Environmental factor
This factor refers to ecological and environmental aspects such as weather, climate, and climate change. The environmental factor will be a big threatens for this type of industries, for examples tourism, farming and insurance (Dineshbakshi.com, 2010). In addition, growing awareness to climate change is affecting how companies operate and the products they offer. Climate change is a very significant result that it create an opportunity to let many of company run into the concepts of Green Business. This factor it will create an opportunity to a company that given them to make profit in the business, but it also will destroy the existing business.
For example, Toyota was that successful that the first manufacturer to developed hybrid petrol that use kinetic energy to charge a battery which is used as a supplement to the normal engine, thus significant improving petrol consumption and reducing emissions, to protect the environment of earth.

Figure 1:
According to Hybridcars.com (2008) research, as we can see the Figure 1, they have significant increase of sales for Toyota Prius from 2000 to 2008. Nowadays, people are willing to buy the hybrid vehicle because some of the reasons, the first is the customer want to protect the environment, second is the fuel price is increasing year by year, hybrid car can help customer to save more money from the fuel. This means that, the environment factor affect the Toyota to create a hybrid vehicle, and hybrid vehicle help Toyota to make profit.
Other example is ‘Sandy’ hurricane affect the many airlines industry in New York loss much profit in year 2012. According to Thompson (2012), more than 20,000 flights around the world have been canceled, from the northeast United States as a massive storm slammed into the coast of New Jersey and New York from Monday to Wednesday. This natural disaster will affect