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7p’s for Amazon
Price – Amazon has lowered its prices of items due to more completion with other e-tailers such as eBay.
Products – Amazon allows customers to buy products that are cheaper. The customers would place an order and amazon orders it straight from the local warehouse, this then means the delivery speed is quicker and the customer gets the product a lot quicker. This lowers storage cost and allows businesses to provide a larger range of products instead of having a slow delivery speed and a small amount of products stored, this makes them have a large variety of products.
Place – Amazon can access the international markets by being on the internet, they can set up multi – language Amazon can access the international markets by being on the internet, they can set up multi – language website to target specific markets, also there isn’t much cost as a store isn’t needed since it is directly from the manufacturers.
Promotions – Amazon allows customers their products according to what they want. Also social media has now become more popular that means that this has become a main way of communication so people chose it as a main form of buying things, this promotes the business because it’s quick, easy and simple to use. It’s a lot more cost effective and is a lot effective for people who don’t have enough time to shop.
People - For customers, it can save lots of time and this means they can order what they want and chose from a bigger variety of things instead of having to waste time and look through the shop, so it’s a quicker and simpler way of shopping. It can make amazons products more efficient as it’s based on what the customer want.
Processes – Amazon allows you to buy products online and it’s then delivered a couple of days later depending on the delivery setting you choose. Customers can pay through PayPal and through their cards so they

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