s affordable prices with good services and products, hygienically safe, professional nails technicians and revitalizing atmosphere with the purpose of pleases to customers.
Objectives:
- Getting amount of regular customers come to the nail salon every 2 or 3 weeks, promote to new customers
- Clients enjoy with provided services and products
- Make sure the salon nice and tidy at all times
A business may change its objectives over time due to some reasons:
A business may achieve an objective and will need to move onto another on. For example: Excellent Nails had achieved their objective, which is getting amount of regular customers come every 2 or 3 weeks
The competitive environment might change, with the launch of new products from competitors. The new nails gel lacquer has launched in the end 2015 Gaining amount of 60% of people having dipping gels in the end of 2016, which is a new product launched.

Excellent Nails has objectives to move more closer to its clients so as to deliver customer services to them. To fully satisfy customers, the business has look into the deepest level of specific satisfaction. To approach the highly demand in the present day and new trend in the market, nails salon plans to customize its distribution channels.
- Once in a year the staffs at Excellent Nails are reviewed for their performance in 15 July.
- Have local client return rate of 90% by the end of year 2016
- Gaining amount of 60% of people having dipping gels in the end of 2016, which is a new product launched.
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3.2 Revise business plans to incorporate appropriate changes
3.4 Prepare an action plan to implement the changes