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Assignment 1

In:

Submitted By jiaxiliu1782
Words 375
Pages 2
To: Audi Customer Experience Center
From: Jiaxi Liu
Subject: Suggestions to increase Audi Sales
Dear Colleagues from Audi,
I am writing this email to share my suggest relating to the plan of push the sale of our company’s cars with you guys. As far as I am concerned, taking the advantage of the technical communication and information like Volvo Company did in the middle 2000’s is really a creative strategy to promote our company’s sale.
Statistics from Google website shows that:
• Volvo had a 240% increase in brand favorability
• 88% increase in purchase intent
• 78% increase in recommendation intent through mobile display and video advertisements
Volvo used a 30 seconds interactive video introducing the main information about its S60 car and users can see more detailed information without exit the video or the site that he was on. Moreover, after watching the video, users can randomly rotate their phone to have a 360 degree view of the car. Once you have some basic information about its car, you can also use your smartphone to locate the dealers that are available to you to have a real look or test drive. The sharp sale increase of Volvo Company not only ratify the significant brand lift Volvo Company achieved but also reveal the effectiveness of technical communication and information.
We can not deny the fact that coming to a real store getting information about a car is very time-consuming for business men, who occupied a large percent of Audi consumers. However, if we add some technical communication in our Audi Company like Volvo did, it may help us capture more consumers and lift brand purchase intent as well. It is very convenient for business consumers to watch our company’s interactive video or browse our website while they are waiting for their clients or boss. They can also review some other customers’ feedback on our website. In fact, I think it is pretty much more like a win-win strategy; consumers save time and energy to buy a car and our company receives more customers and benefits.
Thank you for your time and consideration of my ideas. I look forward to discuss these ideas with you guys soon.

Sincerely,
Jiaxi Liu 605 Harley Drive
Columbus, OH 43202

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