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CHAPTER 4

ASSIGNMENT #1
TASK #1 a. Any business knows that marketing expenditures are hard to justify. The most cost-effective marketing is an idea that can be spread by word-of-mouth. The benefit of this type of campaign is that when done right, it can engage Facebook friends, Twitter followers, local press, and national media. The best ideas for this marketing campaign are not expensive. We will try to advertise our product using the most cost efficient modes like local media and brochure printings. We can hire people to distribute brochures which shows our product line and making monthly promotion is such a good idea also. b. More people can learn about the new technology in gardening equipments. They will be ware that our company is existing, our main market target are the common people living in rural areas. We will spend less on marketing ideas but this small markets will be huge when combined.
TASK # 2 1. “WHAT WILL BE THE EFFECT OF THIS PROGRAM TO OUR SALES?” SALES WILL RELATIVELY MOVE UP AS MONTHS GOES BY. WE WILL SLOWLY CONTROL THE RURAL AREA SALES AFTER SOME TIME. 2. “WHAT WILL BE THE COST?” COST WILL BE RELATIVELY LOW AS WE ARE TARGETING THE RURAL AREAS AND WILL REQUIRE LESSER EXPENSES FOR US. 3. “WHY WE CONCENTRATE ON RURAL AREAS?” BEAR IN MIND THAT OUR PRODUCTS BASICALLY ARE GARDENERS EQUIPMENT. AND RURAL AREAS PEOPLE NORMALLY HAVE THEIR OWN BACKYARD WHICH WILL REQUIRE USE OF DIFFERENT TYPES OF GARDENING EQUIPMENT. 4. “USING LESSER COST OF MARKETING IDEAS AND INCREASING SALES IS A GOOD IDEA” 5. “HOW LONG WILL BE THE TRIAL STAGE?” IT WILL TAKE AT LEAST 6 MONTHS TO 1 YEAR TO SEE THE RESULT OF THIS PROGRAM. 6. “WHY USE SOCIAL MEDIA?” WE KNOW FOR A FACT THAT ALMOST EVERYBODY NOWADAYS ARE ACTIVE IN SOCIAL MEDIA. IT WILL BE A GOOD OUTLET FOR MARKETING OUR PRODUCTS.

ASSIGNMENT # 2
TASK 1
General mills has been focusing

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